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The world of gardening and landscaping is a growing and constantly evolving universe. In addition to helping you establish yourself as a reference in your profession and in the market, maintaining a blog focused on your core business can help you increase the visibility of your business and attract new customers who do not might not have been interested in your business otherwise.
For this, the Creation of a website is the first step. Then you need to think about establishing an editorial content calendar to maintain your blog and grow it as you go. You should avoid thinking from the beginning about content that will help you monetize your creation and your know-how, because if you base your blog on this criterion, you risk failing before you even start.
Indeed, by creating interesting content that answers your readers' questions, you naturally create engagement, quality organic traffic and humanize your exchanges with your community. Then, monetization will be easier and conversions will increase.
Table of contents
Why is it interesting to maintain a gardening blog:
Whether you already have a business specializing in gardening or it's just an idea for a future project, a gardening blog is beneficial in both cases for different reasons, including:
- convert more readers
- increase organic traffic
- customer loyalty
- show your expertise
- promote your brand
- share your know-how
Gardening and Landscaping Blog Topic Ideas
Plant of the week
The idea is simple! As this is your area of expertise, you surely know plants that your Internet users do not know, or that they may confuse with others. During a simple brainstorming, you must list the plants, by family for example, from the best known to the least known. Then you just have to present them. To do this, consider talking about their characteristics and what makes them unique. You can also advise users on the best location, maintenance, etc.
In this way, you will indirectly answer the questions of your readers, or you will make them discover new plants likely to interest them.
Benefits of using gardening and landscaping services.
A very interesting blog topic as it shows potential customers the profit they can make by hiring the services of your gardening and landscaping company.
This allows you to work well on your sales pitch, as well as to highlight the positive feedback from your former customers. This approaches the technique of inbound marketing. In this sense, you let the customer come to you because you have already demonstrated your expertise, and this will save you time and move you faster through the conversion funnel.
Tips for choosing the right plants for your garden.
By writing on the subject of choosing the right plants or the best plants suitable for the garden, climate, and environment, you show your potential customers that you know this area and therefore you share your expertise.
In this way, you can potentially humanize your exchanges and unconsciously retain customers or convert prospects. Because you will save your readers time, energy and money and you will prevent their plants from withering after a few days without really understanding the reason behind it.
In addition, you can also recommend the gardening tools necessary for the maintenance of the garden and those adapted to each outdoor landscaping; garden or terrace.
Garden Fertilization Schedule
Articles on a subject like this give your readers an idea of how often they should fertilize their plants. This type of subject also allows you to demonstrate your know-how and knowledge in this profession. Thus, your prospects and customers will trust you more easily and will not hesitate to recommend you to their entourage. You will enjoy the power of the cheapest but most effective marketing technique, namely the word of mouth. Knowing that citizens tend to trust the recommendations of their relatives and the opinions of other consumers.
Eco tips
Citizens are increasingly aware of the importance of the ecological choices made on a daily basis, and this can be seen in the various new consumption patterns. This blog theme is highly recommended to meet and satisfy an existing need in the market, on one side. While on the other hand, you also show that you genuinely care about the environment and an eco-friendly lifestyle. Moreover, thanks to blog articles that provide ecological tips and advice, you also give an idea to your potential customers of the interest you have in your activity and in your readers or customers.
Tips for indoor plants
Which indoor plants to choose ? Where should they be placed? How to maintain and take care of them? Internet users know the benefits of indoor plants and their beneficial contributions to health and to the beauty of their interior design. By writing on this subject, you are sure to satisfy the demand of several users who are currently prospects who are now easy to convert into loyal customers.
Guide to garden lighting
A guide explaining the different types of outdoor lights and their plant compatibilities is a great content idea. It can be used for your direct customers, as it can be used by heads of gardening and landscaping companies as a sales pitch and advice for their customers. By providing advice that will allow your community, direct or indirect customers, to get the most out of their outdoor spaces, you are building an image of an expert and a reference on the market.
