Sarah G.
Are you ready to dive into the captivating world of Instagram Stories? Buckle up, because we're going to reveal 10 stats about this feature that will blow your mind! Whether you're an avid Instagram user or a budding marketer, these numbers will give you insight into the power of this feature and its impact on your digital marketing strategy. So, prepare to be dazzled by these surprising facts and get inspired by the endless possibilities of Instagram Stories.
Table of contents
Instagram Stories: A Powerful Marketing Tool
Despite their ephemerality, Instagram stories have managed to claw their way to the top of the platform's most popular features. They have become a true engagement generator, offering benefits for everyone from everyday users to influencers to marketers. Whether the business is a start-up or an established brand, Instagram Stories provide a great opportunity for customer interaction and product promotion.
Statistics relating to Instagram Stories provide undeniable proof of their effectiveness. To illustrate this point, we have compiled a series of highlights in the following table:
| Statistics | Values |
|---|---|
| Daily number of Instagram Stories users | 500 million |
| Increase in the number of users since 2018 | Significant |
| Proportion of Instagram users who post stories daily | 86,6% |
| Proportion of businesses that use Stories to promote their products | 36% |
In 2018, stories Instagram already had hundreds of millions of daily users. In just a few years, this number has seen a meteoric growth to reach around 500 million in 2021. Additionally, almost 86,6% of Instagram users post stories daily, which is a testament to their popularity and potential as a tool for marketing.
Stories are not just a way for influencers to share snippets of their daily lives, they are a real platform for businesses, allowing them to unveil their products, share news and even run interactive marketing campaigns. In fact, around 36% of businesses use Instagram Stories to promote their products, demonstrating their effectiveness as a marketing tool.
So how can your business take advantage of this feature? Stay with us to discover how Instagram Stories can provide your brand with a unique and engaging experience.
A unique and engaging brand experience
Instagram Stories are more than just a marketing tool; they are a real brand experience that captivates and engages users. They allow businesses to connect with their customers in an authentic and personal way, creating a meaningful and engaging brand experience.
Whether you're an influencer looking to strengthen your connection with your followers, or a marketer looking to attract new customers, Instagram Stories offer an unparalleled platform to connect with your audience. This claim is supported by impressive statistics. In 2020, more than 27% of story activity consisted of only image per day. The growth rate for Instagram Stories in 2020 was 68%.
“A third of the most viewed stories are posted by businesses. This is proof that Instagram Stories are an effective way for businesses to show off their products and services to a wide audience. »
Instagram Stories are not only viewed, they also engage. One in five stories receives a direct message from viewers, providing a valuable opportunity for interaction and dialogue with customers. It is this interaction that creates an unforgettable and engaging brand experience for users.
In short, with Instagram Stories, businesses have the opportunity to share their story, show off their personality, and engage their customers in a new and exciting way. Instagram Stories are not just a marketing tool, they are a unique and engaging brand experience.
To see >> Top: 15 Best Alternatives to StoriesIG to watch Insta Stories without an account
Instagram Stories and Millennials
If you walk through a trendy coffee shop or university, there's a good chance you'll see young people engrossed in their phones, watching and creating Instagram stories. An impressive statistic reveals that 60% of Millennials post or watch Instagram Stories. It is not just a hobby, it has become a preferred form of communication and self-expression for this generation.
It is not surprising that Millennials, young people born between 1981 and 1996, are strongly attracted to Instagram Stories. These offer a platform to share instant life moments, whether it's an excellent latte, an impressive sunset or an evening with friends. Instagram Stories reflect the real lives of Millennials, allowing them to share their daily lives in an authentic and unfiltered way.
Urban artist 31% of Millennials and 39% of Gen Z who use Instagram create content, including stories, which represents a huge portion of activity on the platform. Instagram account 31,5% global users aged 25-34. This means that more than two-thirds of Instagram users are 34 or younger, highlighting the importance of this platform for younger generations.
In summary, Instagram Stories are more than just a feature for Millennials. They have become an essential tool for telling their stories, sharing their daily lives and engaging with their peers. And with the feature's growing popularity, it's clear that Instagram Stories will play a key role in the future of digital communication and marketing.
The structure of Instagram stories
Deciphering the structure of Instagram Stories is a real chess game for marketers. In 2020, 27% of Instagram Stories activity consisted of a simple image posted daily. It may seem small, but every image is an opportunity to captivate viewers' attention. Imagine an opening scene from a film, that's exactly the role of this image: an invitation to the story.
Data shows that only two in ten stories on Instagram had seven images, or just 10%. Even fewer stories, less than 10% to be precise, had more than 12 images. Why such caution in the use of images? The reason is simple and it lies in the ephemeral nature of Instagram Stories.
In fact, brands are losing 20% of their audience after the first image from an Instagram story. It's crucial to captivate your audience's attention from the start to prevent them from swiping left, abandoning your story.
Instagram Stories with more than 26 images have an exit rate of only 2%. Conversely, single image stories on Instagram have an exit rate of 8%. This statistic highlights the importance of a well-crafted and engaging narrative that keeps audiences engaged. However, the average number of images per story decreased slightly, from 7,7 in 2019 to 7,4 in 2020. This likely reflects companies' efforts to create more concise and impactful stories.
In short, each image, each frame of an Instagram story is an opportunity. An opportunity to tell your story, share your brand and engage your audience. But as with any good story, it's crucial to start well, maintain interest, and end strong.
Instagram stories: an essential marketing adventure
The world of marketing has been turned upside down by the advent of Instagram Stories. This ephemeral yet powerful 24-hour visual journey has become an essential tool for marketers wanting to promote their products in an innovative and authentic way.
In the United States, these professionals spend nearly 31% from their Instagram budget to ads on Stories. It's a trend that shows no signs of slowing down, with 96% of marketers who plan to use Instagram Stories in the near future.
The power of Instagram Stories isn't confined to one continent. In fact, half of brands globally create at least one Instagram Story per month, making it the third most used social media marketing tool in North America.
However, it is important to note that the reach rate of Instagram Stories is lower than that of posts. While posts have a reach rate of 9 to 20%, Instagram Stories vary between 1,2% and 5,4%.
This suggests a challenge for marketers: how to maximize the impact of each image to capture audience attention and increase reach?
Instagram Stories, despite their limited lifespan, provide a blank canvas for telling compelling stories, sharing unique moments, and engaging audiences in an authentic way. Whether launching a new product, giving a behind-the-scenes look, or simply sharing everyday moments, each image is a golden opportunity to touch, inspire, and connect with audiences.
To read >> Insta Stories: Best Sites to Watch a Person's Instagram Stories Without They Knowing (2023 Edition)
Conclusion
Whether it's sharing precious moments or promoting a new product, Instagram Stories have completely redefined the landscape of interaction between brands and their audiences. These small capsules of content have opened new avenues for authentic communication, giving brands the opportunity to establish deeper connections with their audiences.
The figures speak for themselves: with more than 500 million daily users, Instagram Stories are no longer just an additional feature – they have become a centerpiece of the platform. They have become an essential communication channel for brands wanting to connect with their audiences in a way that goes beyond traditional posts.
Influencers, in particular, have found Instagram Stories an ideal platform to interact with their audience. They can share moments from their daily lives, answer questions from their followers and even promote products through partnerships with brands. With the Instagram Stories feature, they can build a more personal and authentic online presence.
Marketers, for their part, quickly understood the enormous potential of Instagram Stories. The fact that almost 31% of their Instagram budget is spent on ads on Stories speaks to the importance of this feature. Additionally, the appeal of Instagram Stories isn't limited to marketers and influencers – 96% of Instagram users plan to use Stories in the near future.
In conclusion, Instagram Stories have changed the way brands interact with their audiences. Whether for influencers or marketers, Instagram Stories provide a platform to connect with their audience in an authentic and innovative way. With an ever-growing number of users, Instagram Stories are more than a feature – they're a revolution.
Instagram Stories have over 500 million daily users, making it a popular feature on the platform.
70% of Instagram users watch Stories daily, and 86,6% of them post Stories.
36% of businesses use Stories to promote their products.
