🎶 2022-04-22 18:05:15 - Paris/France.
Ngaphambi kokuba uqalise ukudlala ingoma entsha, cinga ukuba mangaphi amaxesha onokuyiphulaphula. Yikholwa okanye cha, esi sigqibo sinokuba nefuthe elincinci kodwa langempela kwinguqu yemozulu - kunye nomculi.
Okumangalisayo kukuba, ukukhuphela le ngoma kusebenzisa umlinganiselo ofanayo wamandla njengoko usasaza. Kodwa wakuba ukhuphele ingoma, isixa seegesi zegreenhouse ezikhutshiweyo zingaphantsi kakhulu kumdlalo ngamnye owongezelelweyo kunokuba uqhubeka nokuwusasaza usuka efini.
Ukukhutshwa kwegesi yegreenhouse yomculo kwi Ukusasaza zivela kwimithombo emibini: umphulaphuli kunye nobizwa ngokuba yi-DSP (ifutshane kwi "Digital Service Provider": Spotify, Apple, Amazon, njl.).
Kwisixhobo somphulaphuli, i Ukusasaza isebenzisa ubomi bebhetri kabini kunokudlala ingoma ekhutshelweyo. Kwicala le-DSP, i Ukusasaza yengoma ivula iiseva apho iingoma zihlala kwilifu. Ezi seva zifuna amandla, iinkqubo ezinkulu zokupholisa, uqhagamshelo lwe-intanethi, izakhiwo kunye nomhlaba. Ingxelo kaSpotify ka-2020 yoZinzo icacisa ukuba le misebenzi ivelisa ngaphezulu kwe-70 yeetoni ngonyaka we-CO000 - i-carbon dioxide, eyona gesi ixhaphakileyo kwi-greenhouse. Ingxelo iphawula ukuba "umthombo wesibini omkhulu wokukhutshwa sisigaba sokusetyenziswa", oku kuthetha ukuba wena, mphulaphuli, "wenza i-2% yokukhutshwa kwethu". Oku kumele malunga neetoni ezingama-42 ezongezelelweyo zeCO70.
Nangona kunjalo, iinkqubo zabaphulaphuli zivela ikakhulu kubasasazi, hayi abakhupheli. Ukuba zonke iingoma zikhutshelwe endaweni yokusasazwa, kuya kubakho ukunciphisa i-80% kwi-CO2 ekhutshwayo emva kokuphulaphula okokuqala. Ngamanye amazwi, phantse yonke imisebenzi esebenza ngamandla ekhabhoni iya kuthotywa emva kokukhutshelwa kokuqala (malunga neetoni ezingama-70 zisusiwe). Ukongeza, ukumamela iingoma ezikhutshelweyo kusebenzisa isiqingatha sobomi bebhetri ngokuzisasaza (iitoni ezongezelelweyo ezingama-000 zisusiwe). Ubalo apha alugqibelelanga njengoko lungena akhawunti yemiboniso yeseva eyayanyaniswa nokukhutshelwa ngokwahlukileyo kwimisinga, kodwa ingqikelelo esisiseko imile.
Makhe sithathe umzekelo: “Bang! liqela lam i-AJR, inemijelo engaphezu kwezigidi ezingama-265 kwiSpotify. Ukuba yonke imidlalo ibidlalwa ukusuka efini, “Bang!” ngebevelise ubuncinane iitoni ezi-3 ⅓ zeegesi zegreenhouse. Kuyafana nokuqhuba imoto ukusuka eNew York ukuya e-LA kathathu. Ukuba zonke iziqwenga bezikhutshelwa, "Bang!" ngebenze ngaphantsi kwe ⅔ yetoni.
Ngoko ke kucacile ukuba ukukhuphela ingoma kungcono ukunciphisa ukukhutshwa. Kodwa ukuba ukukhuphela ayisiyiyo inketho (njengakwinqanaba lasimahla likaSpotify), zisoloko zikho iindlela zokunceda. Ngokutsho kweqela labaphandi, ukuba umntu uza kuphulaphula icwecwe ngaphezu kwezihlandlo ezingama-27, ukuthenga iCD kuyingozi ngakumbi kwimeko-bume. Oku kucinga ukuba abantu basenazo iiCD player kwaye akunyanzelekanga ukuba baye kwiRadio Shack ukuze bazithengele.
Ewe umjelo omnye awuzukwenza mahluko ubalulekileyo kokusingqongileyo, kodwa phakathi kweSpotify, iApple kunye neAmazon kukho ababhalisile abayisigidi, ke kuyawenza umahluko ukuba sonke siyakhuphela ngakumbi kwaye sincinci. Ukusasaza. Kwaye ngelixa sisekuyo, kutheni sonke singazami ukukholisa ii-DSPs ukuba zitshintshele kwizinto ezihlaziyiweyo ukunika amandla ilifu?
Ukukhuphela kwakhona kunceda igcisa. Oku kuthumela umqondiso kwi-algorithm kaSpotify yokuba abalandeli bayayithanda ingoma. Ukuba abantu aboneleyo bakhuphela ingoma ethile, inokunceda ukuba ingoma ibonakale kuluhlu lokudlalayo olufana neeHits eziphezulu zanamhlanje. Kwaye ezo zintlu zokudlala zezona ziqhuba imidlalo eyongezelelweyo (kunye nokukhutshelwa) kwinkonzo.
Ke, olu suku loMhlaba, rekhoda kwangaphambili kwaye ukhuphele ingoma yethu entsha (iyeza kungekudala) ukusinceda et iplanethi. Ewe, yonke loo ngoma yayiyindlela ende kwaye ehlekisayo enzulu yokuthengisa ingoma yethu entsha. U-Elon Musk wenza iimoto zombane zinomtsalane. Ndikwenze waziva kakubi ngokungakhupheli ingoma yethu entsha… nokuba yintoni esebenzayo!
U-Adam Met ungumdlali we-bassist we-multi-platinum band AJR, i-PhD kumalungelo oluntu kunye nokuzinza, kunye nomlawuli olawulayo wePlanethi ehlaziyiweyo.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🧐