🍿 2022-07-21 03:30:17 - Paris/France.
Ukuba iNetflix ilahlekelwe ngababhalisi abamalunga nesigidi kwikota enye ziindaba ezimnandi kwinkampani, into ebingenakucingelwa kudala. Kwelinye icala, ezi datha zivela kwiiakhawunti zekota yesibini ka-2022 zaba sisiqabu kwiqonga yosasazoimoto igqithile kulindelo lweemarike kunye nenkampani ngokwayo.
Le datha ikhokelele ukuba izabelo zeNetflix zibuyele ngamandla kwiWall Street. Ukwanda okukwacinga ukuba a inkxaso yamanyathelo abhengezwe ukuzama ukumisa ukopha kwababhalisinjengokusungula inkonzo exhaswa ngexabiso eliphantsi okanye ukulwa neeakhawunti ekwabelwana ngazo. Kwaye, koku, kongezwa isigqibo senkampani sokumodareyitha iindleko zayo kwiziqulatho zayo.
Ngqo, izihloko zeqonga yosasazo inyuke nge-7,36% kwiseshoni yangoLwesithathu emva kokubonisa iziphumo zayo zemali kwikota yesibini, kwi-216,46 euro. Uphuhliso oluhluke kakhulu kwizinto abazifumanayo ngo-Epreli 20, xa behla ngaphezu kwe-35% emva kokubika ukulahlekelwa kwabo kokuqala komthengi kwiminyaka elishumi.
Izinto ezingaziwayo isiphumo
"Kubonakala kunzima, ngandlela-thile, ukulahlekelwa yisigidi - ababhalisile - kwaye bayibize yimpumelelo," wavuma. Reed Hastings, i-CEO yeNetflix, ngexesha lentlanganiso nabahlalutyi. Nangona kunjalo, akazange alufihle uchulumanco lwakhe ngokukwazi ukuveza iziphumo “ezimbi kakhulu” kunokuba bekulindelwe.
Netflix ulahlekelwe ngababhalisi be-970,00 phakathi kuka-Epreli noJuni, xa kuthelekiswa nezigidi ezibini awayezicwangcise ekuqaleni. Le yikota yesibini ilandelelana apho ibhale ibhalansi engalunganga yabathengi. Kodwa iya kuba yeyokugqibela, njengoko enethemba lokufumana ababhalisile abasisigidi kwisithathu.
[Netflix pierde casi isigidi seesuarios kwi-el segundo quarter del año, la mitad de lo esperado]
UHastings ubalule ezi ziphumo kuphuculo kwizinto ezininzi ezifana nenkonzo eyinikezelayo, amanyathelo okuthengisa okanye ukuthengisa, osele uvelisa isiqhamo. Noko ke, wakuvuma oko Ukuba bekufuneka ndichaze olu phuhliso lulungileyo luya kuba yinto enye, iya kuba 'Zizinto ezingaqhelekanga'.
UTim Nollen, umhlalutyi waseMacquarie, uyavuma ukuba ezi ziphumo "ziluncedo oluncinci" kwinkampani. Nangona kunjalo, kwingxelo ethathwe ngu Ukhangela uAlfaUNollen ubonisa ukuba INetflix "isenendlela ende yokutshintsha amanani ayo" kwaye ngeli xesha akukacaci ukuba ingaba yintoni isiphumo sokudodobala koqoqosho okunokwenzeka.
Umboniso ovela kwixesha le-4 lochungechunge lweNetflix "Izinto ezingaqhelekanga".
Ngokubhekiselele koku, uTed Sarandos, i-CEO yeNetflix kunye negosa eliyintloko lomxholo, uzikhusele kubahlalutyi ukuba Ngamaxesha oqoqosho anzima, abathengi babona 'ixabiso elikhulu' kwiNetflix.
USpencer Wang, usekela mongameli wenkampani, wongeze ukuba kwiingxaki ezidlulileyo iinkonzo zokuzonwabisa ekhaya ibonise indlela yokuziphatha "yokunyamezela ngokufanelekileyo". kwimeko apho abemi bashiya amakhaya abo ngaphantsi. Nangona kunjalo, uvumile ukuba bajonge uphuhliso lwezoqoqosho ngokusondeleyo kuba "konke ukudodobala koqoqosho kunye nomjikelo wahlukile".
Indlela entsha
Ukuba kwiminyaka embalwa edlulileyo inkampani yajika izinto ngokuzibophelela kwimveliso yokuqala, ngoku iNetflix iyaqala ikhosi entsha ephawulwe ngenkcitho ephakathi komxholo kunye nothotho lwamanyathelo ajolise ekuphumezeni ngcono ukwenza imali ngenkonzo yayo.
Ngokukodwa, igxininisa i sungula uluhlu lwamaxabiso ngexabiso eliphantsi kutshintshiselwano lomsebenzisi ovumayo ukubona iintengiso. Inkampani ikhethe iMicrosoft njengeqabane lale projekthi kwaye iqhubele phambili ukuba iya kusungulwa ekuqaleni kuka-2023 kumazwe apho kukho intengiso eqolileyo ngakumbi kwaye apho baqiniseke ngakumbi ukuba bayakwazi ukwenza imali ngentengiso yabo.
[INetflix ifumana usetyenziso lweMicrosoft oluza kunceda ekufumaneni uncedo olungakumbi]
Umnikelo othe, ukongeza, bawuqinisekisileyo awuyi kufana nezicwangciso zentlawulo zangoku ngokomgaqo. Kwaye kunjalo ewe wonke umxholo wokuqala weNetflix uya kuba, kodwa ayizizo zonke iinkampani ezibonelela ngoku ezinye izitudiyo, njengoko kuya kuxhomekeka kwizivumelwano ezisayinwe nabo.
Ngokufanayo, kwakhona iceba ukuphumeza isicwangciso sayo esitsha sokuhlawulisa amakhaya abelana ngeeakhawunti zabasebenzisi kunyaka ozayo. Inkampani, eqikelela ukuba malunga ne-100 lezigidi zamakhaya asebenzisa iinkonzo zawo simahla usebenzisa izitshixo zomnye umzi, sele ineeprojekthi ezimbini zolingo eziqhubekayo ukulungisa lo mba eLatin America.
amathandabuzo exesha elifutshane
Umhlalutyi weDeutsche Bank uBryan Kraft wabonisa ukuba ngexesha apho ukukhula kwababhalisi beNetflix kusekho kwimbali ephantsi, izicwangciso ezithiwe thaca ukwandisa ingeniso (ezifana nentlawulo yokwabelana ngeakhawunti kunye nenkonzo ngentengiso) mhlawumbi akukho ziphumo zexesha elifutshane.
"Siza kukhangela iimpawu zokuba isicwangciso seNetflix sokukhawulezisa umrhumo kunye nokukhula kwengeniso sisebenza njengoko inkampani iqala ukuphumeza ukuthengisa kunye nokwabelana nge-akhawunti," kusho uKraft.
Ilogo yeNetflix kwisakhiwo senkampani.
Kule nkalo, uDouglas Mitchelson, umhlalutyi weCredit Suisse, wongezelela ukuba nangona inkampani iqala ukubona ukukhanya ekupheleni kwetonela, ukungaqiniseki kuhlala kuphezulu. Ke, wavuma ukuba amanyathelo afana nokuhlawulisa ukwabelana ngamaphasiwedi kunye nokukhonza ngeentengiso ngandlel 'ithile "iyathembisa", kodwa iziphumo zayo aziyi kubonakala kude kube ngunyaka ozayo okanye ngo-2024.
Kwelinye icala, uKraft uthatha njengento entle Isigqibo senkampani "sokumodareyitha" inkcitho yomxholo, eya kuhlala izinzile kulo nyaka malunga ne-17 yezigidi zeedola (malunga ne-000 yezigidi ze-euro). Eli nani linye larekhodwa ngo-16 kwaye liza kugcinwa ngo-700.
iindleko eziphakathi
"Owethu inkcitho yomxholo iya kuqhubeka ikhula, kodwa iya kuba yimodareyitha njengoko sihlengahlengisa ukukhula kwethu kwengeniso, utshilo iGosa lezeMali eliyiNtloko leNetflix uSpence Neumann, ephawula ukuba injongo yenkampani kukubuyela ekukhuleni okuphezulu kwengeniso ngo-2023 nango-2024.
Ngapha koko, uNeumann wongeze loo nto amava akho kule minyaka ilishumi idlulileyo kuphuhliso lomxholo wokuqala babenze "bahlakaniphe" xa uthatha isigqibo sokutyala imali ukuze ube nempembelelo enkulu kwaye ufumane ulwaneliseko olukhulu kubabhalisi bakho.
Ngapha koko, abahlalutyi be-Wells Fargo bakholelwa ukuba ukonyuka okukhawulezayo kunye nokwahluka kwe-Netflix kwinkcitho yomxholo kunokuba buhlungu umgangatho weemveliso zayo. “O Kunzima ukungathumeli ukukhula okucothayo kwababhalisi kunye nokucutha okucingelwayo komgangatho ngokomxholo wayo,” bongezelela.
Landela izihloko onomdla kuzo
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍿