😍 2022-04-08 20:50:00 - Paris/France.
Kukho ingxoxo yokuba uthungelwano lukamabonakude olunje ngeDisney, NBCUniversal, Fox, WarnerMedia, Discovery kunye ne-AMC Networks zaphoswa ngamathuba amaninzi okwenza izigqibo kwangethuba. Ukusasaza.
Ngokungafaniyo neParamount ebeka umboniso wayo ongcono kakhulu "Yellowstone" kwinkonzo ye Ukusasaza I-Peacock ekhuphisana nayo - kunye neziqendu ezikhutshwe kwiinyanga ezintlanu emva kokubonakala kwayo kwiParamount + - ezinye iinkonzo ezifana ne-AMC + kunye ne-Hulu kuthiwa zikhupha imiboniso yenethiwekhi kwangethuba kakhulu, kubandakanywa nangaphambi kokuba zisasaze kwiitshaneli ezinqamlekileyo.
Oku kunokuba sesinye sezizathu zokuba isiqendu sokuqala sexesha lesine le "Yellowstone" sibe nababukeli abazizigidi ezi-5,8, ngokutsho kwedatha kaNielsen enikezwe yiVIP +. I-premiere isasazwe ngokukodwa kwi-intanethi ye-Paramount kwaye ababukeli banokuzidla ngamaxesha adlulileyo kwi-Peacock ngelixa belinde ixesha lamva nje ukuba livele kwiqonga kwiinyanga kamva. Oku kuthetha ukuba ekuphela kwendlela yokuba ababukeli abanomdla bawubone umboniso - ngaphandle kokuwubukela kwintambo - yayikukuwuthenga nge-iTunes, okonyusa ngakumbi ingeniso yeParamount.
Intshukumo yasebenza kuba "iYellowstone" yayiyeyona drama yomdlalo kuphela ngo-2021 ukubona ukongezwa kwababukeli kwisiqendu sokugqibela. Ngaloo ndlela, ukufaka isandla kwi-hypothesis ethintela ukubonakaliswa kuyo Ukusasaza yongeza ixabiso kwi-TV yokuhlawula.
Ngelixa uthungelwano lukamabonwakude luvelisa isixa esikhulu sengeniso ezimeleyo ngokusasazwa, kunye neDisney enengeniso kamabonwakude yasekhaya ye-22,2 yeebhiliyoni zeedola ngo-2021, isixa-mali senkcitho ekusasazeni siyabiza. Ukukhutshelwa kwezibonelelo ukusuka kumabonakude ukuya Ukusasaza, equka umxholo wokuqala, iimuvi kunye namalungelo ezemidlalo akhethekileyo, inkcitho eqikelelweyo yabathengi phakathi kweenkampani zeendaba ezine ezinkulu ziya kubona ukunyuka kwe-118%, ukusuka kwi-18,4 yeebhiliyoni zeedola ngo-2021 ukuya kwi-$ 40,1. I-$ 2025 yebhiliyoni ngo-XNUMX, ngokutsho kwePlatform yezobuNgqondo ezahlukeneyo (VIP+ ).
Ngaphezu koko, ngokuthelekisa ingeniso kamabonwakude nomabonwakude Ukusasaza, I-Disney kunye ne-NBC Universal ilahlekelwe yilahleko enkulu, ebonisa ukuba ngenxa yezigqibo zezi nkampani, kuya kuthatha iminyaka eliqela ukuba benze inzuzo.
Ngokutsho kwe-Discovery CEO uDavid Zaslav, enye ingeniso evela Ukusasaza ziya kuthi ekugqibeleni zingqinelane nezo zikamabonakude wesintu. Ubhengeze ngoSuku lwabaTyali-mali beDiscovery 2020 ukuba iDiscovery+ ARPU iya kudlula okanye ilingane neyomgca kwixesha elifutshane ukuya kweliphakathi. Oko kunokuba yinyani, nangona kunjalo, ngaphandle kokuba ubuninzi bothungelwano lweDiscovery Inc. lwangoku ababhalisile beTV abazizigidi ezingama-81 barhuma kwiDiscovery+ (kunye ne-HBO Max emva kokudityaniswa), i-VIP+ icinga ukuba inokwenza ingeniso enganeno iyonke.
Ngelixa singenako ukubuyela umva ngexesha, bekuya kuba nomdla ukubona ukuba bekuya kwenzeka ntoni ukuba uthungelwano lweTV zonke zidibene (ngokufana noko uHulu wakwenzayo kwiintsuku zakhe zokuqala) kunye nomxholo wefestile ovela kumabonwakude ohlawulayo ngelixa esebenzisana phezulu. -iimvelaphi zeprofayile. Ingaba oku kuya kwahluka kwaye kuphumelele kangakanani kwiinkampani zemidiya yemveli?
Ngelishwa, amajelo kamabonakude azama ukwenza amacebo awo osasazo asebenze. Ukusasaza. Ukongeza, ukuba i-rumor iyenzeka malunga neParamount kunye neComcast edibeneyo, ezi zimbini zinokulawula indawo nge "Yellowstone" kunye nomxube wababhalisi. Kuya kufuneka kwakhona sibone iWarnerMedia-Discovery.
SOURCE: Uphonononga Iindaba
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