Ukuphonononga abahleli
Black Friday 2022 izibalo kunye namanani angundoqo 📊: Isenzeko ULwesihlanu omnyama sele ehlasela iYurophu iminyaka eliqela ngoku. Ngexesha elifutshane, le "Black Friday" ibe yimini apho izibonelelo zichasa lonke ukhuphiswano, ngendlela efanayo namaxesha okuthengisa ehlobo nasebusika.
Ngokwenene lixesha lokuthengisa elivumela abarhwebi ukuba benze isihogo sokuthengisa ngaphambi kweeholide, kunye nabathengi ukuba bazuze kwiintengiso ezilungileyo zokuthenga.
Isiganeko seBlack Friday siza kuthi sivela eUnited States. Inokuguqulelwa njenge "Black Friday", lixesha lentengiso ekhethekileyo, eyenzeka kwinyanga enye phambi kweKrisimesi. Ukuba eFransi, umhla weBlack Friday ubonakala uwela njengonwele kwisuphu (kulo nyaka uLwesihlanu Omnyama eFransi ucwangciselwe uLwesihlanu, ngoNovemba 25), eUnited States, umiselwa usuku olusemva koMbulelo, iholide njengeholide. Kubalulekile njengeKrisimesi (ukuba akukho ngaphezulu) kubantu baseMelika, iwela ngomhla wesi-4 ngoLwesine kaNovemba.
Funda uphononongo lwethu olunzulu ukuze ufunde ngakumbi ngalo NgoLwesihlanu omnyama ngo-2022 amanani abalulekileyo, les izibalo kwesi siganeko eFransi nakwihlabathi jikelele, kunye nokuziphatha kwabathengi kunye neemveliso eziceliweyo.
Uluhlu lwangaphakathi
Imvelaphi yeBlack Friday
Igama elithi Black Friday liqale ukuvela ngeminyaka yoo-1960 ukumisela uLwesihlanu kwangoko emva koMbulelo, uLwesine lwesine ngoNovemba: usuku apho abantu baseMelika bethontelana ukuya ezivenkileni ukuya kuthenga iKrisimesi. Ngexesha elithile kamva, le ntetho yathatyathwa yinani elikhulu labathengisi ukubonisa "ukuphuma kubomvu".
EUnited States, iBlack Friday ibaluleke gqitha kangangokuba abanye abaqeshi banika abasebenzi babo usuku lokuphumla. Xa oku akunjalo, abantu baseMelika bahlala bethatha usuku lwabo ukuze bangaphoswa ngumsitho.
Ngokutsho kwentsomi, abarhwebi abenza iiakhawunti zabo ngesandla basebenzisa inki ebomvu ngexesha lentsilelo kunye nomnyama xa iiakhawunti zaziyintsalela. Kuthiwa unyaka wonke, iiakhawunti bezikwintsilelo kwihlabathi liphela ngaphandle kwangoLwesihlanu odumileyo, usuku apho amashishini aba nengeniso. Kungenxa yesi sizathu kanye ukuba sithetha ngo "Black Friday" okanye Black Friday.
Amanani ngoLwesihlanu omnyama: Imihla ephawule umsitho
Umhla we-Black Friday uyaguquguquka, nyaka ngamnye kwenzeka ngosuku olusemva koMbulelo, ngoko kulandela uLwesine wesine kaNovemba.
Nantsi imihla ephawulwe ngolwesihlanu olumnyama:
- ULwesihlanu oMnyama ucwangciselwe le mihla ilandelayo: NgoLwesihlanu, ngoNovemba 25, 2022. NgoLwesihlanu, ngoNovemba 24, 2023. NgoLwesihlanu, ngoNovemba 29, 2024.
- Ukuqaliswa Black Friday kwenzeka ngoLwesihlanu Novemba 25 yaye iphela ngoMvulo nge28, oko kukuthi iintsuku ezi-4 zokunyuswa kunye nokunciphisa.
- ULwesihlanu omnyama uphela ngolwesiHlanu ngokuhlwa, ngoNovemba 25, 2022, xa iivenkile zivaliwe, phakathi kwe-18 p.m. kunye ne-20 p.m. ngokomndilili.
- Le I-Cyber Monday iya kubanjwa ngoMvulo olandelayo ngolwesihlanu olumnyama.
- ngo amashumi amahlanu, igama elithi "Black Friday" lisetyenziswe ngokubhekiselele kwiintlekele zemarike yemasheya.
- Kuphelango-2001 ukuba Black Friday yamkelwa ngokusemthethweni njengolona suku luxakekileyo enyakeni lokuthenga.
NgoLwesihlanu omnyama ngo-2022 amanani abalulekileyo kwihlabathi liphela
Ngowe-2021, i Ukuthengiswa kwe-intanethi ye-intanethi yase-US Black Friday ifike kwi-8,9 yeebhiliyoni zeedola, phantsi kwe-1,3% ukusuka kwi-9 yeebhiliyoni zeedola ezichithwe ngo-2020. Amashishini aqikelelwa ukuba enze i-30-40 yeebhiliyoni zeedola kwingeniso ngo-Black Friday 2021.
Ngokutsho kwabahlalutyi, oku kuncipha kuchazwa yi iziphumo ezingapheliyo zobhubhane, kubandakanywa ukuphazamiseka kwekhonkco lokubonelela, kunye neminikelo yangaphambili ye-intanethi ifumana enye isantya.
Abanye abathengisi be-intanethi, nangona kunjalo, baye bafumana ukongezwa. I Abarhwebi bakwaShopify babone i-2,9 yeebhiliyoni zeedola kwiintengiso kwihlabathi liphela ngexesha loLwesihlanu omnyama, ukunyuka kwe-21% xa kuthelekiswa no-2020.
Inene, uLwesihlanu oMnyama ngokungathandabuzekiyo yintaba yeentengiso kwivenkile kunye nabathengi be-intanethi. Jonga kwiinyani zamva nje zangoLwesihlanu omnyama kunye nezibalo ukusuka kwiminyaka embalwa edlulileyo kwihlabathi jikelele.
- Iinkampani zenze a ingeniso ye-30 ukuya kwi-40 yeebhiliyoni zeedola ngolwesihlanu olumnyama ngo-2021.
- Kufuphi I-13% yazo zonke iintengiso ukuthengisa eUnited States kwenzeka phakathi Black Friday kunye Christmas.
- Kubekho 155 yezigidi abathengi eUnited States ngolwesihlanu oluMnyama ngo-2021.
- I-US $ 100 yezigidigidi : Intengiso ye-e-commerce yase-US ngoNovemba ka-2020
- Ukuthengwa kwe-intanethi e-US ngo-2020 kuye inyuke ngama-32,2% xa kuthelekiswa nowama-2019.
- I-37% yeentengiso zedijithali zeCyber Monday zenziwe kwizixhobo eziphathwayo.
- Ii-smartphones ziye zasetyenziswa kakhulu ukuthengisa kwi-intanethi, phezulu kwi-25,3% ukuya kwi-3,6 yeebhiliyoni zeedola.
- I-70% yeentengiso ezenziwe kwi-Shopify ngexesha Black Friday zaqhutywa nge Smartphones.
- NgoLwesihlanu omnyama ngo-2021 wabona I-88 yezigidi zaseMelika yenza ukuthenga kwi-intanethi.
- I-avareji yokonga kwii-specials ze-Black Friday yayikhona 24%.
- Kufuphi I-43% yeentengiso ze-Black Friday zenziwe ngeefowuni eziphathwayo.
- IMillennials ibe ngabathengi / abasebenzisa imali enkulu.
- ngayo I-29% yabasetyhini kujongwe ukuthenga ngolwesihlanu olumnyama ngo-2021.
- IAmazon yenza i-17,7% yazo zonke iintengiso Black Friday.
- Umndilili ochithwe ngumntu omdala IRandi ye430 ngexesha lomsitho worhwebo.
- I-66,5 yezigidi zaseMelika ithengwe evenkileni ngolwesihlanu oluMnyama ngo-2021.
- abathengi baseMelika baye ichithe i-8,9 yeebhiliyoni zeerandi kwi-intanethi ngolwesihlanu oluMnyama ngo-2021.
- Ngo-2021, ukuthengiswa kweevenkile zangoLwesihlanu oMnyama kwi-Intanethi eBrazil zenze malunga 4,2 yeebhiliyoni zeereal zaseBrazil, ukwanda okumalunga neepesenti ezintlanu xa kuthelekiswa nexesha elifanayo kunyaka ophelileyo.
- Ngo-2021, elona qela likhulu labaphenduli e-Itali licebe ukwenza ukuchitha phakathi 251 kunye 500 euro ngexesha Black Friday (30%). Ukongeza, i-22% yabaphenduli e-Italiya bathi baceba ukuchitha phakathi kwe-151 kunye ne-250 ye-euro.
- Kuphando olwenziwe yisayithi ixabiso kwindlela yokuziphatha yokuthenga yabathengi baseDatshi ngexesha loLwesihlanu omnyama ngo-2021, malunga I-4,5% yabathe baphendula bathi baza kuthenga ngexesha lomsitho kuba bakholelwa ukuba abathengisi banika ixabiso elihle ngemali.
- Kufuphi I-20% yabathengi baseDatshi bathi abayi kuthenga ngo-Black Friday kuba bacinga ukuba abathengisi baphakamisa ixabiso leemveliso ngaphambi komcimbi.
Amanani aphambili ngoLwesihlanu omnyama eFransi
EFransi, ukuthengiswa kwe-Black Friday 2021 kwanda ngo-40% xa kuthelekiswa nomyinge ukusuka ngoNovemba 1 ukuya kwi-7, 2020. Ngo-2020, ukuthengiswa kwanda kwi-51%. Xa kuthelekiswa no-2020, ukunyuka kweentengiso kwi-intanethi kuye kwabaluleka, ukufikelela phantse kwi-160% xa kuthelekiswa nokuqala kukaNovemba. Iindidi eziphezulu zibandakanya i-electronics yabathengi (+185%), iimpahla (+179%) kunye nobucwebe / ubunewunewu / amehlo (+174%).
- Ngokutsho kwedatha Criteo, Black Friday 2020 wenze i-spike in + 127% yokuthengisa xa kuthelekiswa nomyinge kaOktobha.
- 3 amacandelo ngakumbi ukwenza kakuhle ngexesha Black Friday eFransi: tech, fashion, ubuhle.
- I-46% yabathengi Ijonge ukuthanda ukuthenga kubathengisi abancinci be-intanethi.
- EFransi, uLwesihlanu omnyama ngo-2020 ukhokelele ekuthengiseni okuphezulu kwe-127%.
- Kufuphi I-60% yesiFrentshi cwangcisa ukuthenga enye okanye ngaphezulu kwindawo yokuthengisa ye-intanethi ye-Amazon.
- I-62% yabantu baseFransi bathenga rhoqo ngonyaka ngo-Black Friday.
- I-30% yabantu abaphakathi kweminyaka eyi-25 kunye ne-34 ecetywayo ukuchitha 201 euro nangaphezulu.
- Ngokutsho komnye Uvoto lukaOktobha 2019, ngaphezu kwe-54% yamadoda kunye ne-52% yabasetyhini Bacinga ukuba yayiyenye nje iqhinga lokuthengisa ukuze bachithe ngaphezulu.
- I-67% yabasetyhini baseFransi bathi baya kuthenga into ngolwesihlanu olumnyama ukuba ixabiso lilungile ngokwaneleyo, xa kuthelekiswa ne-66% yamadoda.
- Abantu abaminyaka yabo phakathi kweminyaka engama-35 nengama-44 ubudala zezona zinto zinokwenzeka ukuba zithenge into ngexesha lokuthengisa.
- I-33% yabathengi kholelwa ukuba i-COVID-19 iyitshintshe ngokusisigxina imikhwa yabathengi.
- Ireyithi yokongeza yi-18,42% kwiselula, kunye ne-13,31% kwi-desktop.
- EFransi, ngexesha lokuvalelwa, phantse umntu omnye kwabathathu baseFransi (3%) uthenge into yefashoni kwindawo yorhwebo ye-elektroniki ngokwe Isifundo saseKantar.
Amanani abathengi ngexesha Black Friday
Okubangela umdla kukuba, iCyber Monday yomelele kunoLwesihlanu omnyama e-US, kunye nentengiso iyonke ye-10,8 yeebhiliyoni zeedola vs. I-9 yeebhiliyoni zeedola ngolwesihlanu olumnyama ngokwamanani e-Adobe. Kubonakala ngathi inani elibalulekileyo labathengi lilinde kude kube ngumhla wokugqibela ukuthatha inzuzo yamaxabiso angcono.
- Ukulahlwa kwenqwelo yokuthenga kwi-Black Friday 2021 yaba 76,63%.
- Iziteshi zentlalo zinelona zinga liphezulu lokulahlwa (89,3%), lilandelwa yi-imeyile (80,6%), live (78,9%) kunye nokukhangela (75,3%). uphando (75,3%).
- I-62% yabathengi cinga ukuba uLwesihlanu omnyama ngumkhonyovu.
- I-88% yabathengi thelekisa izaphulelo phambi kokuba uthenge imveliso Black Friday.
- I-36% yabathengi yeBlack Friday ukukhangela amaxabiso kuGoogle.
- NgoLwesihlanu omnyama ngo-2015, US$1.656 yezigidi zisetyenziswe kwi-intanethi.
Inkcitho yabathengi base-US
ngokuvumelana SaleCycle, les Abathengi baseMelika bachithe i-8,9 yeebhiliyoni zeedola kwi-Intanethi ngo-Black Friday ngo-2021, ngaphantsi kwe-avareji yenkcitho ngo-2020, edlula zonke iirekhodi zangaphambili, yafikelela kwi-9 yeebhiliyoni zeedola, xa kuthelekiswa ne-7,4 yeebhiliyoni zeedola ngo-2019 kunye ne-6,2 yeebhiliyoni zeedola ngo-2018.
Abantu bakhetha ukuthenga ngedijithali, ngoko akumangalisi ukuba bakwenza oko ngemini xa kuthengwa kwivenkile ebonakalayo kufana nokuthenga esihogweni. Kwangaxeshanye, iivenkile e-commerce kunye eShops baxhobisa abathengisi 'Black Friday amaqhinga ukuze bafumane traction nangakumbi.
| Unyaka | Chitha ngomthengi ngamnye | Iyonke inkcitho (kwiibhiliyoni zeedola) | Ipesenti yokunyuka |
| 2002 | N / A | $416.40 | 2.1% |
| 2003 | N / A | $437.60 | 5.1% |
| 2004 | N / A | $467.20 | 6.8% |
| 2005 | $734.69 | $496.00 | 6.2% |
| 2006 | $750.70 | $512.10 | 3.2% |
| 2007 | $755.13 | $526.00 | 2.7% |
| 2008 | $694.19 | $501.50 | -4.7% |
| 2009 | $681.83 | $502.67 | 0.2% |
| 2010 | $718.98 | $528.77 | 5.2% |
| 2011 | $740.57 | $553.26 | 4.6% |
| 2012 | $752.24 | $567.65 | 2.6% |
| 2013 | $767.24 | $583.52 | 2.8% |
| 2014 | $802.45 | $611.52 | 4.8% |
| 2015 | $805.65 | $628.17 | 2.7% |
| 2016 | $935.58 | $646.72 | 3.0% |
| 2017 | $967.13 | $679.24 | 5.0% |
| 2018 | $1,007.24 | $691.48 | 1.8% |
| 2019 | $1,047.83 | $718.64 | 3.9% |
| 2020 | $997.79 | $777.35 | 8.2% |
| 2021 | N / A | $886.7 | 14.1% |
Iimveliso ezithengiswa kakhulu ngexesha loLwesihlanu omnyama
Ngaba uyazi ukuba zeziphi iimveliso ezithengiswa kakhulu ngolwesihlanu oluMnyama ngo-2022? Ukuphendula lo mbuzo, siye sathembela kumanani avela kwiimpawu eziphambili ezinje ngeAmazon, Fnac, njl.
Kumgca wokubonwa kwabathengi baseFransi be-intanethi, iimveliso ezininzi eziphezulu. Ephambili, i Iintengiso ze-Apple ukuhlala kwiindawo ezine kwirenki.
Iiconsole nazo ziqhuba kakuhle, kuba sifumana kwindawo yesibini neyesithathu kwipodium l 'ayifumanekanga PS5 kunye neNintendo Switch ethandwa kakhulu. Umabonwakude kunye nee-smartphones zihlala kwiindawo eziseleyo. Ayimangalisi ke into yokuba ezi mveliso zinexabiso eliphezulu zijongwe ngokukodwa ngowona msitho mkhulu wentengiso wonyaka.
- IiApple AirPods Pro
- Sony's PS5
- Ukutshintsha kweNintendo
- Umfanekiso we-LG OLED55C15LA TV
- I-Apple iPhone 12
- Ii-AirPods zika-Apple zika-2
- Isicoci serobhothi seRoborock S7
- I-Apple iPhone 11
- IGoogle Pixel 4a
- I-Xiaomi Redmi Note 10 Pro
NgoLwesihlanu oMnyama olandelayo, kunye nangoMvulo we-Cyber, imveliso ekhethekileyo eyi-smartphone yinto ye-1 ekufuneka ibe ngumxholo wokuncitshiswa ngeli xesha.
Iiconsoles zomdlalo okumgangatho ophezulu zikuluhlu lwezinto ze-elektroniki ze-Flegship ye-Black Friday / Cyber ngoMvulo ixesha, kunye nayo yonke imidlalo ezinikeleyo kunye nezixhobo.
Iikhamera zokujonga, eziye zaba yimfuneko kuzo zonke izinto zangaphakathi, zikwayindlela ekufuneka ilandelwe.
Ezona zidumileyo Black Friday 2018 Categories
- Iifowuni eziphathwayo
- Umdlalo othuthuzelayo
- Oomabonwakude
- Iiheadphones
- Ilaptop
- Izihlangu kunye nezihlangu eziqhelekileyo
- Amacwecwe
- Izihlangu ezibalekayo
- I-SLR kunye neekhamera ezingenazipili
- Izikrini
- Amakhadi emizobo (PCI Express)
- Imidlalo yePS4
- izithethi eziphathwayo
- vacuum cleaners
Iimveliso ezifunwa kakhulu eFransi
Ngo-2021, uhlalutyo lwegama elingundoqo lugxile kwiimveliso ezikhangelwe kakhulu kuLwesihlanu omnyama eFransi, olwenzeka nge-26 kaNovemba. Ngokweziphumo, iikhonsoli zomdlalo yayiyeyona mveliso idumileyo kubathengi baseFransi, eqokelela malunga ne-140 yezicelo. Balandelwa ngeefowuni kunye nezixhobo zombane, kunye nokukhangela kwe-000 kunye ne-100, ngokulandelanayo.
| console | 140 |
| phone | 100 |
| Izixhobo zombane | 55 |
| Iziqholo | 32 |
| Iikhomputha | 31 |
| Impahla | 29 |
| Shoes | 25 |
| TV | 22 |
| zokudlala | 21 |
| efowuni | 19 |
Iimveliso ezifunwa kakhulu
Eyona mveliso ikhangelwe kakhulu kwihlabathi jikelele ngolwesihlanu oluMnyama ngoNovemba ka-2021 yayi Nintendo Shintsha, kunye 1,22 million uphendlo ngexesha elilinganisiweyo. I-Nintendo Switch yi-console yomdlalo wevidiyo ephuhliswe nguNintendo eyakhululwa ngo-2017. I-Apple Airpods, ikwindawo yesibini ngophendlo olungaphezulu kwama-550 amawaka ngexesha lenyanga.
| nintendo | 1.220 |
| moya | 550 |
| i-apula ukulinda | 550 |
| dyson | 450 |
| ps5 | 368 |
| iphone | 368 |
| iPad | 368 |
| ii-airpods pro | 368 |
| ps4 | 201 |
| iphone 12 | 135 |
Iindlela kunye namathuba
Nazi iindlela eziphambili kunye namathuba okubukela iBlack Friday 2022. Ngoku lixesha elifanelekileyo lokuguqula izimvo zakho zentengiso yeBlack Friday ibe sisicwangciso esipheleleyo.
- Iintsuku zemibhiyozo ziya zibaluleka ngakumbi kwihlabathi jikelele; ULwesihlanu omnyama ngoku yeyona holide idumileyo eFransi, eJamani nase-UK.
- Phantse isithathu sabathengi bathi bazakuqala ukuthenga iKrisimesi kwangoko kunonyaka ophelileyo.
- I-40% yabathengi bazame iibrendi ezintsha ngexesha lobhubhani we-COVID-19.
- Amava akhethekileyo e-omnichannel ayimfuneko kwimpumelelo njengoko abathengi befuna amava angenamsebenzi, naphi na apho bakhoyo.
- Ukuthengiswa kweentengiso kwi-Intanethi kukhule nge-93% ngo-2020, kwaye urhwebo lwe-e-commerce lukhule ngokuphindwe kathathu ngokukhawuleza kunentengiso epheleleyo ngexesha elinye. Abathengisi be-Intanethi banethuba elikhulu lokukhula kulo nyaka.
- NgoNovemba, kwaye ngokukodwa iBlack Friday kunye neCyber Weekend, inokuqhuba ukuya kuthi ga kwi-50% yentengiso yohlobo unyaka wonke.
- Iiveki ngaphambi komzuzu wangempela, imibuzo yokukhangela ibonisa abathengi babonisa umdla malunga nomzuzu wokuthenga ngo-Black Friday, ngakumbi xa kuziwa xa kusenzeka kwaye xa izaphulelo ziqala.
- Ngokubanzi, eli lixesha elinzima lokukhangela xa abathengi bengekabotshelelwa kwiimveliso ezithile okanye iimpawu, kwaye bafuna ukuphononongwa ngenkuthalo.
- Umdla wophando kwinkcazo yemveliso yethekhnoloji yonyuka nge-26%.
Ukufunda >> I-17 yemidlalo egqwesileyo ye-Apple yokuJonga onokuthi uyizame ngo-2023
Ngaba iBlack Friday ifanelekile?
AmaFrentshi asingabo ngokwenene abalandeli beBlack Friday. Ngokophononongo olwenziwe luluntu lwabathengi baseFransi UFC-Que Choisir, Kuphela yi-11% ecinga ukuba inokuthatha ithuba lokuthenga. Ama-89% aseleyo aphantse aqiniseke ukuba awazukuthatha nxaxheba kumaskandi. Isizathu esona sizathu kukuba amaFrentshi akakholelwa ukuba amaxabiso eemveliso ezithengiswayo anomdla ngokwenene. Zichanekile: ngokomyinge, amaxabiso eemveliso ezithengiswayo awekho ngaphantsi kwamaxabiso aqhelekileyo.
Nangona kunjalo, ezinye iimveliso zibonelela ngezaphulelo ezithandekayo ngexesha loLwesihlanu omnyama. Ukuba ujonge isipho seKrisimesi okanye isinxibo sombhiyozo, ngoko ke kunokuba luncedo ukuthenga okuthile ngeli xesha. Imihombiso yetafile kunye nezinto zokubhala nazo zihlala zithengiswa ngeBlack Friday.
Fumana: E-yorhwebo: Iindawo zokuThengisa eziKhulu kwi-Intanethi eTunisia & Isaphulelo: sisebenza njani isigebenga se-e-commerce saseFransi?
Ukuba uthatha isigqibo sokuthatha inxaxheba kwiintengiso zeBlack Friday, kubalulekile ukwenza uphando lwakho ngaphambi kokuthenga kwakho. Thelekisa amaxabiso eemveliso kwiivenkile ezahlukeneyo kwaye unganqikazi ukusebenzisa izixhobo ze-intanethi ezikuvumela ukuba uthelekise amaxabiso. Okokugqibela, ungalibali ukujonga iimeko zokubuyiswa kwemveliso ngaphambi kokuba uzithenge: ezinye izinto ezithengisiweyo azinakutshintshwa okanye zibuyiselwe.
