😍 2022-09-01 07:54:16 - Paris/France.
INetflix ibhiyozele iminyaka yayo engama-25 ngevidiyo egcwele i-nostalgia. Nangona kunjalo, abasebenzisi abaninzi bathathe ithuba levidiyo ekuthethwa ngayo ukugxeka kabukhali inkampani.
Kule veki, iNetflix ibhiyozela amakhandlela angama-25. Inkampani yasungulwa ngo-1997 njengenkonzo yokurenta iDVD ngeposi.. Kunyaka kamva, inkampani yaseLos Gatos yarhoxisa umkhusane kwiwebhusayithi yayo, kwaloo nto ngo-2007 yabonisa ukuqala kwenkonzo yokuthumela imiyalezo ngoku. Ukusasaza Ividiyo yeNetflix.
Abasebenzisi abakhulu beqonga mhlawumbi bayayazi imbali yeNetflix. Akunjalo iGeneration Z, yona into nje yokuthetha ngeDVD sele ivakala ngokupheleleyo ngaphambi konogumbe.
Mhlawumbi ukwenza elabo ibali laziwe kumakhulu eminyaka aselula kakhulu INetflix ithathe ithuba leminyaka yayo engama-25 ukuphehlelela ividiyo apho ijonga imvelaphi yayo kwaye kukho ukuhlamba okumnandi kwe-nostalgia, i-nostalgia efanayo eye yanyusa ukuthengiswa kwe-vinyl kwiminyaka yakutshanje kwaye yavuselela imfashini ye-90s.
Ngaphambi kokuqandusela kwi-1997, abasunguli beNetflix ngaphakathi babiza isidalwa sabo (esi-embryonic) "Kibble."» (Ndicingela izilwanyana zasekhaya ngesiNgesi). Kodwa siyintoni isizathu esibangela eli gama likhethekileyo?
"Ekuqaleni, besinexhala lokuphuhlisa inkonzo ebonakala ngathi 'ipholile', kodwa kungekho mntu ufuna ukuyisebenzisa"Umsunguli weNetflix uMarc Randolph wachaza ngodliwano-ndlebe. “Kungoko ndiye ndakhetha igama elithi 'Kibble' ukuze sihlale sikhumbula intetho yakudala esusela kwixesha lentengiso yentengiso: 'Akunamsebenzi ukuba iphulo lokutya inja lilunge kangakanani na ukuba izilwanyana zasekhaya azikutyi ukutya.' »utshilo uRandolph.
INetflix yaqala njengenkonzo yokurenta iDVD ngeimeyile.
Nangona uRandolph wayesoyika, inyaniso ikukuba INetflix igqibe ekubeni ibe yintlupheko. Ngosuku lokuqala, inkampani yafumana iiodolo ezili-150 ngaxeshanyeebangele ukuthotywa okumangalisayo kumncedisi wabo.
Imuvi yokuqala yeDVD ethunyelwe yiNetflix yaba IBitelchusumdlalo ohlekisayo owoyikisayo owakhokelwa nguTim Burton ngo-1988 kunye noMichael Keaton kunye noWinona Ryder (okwangoku uyinxalenye yabalingisi bolona thotho ludumileyo kwiqonga levidiyo kwi. Ukusasaza : izinto ezingaqhelekanga).
Nangona kungekho ngqiqweni kwaphela namhlanje ukuhlawula ukurenta iiDVD, eUnited States, le nkonzo ibifumaneka ngenene de kwasekupheleni konyaka ophelileyo nge-$7,99 ngenyanga.
Ividiyo apho iNetflix yayifuna ukubhiyozela isikhumbuzo sayo seminyaka engama-25, ebone ukukhanya kwemini kwi-Twitter nakwamanye amaqonga angama-2.0, yaboniswa eluntwini kunye nesi sivakalisi silandelayo: “Namhlanje sisikhumbuzo seminyaka engama-25 yeNetflix kwaye sifuna ukubulela abantu abasizise ukuza kuthi ga ngoku: abalandeli bethu! »
Nangona kunjalo, isilogeni esibonakala singenabungozi apho iNetflix yayifuna ukuhamba nevidiyo yayo, apho inkampani iphonononga iingoma ezinje. ubusela bemali, umdlalo weskwidi, izinto ezingaqhelekanga nokuba queen ukubhejakhange yehle kakuhle kubalandeli abathile Bathatha ithuba lemeko ukuphosa izinto ezimbalwa ebusweni benkonzo yevidiyo edumileyo Ukusasaza.
“Ukuba ufuna ukubulela abalandeli, kufuneka uyeke ukurhoxisa imiboniso emva kwesizini yokuqala kuba bengenabo abaphulaphuli. izinto ezingaqhelekanga«uthi, umzekelo, umsebenzisi we-Twitter.
Ukuba ufuna ukubulela abalandeli, mhlawumbi kufuneka uyeke ukurhoxisa imiboniso emva kwesizini enye ngenxa yokuba bengawenzi amanani ezinto ezingaqhelekanga, ngakumbi xa kukho ipateni kuhlobo lwemiboniso osoloko uyirhoxisa kuba nzima ukuyihoya.
– ngujorgie (@Rui_JorgePT) ngo-Agasti 29, 2022
“Abalandeli awuphenduli kubo. Abalandeli animameli. I-Netflix iphawule isiganeko esibalulekileyo kwaye yaguqula indlela umxholo we-audiovisual osetyenziswe ngayo. Kulihlazo ukuba ulandele iqhinga elibi nelibi kule minyaka yakutsha nje", omnye umsebenzisi we-Twitter ugxeka inkampani.
"Ukuvuyisana? Uneqonga apho inxalenye elungileyo yomnikelo yenziwe ngothotho olucinyiweyo nolungagqitywanga. Yintoni ekhoyo yokubhiyozela? Ukungabikho komgangatho kunye nokungabikho kokuzibophezela kubabhalisi?ubuza omnye umsebenzisi.
Ukubhiyozela? uneqonga apho inxalenye enkulu yekhathalogu irhoxisiwe kunye nothotho olungagqitywanga, ukuba ubhiyozele ntoni? ukuhla komgangatho, ukungabikho kokuzinikela kubabhalisi?
— ⛥ 𝕹ay🩸| 𝕱kuqala 𝕶ill 🧛♀️🗡️ (@thelittlenai) Agasti 29, 2022
Abasebenzisi be-Twitter bathathe ithuba levidiyo ukuphawula isikhumbuzo seminyaka engama-25 yeNetflix ukuya egxeka kabukhali ukunyuka kwamaxabiso enkampani.
Nantso into malunga neNetflix, awusoze wazi ngokuqinisekileyo ukuba yintoni ezayo.
Ukunyuka kwexabiso. Eli linyathelo elilandelayo.
- Donzell Carter (@zellcarter) Agasti 29, 2022
Ukugxekwa kakhulu iNetflix ejongene nayo kwiiyure zamva nje kukubonakalisa iingxaki inkampani ehamba nayo kumaxesha amva nje. Iqonga lenziwe ngo-2022 linababhalisi abaphantse babe zizigidi ezingama-222 kwicala layo. Kwaye kwiinyanga ezintandathu kamva, i-1,2 yezigidi zaba babhalisi abazizigidi ezingama-222 babalekile kwiNetflix (eva umoya weDisney + entanyeni yakhe).
Mhlawumbi iNetflix iya kwenza kakuhle ukukhumbula iintsuku ezazibizwa ngokuba yi "Kibble" singasathethi ke ukuba akwanelanga ukuba inja itye ukutya kodwa nokuqinisekisa ukuba ukutya kunencasa engcono kunokhuphiswano.
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SOURCE: Uphonononga Iindaba
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