✔️ 2022-11-08 17:25:57 - Paris/France.
KwiNetflix, uthotho olubiziweyo blockbuster. Ngumzekelo oqhelekileyo womdlalo ohlekisayo obekwe kwindawo yokusebenza kunye nokuthatha ithuba lokuguquguquka phakathi kwabasebenzi. Ngokwethiyori kufuneka umdla abo bathanda uthotho like shop nokuba EBrooklyn alithoba anesithoba. Kodwa kukho into enye ekunzima ukuyihoya: incasa embi yokuvelisa uthotho malunga nevenkile yeBlockbuster yamva nje.
Masikhumbule ukuqala kweNetflix. Yasekwa ngo-1997 kwaye inkampani ayizange isebenze de kwangowe-1998. Ngelo xesha, ngokuqinisekileyo, iqonga Ukusasaza kwakungenakwenzeka: umsebenzi wawusekelwe ekuqeshweni kweeDVD ngeposi. Amajelo eendaba aye achaza iNetflix njengeBlockbuster ngeposi. Kodwa, njengoko sonke sisazi, ubuqhetseba kunye nokufika kwe Ukusasaza zitshabalalise iivenkile ezirentisa ngeevidiyo.
I-comedy yenzeke kwivenkile yokugqibela yeBlockbuster, ikhonkco eliye lawa ngokufika kobuqhetseba kunye nokuvela kwezinye iindlela ezifana neNetflix.
Ukuhla kweBlockbuster yindawo yokuqala yochungechunge. UTimmy (Randall Park) uphethe enye yeevenkile ezintathu zokugqibela zefranchise de wafumana umnxeba: ezinye iivenkile ezimbini zivaliwe, iBlockbuster iyanyamalala njengenkampani kwaye, ukuba ufuna ukugcina ishishini livulekile, uyedwa ngokuchasene nenkampani. ukhubekisa amaqonga e-intanethi.
Into yokuqala awayenzayo kukucaphuka. Kwenzeka njani ukuba abantu bakhethe ukufikelela kwikhathalogu yeefilimu ngesantya esithe tyaba kunye nokucofa ngelixa yena kunye namaqabane akhe benikezela ngonyango lomntu ngaphandle kokunyanga abantu? Unoluvo lokuba i-algorithm ayinakuqikelela isihloko esifunwa ngumntu ngamnye ngomzuzu ngamnye, kodwa inokukothusa kwaye ilunge ngokwazi abathengi kunye nokubona indlela abaziva ngayo. Kwaye, ukuze uluntu lwakhe lwaziswe, uthatha isigqibo sokuququzelela itheko kwaye abonakalise ilungelo leshishini elincinci.
RICHARD HUBBS/NETFLIX
Kuyaphazamisa ukucinga ngophuhliso kunye nenkqubo yemveliso yolu thotho ucinga ukuba iya kungena kwikhathalogu yeNetflix. Ukuqala, umbono weBlockbuster Franchise njengesiseko sokugqibela samashishini amancinci eMelika echithwe kukuthenga kwi-Intanethi kunye namatyathanga amakhulu ahlekisa ngokungaqhelekanga.
I-Blockbuster, emva kwayo yonke loo nto, yayiyilaa tyayini eyatshabalalisa iivenkile ezizinze ngokwenene kwiindawo ezihlala kuzo. Ukongeza, ayizange ibe negalelo elichanekileyo kwi-cinephile ngesibonelelo esigxile, njengoko igama lenkampani ngokwayo lathi, kwi-blockbuster, ngaphandle konyango lomntu kunye neendawo ezingenantliziyo. Ke yonke into ekhankanyiweyo yoluntu kunye nothando lwe-cinema luwela ezindlebeni ezingevayo. Kwaye, nasemva kokudlula esi sihluzo sokugxeka, umbuzo uvela wokuba kugqwetheke kangakanani ukuvelisa uthotho malunga nevenkile yokugqibela yenkampani othe wayiwisa ngemodeli yakho yeshishini.
I-Blockbuster litsheyini eliye latshabalalisa iivenkile zasebumelwaneni kwaye, kwintsomi, lifana namashishini amancinci afanele ukugcinwa luluntu.
Oku mhlawumbi akufanele kusimangalise. I-capitalism iphumelele ubugcisa bokwenza ingeniso yezoqoqosho kuyo yonke into, kunye nokugxeka kunye nenkohlakalo, njengoko kubonakaliswe kwiimpawu zefashoni eziye zafaka ukuzithemba kwabasetyhini kwinkxwaleko kwaye ngoku zenza i-t-shirts ezinama-slogan amabhinqa ngaphandle kokuba baqale benze i-mea culpa yabo. . Okanye zonke ezi nkampani zizithengisayo njengeengcali zokusingqongileyo ngelixa zikhuthaza ukusetyenziswa ngokukhawuleza nangokungakhathaliyo.
xa sibona blockbuster, akunakuphepheka ukucinga ukuba kukho into engalunganga ngale nto uyibonayo. Ezi jokes malunga neNetflix kunye ne-algorithms, ukongeza ekungahlekisani, nazo azinakusinda kwi-paradox yendawo obukele kuyo uthotho. Kwaye enye into ekungaphephekiyo ukuyithetha kukuba, njengothotho, nokuba ithini na imeko, ayifanelanga dime nayo. Ikhathalogu yangemva yokuba, ukuba ibikho kwishelufu yeBlockbuster, bekuya kuba nzima ukungaqokeleli uthuli.
Yikhathalogu engasemva ethi, ukuba ibikwishelufu yeBlockbuster, ibinobunzima bokungaqokeleli uthuli.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓