✔️ 2022-04-22 20:27:35 - Paris/France.
Iinkonzo ze Ukusasaza bavaleleke kumlo opheleleyo wesabelo sabo somrhumo, kodwa iingcali zithi kusenokungabikho ngokwaneleyo ukuhambahamba.
xa Netflix iqalise imisebenzi yayo Ukusasaza okokuqala ngo-2007, yayilutshintsho kushishino lweendaba, kodwa namhlanje inkampani yenye yeenkonzo zeendaba ezingaphezu kwama-200. Ukusasaza ehlabathini.
Ukuzaliswa kweemarike Ukusasaza akukho nto intsha kubathengi - bakhalaza ngokuba neenketho ezininzi Ukusasaza iminyaka - kodwa Netflix uye wahamba ngempumelelo kukhuphiswano, ukwandisa phesheya ukuhambisa ukwanda kwababhalisi abaphindaphindiweyo kubatyali-mali.
Konke oku kuphele ngoLwesithathu xa inkampani iveze ukuba ilahlekelwe ngababhalisi abangama-200 kwikota yokuqala ka-000 kwaye ilindele ukuphulukana nezinye izigidi ezi-2022 kwiinyanga ezizayo.
Izenzo ze Netflix yehle nge-35% emva kokukhululwa kwemivuzo, izise ilahleko yenkampani yonyaka ukuya kutsho malunga ne-62% kwaye iyenza ibe yeyona ndlela imbi kakhulu kwi-S&P 500 ukuza kuthi ga ngoku kulo nyaka.
Ilahleko ikhokelele ekuthotyweni komhlalutyi we Netflix kwaye yatyhala iibhanki zotyalo-mali ukuba zivakalise isilumkiso kulo lonke icandelo.
“Kubonakala ngathi amafu amnyama aqokelelana kumzi mveliso Ukusasaza"Utshilo u-Ipek Ozkardeskaya, umhlalutyi ophezulu kwi-Swiss online bank Swissquote. Fortune. “Ukhuphiswano oluqatha lucebisa ukuba iimetriki zeshishini zinokuba mbi ngaphambi kokuba zibengcono. »
Ibala elizele ngabantu
Abahlalutyi beBhanki yaseMelika, ekhokelwa nguAlexander Lin, babhale kwinqaku ngoLwesithathu ukuba bakholelwa ukuba iimarike ezinkulu Ukusasaza e-US kunye ne-EU sele igcwele kakhulu Netflix inokuqhubeka nomkhondo wayo wokukhula.
"Kuya kuba nzima kakhulu ukufumana abaninzi ababhalisile abatsha kwezi marike kwixesha elifutshane ukuya kwixesha eliphakathi," abahlalutyi bongezelela.
Kwaye iGosa eliyiNtloko loTyalo-mali lwe-UBS Global Wealth uMark Haefele uthe kwinqaku langoLwesine ukuba uqwalasele iziphumo ezibi Netflix njengesilumkiso kuyo yonke indawo yetekhnoloji yabathengi.
"Sibona oku njengophawu lwemingeni ebanzi kulo nyaka kwitekhnoloji yabathengi, kunye neenkonzo ezithile zobhaliso ezisondela kufutshane nentengiso yentengiso," utshilo.
Ibali liyaqhubeka
Ezinye izenzo ze Ukusasaza ziye zachaphazeleka ngenxa yokusebenza kakubi kwe Netflix, uphawu lokuba abatyali-mali bayesaba ukuba abakhuphisana nabo njenge-Amazon Prime, i-Hulu kunye ne-NBC ye-Peacock nabo banokulahlekelwa ngababhalisi kwixesha elizayo. Izabelo zeDisney kunye neRoku ziphantsi kwe-9% kunye ne-18%, ngokulandelanayo, ekubeni iindaba zaphuka Netflix, ngelixa uWarner Bros. Ukufumanisa, umnini we-HBO Max, wabona ukuhla kwe-15% ngexesha elifanayo.
"Kucacile ukuba ngoku sidlula kwincopho yokusasaza," uCharlotte Newton, umhlalutyi we-GlobalData, uxelele iMarketWatch, esongeza ukuba iinkonzo zokusasaza. Ukusasaza “baphosa imali kule ngxaki” yaye “basukela inani elihlayo lababhalisileyo.”
Ikamva le Ukusasaza
Asikuko ukuba abathengi abazithandi iinkonzo ze Ukusasaza. Ngokuqinisekileyo bayakwenza oko.
Ngo-2021, amakhaya aseMelika abhalisele kumndilili weenkonzo ezi-3,6. Ukusasaza, ngokutsho kukaKagan, iqela lophando lwemidiya. Kwaye abantu baseMelika babukele phantse izigidi ezili-15 zeminyaka - kunjalo, iminyaka - yomxholo wevidiyo Ukusasaza ngo 2021 kuphela, Nielsen kaThixo Uluhlu lweempahla funda kwi Ukusasaza ityhilwe ngo-Epreli.
Ababoneleli be Ukusasaza bakwanyusa ngokuthe ngcembe isabelo sabo sexesha lokubukela umabonakude lilonke labathengi njengoko imakethi yentambo iqhubeleka nokuphela, ngokophononongo lukaNielsen. Kodwa ngokukhula kweshishini kuza ukhuphiswano olukhula rhoqo, kwaye yingxaki kubadlali abaphezulu abafana Netflix okanye iAmazon Prime.
Ozkardeskaya ukholelwa ukuba iinkampani ze Ukusasaza ekugqibeleni baya kunyanzeleka ukuba bajike kwiimodeli ezisekwe kwintengiso ukuze bakhuphisane kwimarike egcweleyo, kwaye ukudibana phakathi kweenkonzo "nabadlali abakhulu abatya abadlali abancinci" kunokwenzeka.
Kwiminyaka, Netflix iye yachasa kakhulu intengiso kwiqonga layo, kodwa ngoku, ngokukhuphisana okwandayo, inkampani iye yatshintsha ingqondo. Kwaye ayisiyiyo yodwa-NBC's Peacock, Disney+ kunye nezinye iinkonzo Ukusasaza ezinkulu nazo ziyatsiba kwi bandwagon yentengiso.
"Kwiminyaka eyi-10 edlulileyo siye sabona ukwanda ngokukhawuleza kwe-SVOD [ividiyo yokubhalisa kwimfuno]," utshilo uColin Dixon, umhlalutyi kwi-nScreenMedia. Ishishini labatyali mihla le ULWESINE. “Ngoku lithuba lokuba Ukusasaza ixhaswa ngemali ziintengiso. Uza kubona ngokukhawuleza okulinganayo, ukuba akukho ngokukhawuleza, ukwanda kweentengiso [Ukusasaza ividiyo] kunokuba senze ngeenkonzo ezingaxhaswanga ziintengiso. »
Eli bali laliboniswe kuqala kwi-Fortune.com
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍿