Izibuyekezo Abahleli
Izibalo zika-Black Friday zango-2022 nezibalo ezibalulekile 📊: Isenzakalo IBlack Friday isineminyaka eminingana ihlasela iYurophu. Esikhathini esifushane, lolu “Black Friday” selube usuku lapho okunikezwayo kuphikisana nakho konke ukuncintisana, ngendlela efanayo nezikhathi zokuthengisa zasehlobo nasebusika.
Ngempela yisikhathi sokuthengisa esivumela abahwebi ukuthi benze inzuzo enkulu ngaphambi kwamaholide, futhi abathengi bazuze kumadili amahle okuthenga.
Isimanga seBlack Friday siza kithi sivela e-United States. Ingahunyushwa ngokuthi “Black Friday”, isikhathi samaphromoshini akhethekile, esenzeka inyanga eyodwa ngaphambi kukaKhisimusi. Uma eFrance, usuku lwangoLwesihlanu Olumnyama lubonakala luwela njengezinwele esobho (kulo nyaka uLwesihlanu Olumnyama eFrance luhlelelwe uLwesihlanu, November 25), e-United States, lunqunywa usuku olungemva kwe-Thanksgiving, iholide njengeholide. okubalulekile njengokhisimusi. (uma kungenjalo) kubantu baseMelika, okuzoba ngomhla ka-4 ngoLwesine ngoNovemba.
Funda isifundo sethu esijulile ukuze ufunde kabanzi mayelana Izibalo ezibalulekile zangoLwesihlanu Olumnyama lwango-2022, lo izibalo zalo mcimbi eFrance nasemhlabeni jikelele, kanye nokuziphatha kwabathengi kanye nemikhiqizo eceliwe.
Uhlu lokuqukethwe
Umsuka weBlack Friday
Itemu elithi Black Friday lavela okokuqala ngeminyaka yawo-1960 ukuqoka uLwesihlanu ngokushesha ngemva kokubonga, ngoLwesine wesine ngoNovemba: usuku lapho abantu baseMelika babuthana ezitolo beyothenga ngoKhisimusi. Ngemva kwesikhathi esithile, le nkulumo yathathwa inombolo enkulu yabahwebi ukuveza "ukuphuma kokubomvu".
E-United States, iBlack Friday ibaluleke kangangokuthi abanye abaqashi banikeza izisebenzi zabo usuku lokuphumula. Uma kungenjalo, abantu baseMelika ngokuvamile bathatha usuku lwabo ukuze bangaphuthelwa umcimbi.
Ngokusho kwenganekwane, abahwebi abenza ama-akhawunti abo ngesandla babesebenzisa uyinki obomvu ngezikhathi zokushoda kanye nomnyama lapho ama-akhawunti eseyinsada. Kuthiwa unyaka wonke ama-akhawunti ayeshoda emhlabeni wonke ngaphandle kwalolo Lwesihlanu oludumile, usuku lapho amabhizinisi athola khona inzuzo. Kungenxa yalesi sizathu ukuthi sikhuluma "ngoLwesihlanu Omnyama" noma uLwesihlanu Olumnyama.
Izibalo zangoLwesihlanu Olumnyama: Izinsuku zokumaka umcimbi
Usuku lwe-Black Friday luyaguquguquka, unyaka ngamunye lwenzeka ngosuku olulandela i-Thanksgiving, ngakho-ke kulandela uLwesine wesine kaNovemba.
Nazi izinsuku ezimaka Black Friday:
- IBlack Friday ihlelelwe lezi zinsuku ezilandelayo: NgoLwesihlanu, Novemba 25, 2022. NgoLwesihlanu, Novemba 24, 2023. NgoLwesihlanu, Novemba 29, 2024.
- Ukwethulwa kweBlack Friday kwenzeka ngoLwesihlanu Novemba 25 futhi uphela ngoMsombuluko zingama-28, okungukuthi izinsuku ezi-4 zamaphromoshini nokwehliswa.
- I-Black Friday iphela ngoLwesihlanu kusihlwa, Novemba 25, 2022, lapho izitolo zivala, okungukuthi phakathi kuka-18 p.m. no-20 p.m. ngokwesilinganiso.
- Le I-Cyber Monday izobanjwa ngoMsombuluko olandelayo ngolwesihlanu olumnyama.
- e iminyaka ye-1800, igama elithi "Black Friday" lalisetshenziswa kubhekiselwa ezinhlekeleleni zezimakethe zamasheya.
- Kuphelango-2001 ukuthi iBlack Friday yaqashelwa ngokusemthethweni njengosuku olumatasa kakhulu lonyaka lokuthenga.
Izibalo ezibalulekile zika-Black Friday 2022 emhlabeni jikelele
Ngo-2021, i- Ukuthengiswa kwe-inthanethi kwe-US Black Friday kufinyelele ku-$8,9 billion, yehle ngo-1,3% kusukela ku-$9 billion eyasetshenziswa ngo-2020. Amabhizinisi alinganiselwa ukuthi enze imali eyizigidi eziyizinkulungwane ezingu-30-40 ngenzuzo ngo-Black Friday 2021.
Ngokusho kwabahlaziyi, lokhu kwehla kuchazwa yi- imiphumela eqhubekayo yobhubhane, okuhlanganisa ukuphazamiseka kwe-supply chain, kanye neminikelo yangaphambilini ye-inthanethi ethola umfutho.
Abanye abathengisi abaku-inthanethi, nokho, bathole ukukhuthazwa. I Abathengisi bakwaShopify babone ukuthengiswa kwe- $ 2,9 billion emhlabeni jikelele ngo-Black Friday, inyuke ngo-21% uma kuqhathaniswa no-2020.
Ngempela, i-Black Friday ngokungangabazeki iyintaba yezitolo zabathengi basesitolo kanye nabaku-inthanethi. Bheka amaqiniso nezibalo zakamuva ze-Black Friday kusukela eminyakeni embalwa edlule emhlabeni jikelele.
- Izinkampani zenze a inzuzo yezigidigidi ezingama-30 kuye kwezingama-40 ngo-Black Friday 2021.
- Eduze I-13% yakho konke ukuthengisa okudayisa e-United States kwenzeka phakathi Black Friday kanye Christmas.
- Kube khona 155 million abathengi e-United States ngo-Black Friday 2021.
- US $ 100 billion : Ukuthengiswa kwe-e-commerce yase-US ngoNovemba 2020
- Ukuthengwa kwe-inthanethi kwe-US ngo-2020 kuye kwadingeka inyuke ngo-32,2% uma kuqhathaniswa nowezi-2019.
- Ama-37% okuthengiswa kwedijithali kwe-Cyber Monday zenziwe kumadivayisi eselula.
- Ama-Smartphones asesetshenziswa kakhulu ukuthengisa ku-inthanethi, inyuke ngo-25,3% yaya ku-$3,6 billion.
- U-70% wokuthengisa owenziwe kwa-Shopify phakathi noLwesihlanu Olumnyama zenziwa ngama-smartphone.
- I-Black Friday 2021 yabona Abantu baseMelika abayizigidi ezingama-88 ukuthenga ku-inthanethi.
- Ukonga okumaphakathi kwezipesheli ze-Black Friday bekukhona 24%.
- Eduze I-43% yokuthengiswa kwe-Black Friday zenziwa kumaselula.
- Iminyaka eyinkulungwane ibe ngabathengi/abasebenzisa imali enkulu.
- Isimo U-29% wabesifazane ihloselwe ukuthenga ngo-Black Friday 2021.
- I-Amazon yenza u-17,7% kukho konke ukuthengiswa kweBlack Friday.
- Isilinganiso sabantu abadala esichithiwe Amadola ka-430 ngesikhathi somcimbi wokuhweba.
- Abantu baseMelika abayizigidi ezingama-66,5 ithengwe esitolo ngo-Black Friday 2021.
- Abathengi baseMelika banayo isebenzise u-$8,9 billion ku-inthanethi ngo-Black Friday 2021.
- Ngo-2021, ukuthengiswa kwezitolo eziku-inthanethi zeBlack Friday eBrazil kukhiqize cishe 4,2 billion wangempela waseBrazil, ukwanda okungamaphesenti amahlanu uma kuqhathaniswa nesikhathi esifanayo ngonyaka odlule.
- Ngo-2021, iqembu elikhulu kunawo wonke labaphendulile e-Italy lahlela ukwenza kanjalo sebenzisa phakathi kwama-euro angama-251 no-500 phakathi noLwesihlanu Olumnyama (30%). Ukwengeza, u-22% wabaphenduli e-Italy uthe bahlele ukusebenzisa imali ephakathi kuka-151 no-250 wama-euro.
- Ocwaningweni olwenziwe yisayithi intengo mayelana nokuziphatha kokuthenga kwabathengi baseDashi phakathi noLwesihlanu Olumnyama ngo-2021, cishe U-4,5% wabaphendulile uthe bazothenga ngesikhathi somcimbi ngoba bakholelwa ukuthi abathengisi banikeza inani elihle lemali.
- Eduze U-20% wabathengi baseDutch uthe ngeke bathenge ngo-Black Friday ngoba bacabanga ukuthi abathengisi banyusa intengo yemikhiqizo ngaphambi komcimbi.
Izibalo ezibalulekile zeBlack Friday eFrance
E-France, ukuthengiswa kwe-Black Friday 2021 kukhuphuke ngo-40% uma kuqhathaniswa nesilinganiso kusukela ngoNovemba 1 kuya ku-7, 2020. Ngo-2020, inani eliphakeme lokuthengisa lafinyelela ku-+51%. Uma kuqhathaniswa no-2020, ukwanda kokuthengiswa kwe-inthanethi kube okuphawulekayo, kwafinyelela cishe ku-160% uma kuqhathaniswa nasekuqaleni kukaNovemba. Izigaba eziphezulu zifaka izinto zikagesi ezithengwayo (+185%), izingubo zokugqoka (+179%) nobucwebe/izinto zokunethezeka/izingubo zamehlo (+174%).
- Ngokuya ngedatha I-Criteo, I-Black Friday 2020 ikhiqize i-spike in + 127% yokuthengisa uma kuqhathaniswa nesilinganiso sika-Okthoba.
- 3 imikhakha ikakhulukazi enza kahle phakathi noLwesihlanu Olumnyama eFrance: ezobuchwepheshe, imfashini, ubuhle.
- I-46% yabathengi uhlose ukuzuza ukuthenga kubathengisi abancane be-inthanethi.
- EFrance, iBlack Friday 2020 iholele ekuthengisweni okuphezulu okungu-+127%.
- Eduze I-60% yesiFulentshi hlela ukuthenga okukodwa noma ngaphezulu kusizinda sokuthengisa se-inthanethi se-Amazon.
- U-62% wabantu base-France bathenga njalo ngonyaka ngo-Black Friday.
- U-30% wabantu abaneminyaka ephakathi kuka-25 no-34 uhlele sebenzisa ama-euro angama-201 nangaphezulu.
- Ngokweyodwa ukuvota kuka-Okthoba 2019, ngaphezu kwama-54% amadoda kanye nama-52% abesifazane bacabange ukuthi ngokuyinhloko bekungenye i-gimmick yokumaketha ukuze basebenzise imali ethe xaxa.
- I-67% yabesifazane baseFrance bathi bazothenga into ngo-Black Friday uma intengo iyinhle ngokwanele, uma kuqhathaniswa no-66% wamadoda.
- Abantu abaneminyaka yobudala phakathi kweminyaka engama-35 nengama-44 ubudala yiwona okungenzeka kakhulu ukuthi athenge into ngesikhathi sokuthengisa.
- I-33% yabathengi bakholelwa ukuthi i-COVID-19 iyishintshe unomphela imikhuba yabathengi.
- Izinga lokungeza ngu-18,42% kuselula, kanye no-13,31% kudeskithophu.
- EFrance, ngesikhathi bevalelwe, cishe oyedwa kwabathathu abantu baseFrance (3%) uthenge into yemfashini esizeni se-e-commerce ngokusho kombiko. Isifundo saseKantar.
Izibalo zabathengi phakathi noLwesihlanu Olumnyama
Kuyathakazelisa ukuthi i-Cyber Monday inamandla kuno-Black Friday e-US, ngokuthengiswa okuphelele kwama-dollar ayizigidi eziyizinkulungwane ezingu-10,8 vs. $ 9 billion we-Black Friday ngokwezibalo ze-Adobe. Kubonakala sengathi inani elibalulekile labathengi lilinde kuze kube usuku lokugcina ukuze basebenzise amanani angcono kakhulu.
- Ukulahlwa kwenqola yokuthenga ngo-Black Friday 2021 kwaba 76,63%.
- Iziteshi zomphakathi zinenani eliphezulu lokulahlwa (89,3%), lilandelwa i-imeyili (80,6%), bukhoma (78,9%) nosesho (75,3%). ucwaningo (75,3%).
- 62% wabathengi cabanga ukuthi i-Black Friday iwumkhonyovu.
- 88% wabathengi qhathanisa izaphulelo ngaphambi kokuthenga umkhiqizo ngo-Black Friday.
- 36% wabathengi of Black Friday search for deals on Google.
- ULwesihlanu Olumnyama 2015, US$1.656 million zisetshenziswe ku-inthanethi.
Ukusetshenziswa kwemali kwabathengi base-US
ngokusho I-SaleCycle, lo Abathengi baseMelika basebenzise ama-dollar ayizigidi eziyizinkulungwane ezingama-8,9 ku-inthanethi ngo-Black Friday 2021, ephansi kunesilinganiso esisetshenziswe ngo-2020, esidlula wonke amarekhodi adlule, safinyelela ku-$9 billion, uma kuqhathaniswa namaRandi ayizigidi eziyizinkulungwane ezingu-7,4 ngo-2019 kanye nama-dollar ayizigidi eziyizinkulungwane ezingu-6,2 ngo-2018.
Abantu bancamela ukuthenga ngedijithali, ngakho-ke akumangazi ukuthi benza kanjalo ngosuku lapho ukuthenga esitolo esibonakalayo kufana nokuthenga esihogweni. Ngaso leso sikhathi, izitolo ze-e-commerce kanye ne-eShops zihlomisa abathengisi 'Amasu we-Black Friday ukuze bathole ukudonsa okwengeziwe.
| ngonyaka | Chitha umthengi ngamunye | Izindleko eziphelele (ngezigidigidi zamadola) | Ukukhuphuka kwamaphesenti |
| 2002 | N / A | $416.40 | 2.1% |
| 2003 | N / A | $437.60 | 5.1% |
| 2004 | N / A | $467.20 | 6.8% |
| 2005 | $734.69 | $496.00 | 6.2% |
| 2006 | $750.70 | $512.10 | 3.2% |
| 2007 | $755.13 | $526.00 | 2.7% |
| 2008 | $694.19 | $501.50 | -4.7% |
| 2009 | $681.83 | $502.67 | 0.2% |
| 2010 | $718.98 | $528.77 | 5.2% |
| 2011 | $740.57 | $553.26 | 4.6% |
| 2012 | $752.24 | $567.65 | 2.6% |
| 2013 | $767.24 | $583.52 | 2.8% |
| 2014 | $802.45 | $611.52 | 4.8% |
| 2015 | $805.65 | $628.17 | 2.7% |
| 2016 | $935.58 | $646.72 | 3.0% |
| 2017 | $967.13 | $679.24 | 5.0% |
| 2018 | $1,007.24 | $691.48 | 1.8% |
| 2019 | $1,047.83 | $718.64 | 3.9% |
| 2020 | $997.79 | $777.35 | 8.2% |
| 2021 | N / A | $886.7 | 14.1% |
Imikhiqizo ethengiswa kakhulu phakathi noLwesihlanu Olumnyama
Uyazi ukuthi yimiphi imikhiqizo ethengiswe kakhulu phakathi no-Black Friday 2022? Ukuze siphendule lo mbuzo, sithembele ezibalweni zemikhiqizo emikhulu efana ne-Amazon, Fnac, njll. ukuze sithole uhlu lwemikhiqizo 'ethengiswa kakhulu' ethengiswa kakhulu phakathi no-Black Friday 2021.
Emgqeni wokubukwa kwabathengi be-inthanethi baseFrance, imikhiqizo eminingi yobuchwepheshe obuphezulu. Ngokuhamba phambili, i Ama-apula athengisa kakhulu ukuthatha izindawo ezine ezingeni.
Ama-consoles nawo enza kahle, njengoba sithola endaweni yesibili neyesithathu emsamo l 'ayitholakali i-PS5 kanye neNintendo Switch ethandwa kakhulu. Amathelevishini nama-smartphone athatha izindawo ezisele. Akumangalisi ukuthi le mikhiqizo ebiza kakhulu ibukwa ikakhulukazi umcimbi omkhulu wokukhangisa wonyaka.
- I-Apple AirPods Pro
- I-PS5 yakwaSony
- I-Nintendo Switch
- I-LG OLED55C15LA TV
- I-iPhone 12 ye-Apple
- I-Apple's 2 AirPods 2019
- Isicoci se-vacuum irobhothi i-Roborock S7
- I-iPhone 11 ye-Apple
- I-Google Pixel 4a
- I-Xiaomi Redmi Note 10 Pro
NgoLwesihlanu Olumnyama olulandelayo, kanye nangoMsombuluko we-Cyber , umkhiqizo oyingqayizivele oyi-smartphone yinto engunombolo 1 okufanele ibe yisihloko sokuncishiswa ngalesi sikhathi.
Ama-consoles asezingeni eliphezulu asohlwini lwezinto zika-elekthronikhi ezihamba phambili zenkathi yangoMsombuluko Omnyama/I-Cyber Cyber , kanye nayo yonke imidlalo ezinikele nezisetshenziswa.
Amakhamera okuqapha, asebaluleke kakhulu kuzo zonke izinto zangaphakathi, nawo awumkhuba okufanele ulandelwe.
Edume kakhulu Black Friday 2018 Izigaba
- Omakhalekhukhwini
- Ama-consoles wegeyimu
- nemisakazo
- Umsindo we-Casque
- AmaLaptops
- Ama-sneakers nezicathulo ezingavamile
- amaphilisi
- Izicathulo ezigijimayo
- SLR & amakhamera mirrorless
- Izikrini
- Amakhadi ezithombe (PCI Express)
- Imidlalo ye-PS4
- izipikha eziphathwayo
- vacuum cleaners
Imikhiqizo efunwa kakhulu eFrance
Ngo-2021, ukuhlaziywa kwegama elingukhiye kwagxila emikhiqizweni eseshwe kakhulu ye-Black Friday e-France, eyenzeka ngoNovemba 26. Ngokwemiphumela, ama-game consoles abengumkhiqizo othandwa kakhulu ngabathengi baseFrance, ezinqwabelanisa izicelo ezingaba ngu-140. Alandelwa yizingcingo nezinto ezisetshenziswayo, nokuseshwa okungu-000 no-100 ngokulandelana.
| Console | 140 |
| ifoni | 100 |
| Izinto zikagesi | 55 |
| Amakha | 32 |
| Amakhompyutha | 31 |
| Izembatho | 29 |
| izicathulo | 25 |
| TV | 22 |
| amathoyizi | 21 |
| smartphone | 19 |
Imikhiqizo efunwa kakhulu
Umkhiqizo oseshwe kakhulu emhlabeni wonke weBlack Friday November 2021 kwaba I-Nintendo Switch, enosesho oluyizigidi ezingu-1,22 phakathi nesikhathi esilinganisiwe. I-Nintendo Switch iyikhonsoli yegeyimu yevidiyo eyakhiwe i-Nintendo eyakhishwa ngo-2017. Umkhiqizo owaseshwa kakhulu kwaba I-Apple Airpod, ikleliswe endaweni yesibili ngosesho olungaphezu kwezinkulungwane ezingama-550 phakathi nenyanga.
| Nintendo switch | 1.220 |
| ama-airpods | 550 |
| i-apple watch | 550 |
| dyson | 450 |
| ps5 | 368 |
| iphone | 368 |
| ipad | 368 |
| ama-airpods pro | 368 |
| ps4 | 201 |
| iphone 12 | 135 |
Amathrendi Namathuba
Nawa amathrendi namathuba aphezulu ongawabuka ngo-Black Friday 2022. Manje isikhathi esihle kakhulu sokuguqula imibono yakho yokumaketha ye-Black Friday ibe isu eligcwele.
- Izinsuku zedili ziya ngokuya zibaluleka emhlabeni jikelele; I-Black Friday manje iholide elidume kakhulu eFrance, eJalimane nase-UK.
- Cishe ingxenye yesithathu yabathengi ithi bazoqala ukuthenga ngoKhisimusi ekuqaleni konyaka odlule.
- U-40% wabathengi uzamile izinhlobo ezintsha ngesikhathi sodlame lwe-COVID-19.
- Okuhlangenwe nakho okukhethekile kwe-omnichannel kubalulekile empumelelweni njengoba abathengi befuna okuhlangenwe nakho okulula, noma ngabe bakuphi.
- Ukuthengiswa kwezitolo eziku-inthanethi kukhule ngo-93% ngo-2020, futhi i-e-commerce yakhula ngokushesha okuphindwe kathathu kunokuthengiswa okuphelele ngesikhathi esifanayo. Abathengisi abaku-inthanethi banethuba lokukhula elikhulu nakakhulu kulo nyaka.
- NgoNovemba, futhi ikakhulukazi i-Black Friday kanye ne-Cyber Weekend, ingashayela kufikela ku-50% wokuthengiswa komkhiqizo unyaka wonke.
- Emavikini ambalwa ngaphambi kwesikhathi sangempela, imibuzo yosesho ibonisa ukuthi abathengi bazwakalisa ilukuluku lokwazi mayelana nesikhathi sokuthenga sangoLwesihlanu Olumnyama, ikakhulukazi uma kufikwa ekutheni senzeka nini nokuthi izaphulelo ziqala nini.
- Sekukonke, lesi yisikhathi esinzima sokusesha lapho abathengi bengakaboshelwa emikhiqizweni ethile noma kumabhrendi athile, futhi bafuna ukubuyekezwa ngenkuthalo.
- Intshisekelo yocwaningo ekucacisweni komkhiqizo wezobuchwepheshe ikhuphuka ngo-26%.
Ukufunda >> Imidlalo engu-17 ehamba phambili ye-Apple Watch ongayizama ngo-2023
Ingabe i-Black Friday ikufanele?
AmaFulentshi akubona abalandeli beBlack Friday. Ngokocwaningo olwenziwe yinhlangano yabathengi baseFrance UFC-Que Choisir, Bangu-11% kuphela abacabanga ukuthi bangathatha ithuba lokuthenga. Ama-89% asele acishe aqiniseke ukuthi ngeke abe yingxenye yomaskandi. Isizathu esiyinhloko ukuthi amaFulentshi awakholelwa ukuthi amanani entengo yemikhiqizo edayiswayo ayathakazelisa ngempela. Baqinisile: ngokwesilinganiso, izintengo zemikhiqizo edayiswayo azikho ngaphansi kunamanani avamile.
Nokho, ezinye izinhlobo zinikeza izaphulelo ezikhangayo phakathi noLwesihlanu Olumnyama. Uma ufuna isipho sikaKhisimusi noma ingubo yemikhosi, kungase kudingeke uthenge phakathi nalesi sikhathi. Imihlobiso yetafula nezinto zokubhala nakho kuvame ukudayiswa ngo-Black Friday.
Zitholele: E-commerce: Izindawo ezihamba phambili zokuthenga ku-inthanethi eTunisia & I-Cdiscount: sisebenza kanjani isiqhwaga sase-French e-commerce?
Uma unquma ukubamba iqhaza ekuthengisweni kwe-Black Friday, kubalulekile ukwenza ucwaningo lwakho ngaphambi kokuthenga kwakho. Qhathanisa izintengo zemikhiqizo ezitolo ezahlukene futhi ungangabazi ukusebenzisa amathuluzi aku-inthanethi akuvumela ukuthi uqhathanise amanani. Okokugcina, ungakhohlwa ukuhlola izimo zokubuyisela umkhiqizo ngaphambi kokuwuthenga: ezinye izinto zokuthengisa azikwazi ukushintshwa noma ukubuyiselwa imali.
