UFakhri K.
Namhlanje, xa sithetha nawe malunga ne-e-commerce site, amagama athile abalulekile. Le yimeko ye-cdiscount marketplace. Ukufikelela kwinqanaba langoku, umdlali ococekileyo uye wadlula kwiimvavanyo ezininzi ukususela ekusekweni kwayo ekupheleni kweminyaka yoo-1990.
I-E-commerce iqhume eFransi kule minyaka yamva nje, ngakumbi ukusukela ubhubhani we-COVID-19. Ngokwamanani avela kwi Umanyano lwe-e-commerce kunye nokuthengisa umgama (FEVAD), ingeniso yecandelo ifikelele kwi-35,7 yeebhiliyoni zee-euro kwikota yesibini ye-2022, ukwanda kwe-10% xa kuthelekiswa nexesha elifanayo kwi-2021.
Cdiscount yenye abadlali eziphambili kweli candelo ishishini. Nangona ingakhange isebenzise ngokupheleleyo ukukhula okukhawulezayo kwe-e-commerce, ikwazile ukuzinzisa amanani ayo, nangona I-9,9% yehla kumthamo weshishini layo kwisiqingatha sokuqala sika-2022 xa kuthelekiswa nelo lika-2021.. Isebenza njani iCdiscount? Yintoni ekufuneka uyazi malunga nesigebenga se-e-commerce saseFransi? Uguqulelo oluntsonkothileyo.
Uluhlu lwangaphakathi
Imbali yeCdiscount
KungoDisemba Ngowe-1998 inkampani yaseFransi yasekwa kwinyathelo labazalwana uChristophe noNicolas Charle Hervé. Kwiintsuku zayo zokuqala, iqonga lalijoliswe kuphela ekuthengiseni iiCD kunye neeDVD ezisetyenzisiweyo. Kwiminyaka emithathu kamva, ngo-2001, inkampani yenza ukwandiswa kwemisebenzi yayo ukuze ikwazi ukuthengisa iimveliso zobuchwepheshe.
Kwi-2007, yayiquka izixhobo zasekhaya kwiikhathalogu zayo, kunye nokuhlobisa, ifenitshala (2008), imidlalo kunye nemveliso yabantwana (2009). Ivenkile yokuqala yeshishini ivulwe eBordeaux. Emva koko yanikezela ngokukhethwa kwabathengisi abagqwesileyo esele bethengisiwe kwindawo yayo.
Isihlobo: Umbono: Ixabiso elifanelekileyo lokuthelekisa ukuchitha imali encinci
Ukuthathwa kweCdiscount yiCasino
Ukususela kwi2000, iqela yekhasino ujoyine inkunzi ye-Cdiscount njengomnini sabelo. Kwi-2008, wabamba i-79,6% yezabelo. Ngo-2011, i-Casino yathenga abo bazalwana basungula indawo. Iqela emva koko ube ngumnini we-99,6% yenkunzi yenkampani.
Imarike
NgoSeptemba ka-2011, i-Casino kunye ne-Cdiscount yaseka indawo yemarike yamaqela esithathu. Yi Cdiscount yentengiso yakwaWindows. Injongo kukwandisa umgca wemveliso kunye nokunyusa ingeniso yenkampani. Kwaye kuyabhatala: ngo-2011, i-Cdiscount izuze ingeniso engaphezulu kwebhiliyoni enye ye-euro.
Izandiso zeshishini elitsha
Kamva, kwi-2016, i-Cdiscount iquka iinkonzo ezinikezelwe kwi-telephony yeselula, kunye nombane (2017), ukuhamba (2018) kunye nokhathalelo lwezonyango (2019). Iimoto ezisetyenzisiweyo zingene kwikhathalogu yazo yonikezelo ngoJanuwari 2021, nge Cdiscount Used Cars. Le projekthi iqhutywe ngokubambisana no-Arva, i-subsidiary yeqela le-PNB Paribas. Ngolwazi, Cdiscount Used Cars igxile ekuqeshweni kwezithuthi zenkampani. Ikwathengisa iimoto ezisetyenzisiweyo ngaphantsi kweminyaka emi-5 ubudala.
Indawo yeMarike ye-Cdiscount: isebenza njani?
Namhlanje, enkosi kwiMarike yayo, iCdiscount yindawo yesibini enkulu ye-e-commerce eFransi. Emva kweminyaka eyi-10 yobukho, abathengisi bangaphandle banokuthengisa iimveliso zabo apho. Umgaqo-nkqubo wayo usekelwe ngokukodwa kumaxabiso aphantsi kunye nezibonelelo zokuhlawula.
Ngapha koko, inkampani yaseFransi iphakathi kwezona ndawo zityelelwa kakhulu eFransi ngomndilili we-8 ukuya kwi-11 yezigidi zeendwendwe ezizodwa ngenyanga. Iimveliso zayo zihlulwe kwiindidi ezingaphezu kwama-40.
Iintengiselwano kwiCdiscount
KwiNdawo yayo yeMarike, i-Cdiscount isebenzisa iFIA-net kunye ne-3D Secure systems. Zisetyenziselwa ukuqinisekisa ukhuseleko lwazo zonke iintengiselwano ezenziwe ngabathengi. Aba bamva, xa bengamalungu, banethuba lokusebenzisa inzuzo eninzi, njengentlawulo ngezavenge ezine, ngaphandle kokuchaphazela abathengisi.
Ugcino
Ngokwenxalenye yabo, abathengisi banokusebenzisa inkonzo yokuPhumeza enikezelwa yinkampani. Ngokuchanekileyo, iyabasindisa intloko yokugcina iimpahla, kunye nokupakishwa kunye nokuhanjiswa.
Ngaphezu koko: inkampani yaseFransi ihoya imbuyekezo yabathengi. Kwakhona, umthengisi unikezela ngolungiselelo lwakhe kwi-Cdiscount. Ngaloo ndlela unokugxila kwiintengiso zakhe, ukunyaniseka kwabathengi bakhe kunye nokulungiswa kwengeniso yakhe.
Intengiso enamandla kunye nobukho bemidiya
Abathengisi kwi-Cdiscount banokuthatha ithuba lamandla entengiso yomkhosi wabo. Enyanisweni, uphawu lukhona kakhulu kwiintanethi zentlalo. Ikwatyala imali kwiintengiso ezisasazwa kumabonakude.
Inkqubo yeDiscount engenamkhawulo: yintoni?
I-Cdiscount ngentando yinkqubo ekhethekileyo enikezelwa yinkampani kwi-29 euro ngonyaka. Ngokwenyani, ivumela abathengi ukuba banciphise ixesha lokuhambisa kwaye banandiphe ezinye izibonelelo ezininzi, ezinje ngonyuselo olukhethekileyo. Iikhowudi zokuthengisa zikwafumaneka kumalungu e-Cdiscount ngokuthanda, kodwa ayisiyiyo loo nto nje.
Express, unlimited kunye nokuhanjiswa simahla
Xa nakuphi na ukuthenga kwenziwa phambi 14 p.m., amalungu Cdiscount ngokuthanda angafumana imveliso umbuzo ngosuku olulandelayo, kungakhathaliseki indawo yabo yokuhlala eFransi.
Unyuso unyaka wonke
Iikhowudi zokunyusa zigcinelwe kuphela amalungu e-Cdiscount ngokuthanda kwakhe. Bavumela ukuba bathathe ithuba lokunyuswa kwemarike enomtsalane unyaka wonke.
Funda kwakhona: NgoLwesihlanu oMnyama ngo-2022: amanani abalulekileyo, imihla, iimveliso kunye namanani (iFransi kunye neHlabathi)
Inkqubo yoSapho lweCdiscount
Amalungu angasebenzisa Cdiscount Family. Le nkonzo ikuvumela ukuba uzuze kwiintengiso ezikhethekileyo kwizinto zasekhaya ezifunyenwe kwicandelo "elingenakulinganiswa". Izaphulelo zikwachaphazela iithoyi, amanapkeni, izincedisi zokufunda kwangethuba, kunye nezinye iimveliso ezifanele iminyaka eyahlukeneyo.
Uxhaso lwabathengi
Amalungu eCdiscount e-commerce site ngokuthanda angazuza kwinkxaso yenkampani. Ngaloo ndlela baya kuxhaswa kulawulo lweeodolo zabo kunye neemveliso esele zifunyenwe.
I-Skypod, ezi robhothi ezikhathalela ii-warehouses ze-Cdiscount
Ukwandisa ulawulo lwendawo yokugcina impahla kwisixeko saseCestas, I-Cdiscount idibene ne-Exotc Solutions ukuhambisa iirobhothi ze-Skypod ezingama-30. Aba bamva bayakwazi ukuchola iimpahla. Basenokuthutha kwaye bagcine amakhreyithi anemveliso kwiishelufa ezinobude obuziimitha ezili-10.
Ingaba iCdiscount isebenzisa njani i-AI ukuphucula iinkonzo zayo?
Ubukrelekrele bokwenziwa buvumela indawo ye-Cdiscount e-commerce ukuba iphucule iinkonzo ezinikezelwa kubathengi. Inale nto engqondweni, inkampani yaseFransi isebenzisa kakhulu U kufunda ukuphucula nokuhlaziya iinkcazo zemveliso. Ubukrelekrele bokwenziwa bukwavumela ukuba yenze umntu amava omsebenzisi kubathengi bayo, ngakumbi malunga neengcebiso zemveliso.
FUNDA: Uphononongo: Yonke into ekufuneka uyazi malunga neSkrill ukuthumela imali phesheya ngo-2022 & IiSayithi ezifana neGaming ekhawulezileyo: iiSayithi ezili-10 eziBalaseleyo zoThenga amaqhosha eMidlalo yeVidiyo eCheap
Apha, i-artificial intelligence ihlalutya ukuziphatha kwabasebenzisi be-Intanethi (ukukhangela, iindidi ezityelelwe kakhulu, njl.) ukubanika iimveliso ezihambelana neendawo zabo zomdla. Okungakumbi: iirobhothi zeNdawo yentengiso ye-Cdiscount zinokunika abathengi iintengiso ezenzelwe wena kwiprofayile yabo yabathengi.
