Fakhri K.
Namuhla, uma sikhuluma nawe mayelana nesizinda se-e-commerce, amagama athile abalulekile. Lesi yisimo semakethe ye-Cdiscount. Ukuze afinyelele izinga lakhe lamanje, umdlali omsulwa udlule ezivivinyweni eziningi kusukela ekusungulweni kwayo ngasekupheleni kwawo-1990.
I-E-commerce iqhume eFrance eminyakeni yamuva, ikakhulukazi kusukela umqedazwe we-COVID-19. Ngokwezibalo zakwa Inhlangano ye-e-commerce nokuthengisa amabanga (FEVAD), imali engenayo yomkhakha ifinyelele kuma-euro ayizigidi eziyizinkulungwane ezingama-35,7 engxenyeni yesibili ka-2022, okuwukukhuphuka ngo-10% uma kuqhathaniswa nesikhathi esifanayo ngo-2021.
I-Cdiscount ingomunye wabadlali abaphambili kulo mkhakha webhizinisi. Yize ingazange isebenzise ngokugcwele ukukhula okusheshayo kwe-e-commerce, ikwazile ukuzinzisa izibalo zayo, yize Ukwehla ngo-9,9% kumthamo webhizinisi layo engxenyeni yokuqala ka-2022 uma kuqhathaniswa naleyo yango-2021. Isebenza kanjani i-Cdiscount? Yini okudingeka uyazi nge-French e-commerce giant? Ukususa ukubethela.
Uhlu lokuqukethwe
Umlando we-Cdiscount
KungoDecember Ngo-1998 kwasungulwa inkampani yaseFrance ngesinyathelo sabazalwane uChristophe noNicolas Charle Hervé. Ezinsukwini zayo zokuqala, inkundla yayihloselwe ukuthengisa ama-CD nama-DVD asetshenzisiwe. Eminyakeni emithathu kamuva, ngo-2001, inkampani yenza ukunwetshwa kwemisebenzi yayo ukuze ikwazi ukuthengisa imikhiqizo yezobuchwepheshe.
Ngo-2007, yayihlanganisa izinto zasendlini kukhathalogi yayo, kanye nomhlobiso, ifenisha (2008), imidlalo kanye nemikhiqizo yezingane (2009). Isitolo sokuqala somkhiqizo sivulwe e-Bordeaux. Yabe isinikeza ukukhethwa kwabathengisi abahamba phambili asebathengisiwe esizeni sayo.
Isihlobo: Umbono: Ukuqhathaniswa kwentengo okufanelekile ukuze usebenzise imali encane
Ukuthathwa kwe-Cdiscount by Casino
Kusukela ku-2000, iqembu casino ujoyine inhlokodolobha ye-Cdiscount njengomnikazi wamasheya. Ngo-2008, wabamba amasheya angu-79,6%. Ngo-2011, iCasino yathenga lezo zabazalwane abasungula isiza. eqenjini bese kuba ngumnikazi we-99,6% yenhloko-dolobha yenkampani.
Indawo yemakethe
NgoSepthemba 2011, i-Casino kanye ne-Cdiscount zamisa imakethe yezinkampani zangaphandle. Ikona Cdiscount Marketplace. Umgomo uwukukhulisa umugqa womkhiqizo futhi kukhuphule imali engenayo yenkampani. Futhi kuyakhokha: ngo-2011, i-Cdiscount yazuza inzuzo engaphezu kwebhiliyoni eyodwa yama-euro.
Izandiso zebhizinisi ezintsha
Kamuva, ngo-2016, i-Cdiscount yayihlanganisa nezinsizakalo ezinikezelwe kumakhalekhukhwini wefoni, kanye nogesi (2017), uhambo (2018) nokunakekelwa kwezokwelapha (2019). Izimoto ezisetshenzisiwe zingene kukhathalogi yazo yokunikezwayo ngoJanuwari 2021, nge Izimoto ezisetshenzisiwe ze-Cdiscount. Lo msebenzi wenziwa ngokubambisana no-Arva, inkampani engaphansi kweqembu le-PNB Paribas. Ukuze uthole ulwazi, Izimoto ezisetshenzisiwe ze-Cdiscount igxile ekuqashisweni kwezimoto zenkampani. Iphinde ithengise izimoto ezisetshenzisiwe ezingaphansi kweminyaka emi-5 ubudala.
I-Cdiscount Marketplace: isebenza kanjani?
Namuhla, ngenxa yeMakethe yayo, i-Cdiscount iyindawo yesibili ngobukhulu ye-e-commerce eFrance. Ngemuva kweminyaka eyi-10 ikhona, abathengisi bangaphandle bangathengisa imikhiqizo yabo lapho. Inqubomgomo yayo isekelwe ngokuphawulekayo emananini aphansi nasezinsizeni zokukhokha.
Eqinisweni, inkampani yaseFrance iphakathi kwezindawo ezivakashelwa kakhulu eFrance ezinesilinganiso sezivakashi ezihlukile eziyizigidi eziyi-8 kuye kweziyi-11 ngenyanga. Imikhiqizo yayo ihlukaniswe izigaba ezingaphezu kuka-40.
Okwenziwe ku-Cdiscount
Ezimakethe zayo, i-Cdiscount isebenzisa i-FIA-net kanye nezinhlelo ze-3D Secure. Zisetshenziselwa ukuqinisekisa ukuphepha kwakho konke ukuthengiselana okwenziwa amakhasimende. Laba bakamuva, lapho bengamalungu, banethuba lokusebenzisa izinzuzo ezimbalwa, njengokukhokha ngezitolimende ezine, ngaphandle kokuthinta abathengisi.
Isitoreji
Ngokwengxenye yabo, abathengisi bangasebenzisa isevisi Yokugcwaliseka ehlinzekwa yinkampani. Ngokuqondile, kubaphephisa ubuhlungu bekhanda bokugcina izimpahla, kanye nokupakishwa nokulethwa.
Nangaphezulu: inkampani yaseFrance inakekela ukubuyiselwa kwamakhasimende. Futhi, umthengisi uphathisa izinto zakhe ku-Cdiscount. Ngakho-ke angagxila ekuthengisweni kwakhe, ukwethembeka kwamakhasimende akhe kanye nokwenza kahle kwenzuzo yakhe.
Ukukhangisa okuqinile nobukhona bemidiya
Abathengisi ku-Cdiscount bangasebenzisa amandla okukhangisa omsingathi wabo. Eqinisweni, umkhiqizo ukhona kakhulu ezinkundleni zokuxhumana. Iphinde ifake imali ezikhangisweni ezisakazwa kumabonakude.
Uhlelo lwe-Cdiscount olungenamkhawulo: kuyini?
I-Cdiscount ngentando wuhlelo olukhethekile olunikezwa yinkampani ngama-euro angama-29 ngonyaka. Empeleni, ivumela amakhasimende ukuthi anciphise isikhathi sokulethwa futhi ajabulele ezinye izinzuzo ezimbalwa, njengamaphromoshini akhethekile. Amakhodi ephromo ayatholakala nakumalungu e-Cdiscount ngokuthanda kwakhe, kodwa akukhona lokho kuphela.
Ukulethwa kwe-Express, okungenamkhawulo nokumahhala
Uma noma yikuphi ukuthenga kuthengwa ngaphambi kuka-14 p.m., amalungu e-Cdiscount ngokuzithandela angathola umkhiqizo okukhulunywa ngawo ngosuku olulandelayo, kungakhathaliseki ukuthi ahlala kuphi e-France.
Amaphromoshini unyaka wonke
Amakhodi ephromo abekelwe kuphela amalungu e-Cdiscount ngokuthanda kwakhe. Zibavumela ukuthi basebenzise ithuba lokuphromotha ezimakethe ezikhangayo unyaka wonke.
Ukufunda futhi: Black Friday 2022: izibalo ezibalulekile, izinsuku, imikhiqizo kanye nezibalo (France & World)
Uhlelo lwe-Cdiscount Family
Amalungu angaphinda asebenzise i-Cdiscount Family. Le sevisi ikuvumela ukuthi uzuze kumaphromoshini akhethekile ezintweni zasendlini ezitholakala esigabeni "esingenakunqotshwa". Izaphulelo ziphathelene namathoyizi, amanabukeni, izesekeli zokufunda kusenesikhathi, kanye neminye imikhiqizo elungele ubudala obuhlukahlukene.
Ukwesekwa kwamakhasimende
Amalungu esayithi le-Cdiscount e-commerce ngokuthanda kwawo angazuza ekusekelweni yinkampani. Ngakho-ke bazosekelwa ekuphathweni kwama-oda abo kanye nemikhiqizo esivele yamukelwe.
I-Skypod, lawa marobhothi anakekela izindawo zokugcina izimpahla ze-Cdiscount
Ukwandisa ukuphathwa kwendawo yokugcina impahla edolobheni laseCestas, I-Cdiscount ihlanganyele ne-Exotec Solutions ukuze ikhiphe amarobhothi angu-30 e-Skypod. Laba bamuva bayakwazi ukucosha izimpahla. Bangakwazi futhi ukuthutha futhi bagcine amakhreyithi aqukethe imikhiqizo emashalofini anobude obungamamitha ayi-10.
I-Cdiscount isebenzisa kanjani i-AI ukuthuthukisa izinsiza zayo?
Ubuhlakani bokwenziwa buvumela isayithi le-Cdiscount e-commerce ukuthi lithuthukise amasevisi anikezwa amakhasimende. Inalokhu engqondweni, inkampani yaseFrance isebenzisa kakhulu Ukufunda komshini ukuthuthukisa nokubuyekeza izincazelo zomkhiqizo. Ubuhlakani bokwenziwa buphinde buvumele ukuthi yenze kube ngokwakho umuzwa wabasebenzisi bamakhasimende ayo, ikakhulukazi ngokuphathelene nezincomo zomkhiqizo.
FUNDA FUTHI: Buyekeza: Konke odinga ukukwazi mayelana ne-Skrill ukuze uthumele imali phesheya ngo-2022 & Amasayithi afana ne-Instant Gaming: 10 Amasayithi Ahamba Phambili Okuthenga Okhiye Begeyimu Yevidiyo Abashibhile
lapha ubuhlakani bokwenziwa buhlaziya ukuziphatha kwabasebenzisi be-inthanethi (ukuphequlula, izigaba ezivakashelwa kakhulu, njll.) ukuze babanikeze imikhiqizo ehambisana nezindawo abazithakaselayo. Okuningi nakakhulu: Amarobhothi e-Cdiscount Marketplace anganikeza amakhasimende ukukhushulwa komuntu siqu okuguqulelwe kuphrofayela yawo yomthengi.
