✔️ 2022-04-08 20:51:17 - Paris/France.
Zininzi iinkqubo zeTV ngoku. Ininzi kakhulu imiboniso yeTV, abanye banokuthi. Kodwa kukho imiboniso eyaneleyo yokuba umbukeli oqhelekileyo unokuziva esoyisakala kwaye ngokuqinisekileyo akanakuba yedwa kulo mba. U-Nielsen usandula ukukhupha ingxelo yakhe yokuqala ye-State of Play, ejonga indawo kamabonwakude ehlala itshintsha, zombini ezihambelana neenkonzo zokusasaza. Ukusasaza. Kwaye ineziphumo ezimangalisayo. Ekunene kwi-bat, ingxelo yabelana ngenani elimangalisayo lemiboniso yeTV ehamba ngeenkonzo zeTV kunye Ukusasaza.
Ukumangaliswa kweeStudios
Zingaphi iinkqubo zikamabonakude ezikhoyo ukuze uzibukele kumaqonga osasazo? Ukusasaza nomabonakude wesintu?
Ngokwengxelo ye-Neilsen's State of Play, phakathi kukaFebruwari 2021 kunye noFebruwari 2022, 817 yeenkqubo zeTV eziye zafumaneka ukuba ukhethe kuzo. Ewe, ngaphezulu kwekota yesithathu yesigidi semiboniso yeTV ngoku inokubukelwa ngokusasaza kunye namaqonga eTV emveli. Linani elihle elothusayo ngokwalo, kodwa ikwalulwando olukhulu ukusuka kwiminyaka embalwa eyadlulayo. NgoDisemba ka-000, uNielsen wathi kukho seulement 646 yemiboniso yeTV onokukhetha kuyo. Akumangalisi ukuba songanyelwe. Kodwa ngokuqinisekileyo oko akuthinteli ababukeli ekufuneni okungakumbi.
Ikamva likamabonakude
Kwangoko kulo nyaka, uNielsen uxele ukuba abantu baseMelika babukele phantse iminyaka eyi-15 yezigidi - ewe, ufunda loo nto, années- ixabiso lomxholo kwi Ukusasaza. Kwaye ukusukela ngoFebruwari 2022, 65% yabantu abasebenzisa iinkonzo zempilo Ukusasaza rhuma kwi-2 ukuya kwi-4 yamaqonga ahlukeneyo. (Kwaye i-17% ibhalisela ngakumbi.) Kodwa ngelixa incoko ejikeleze amaqonga eendaba ezentlalo Ukusasaza Ukunyusa amaxabiso kusanyusa amashiya, ingxelo yakwaNielsen ithi uninzi lwababhalisi base-US abayi kutshintsha iindawo ngenxa yoko. Ngapha koko, kuphando lwakutsha nje, i-93% yabaphenduli babonise ukuba baceba ukwenza utshintsho okanye bazenze. ukwandisa iinketho zabo zenkonzo Ukusasaza.
Craig Blankenhorn/Hulu
I-TV ingene Ukusasaza vs imiboniso yeTV kumaqonga emveli
Abo bethu abanee-iPhones baxhatshazwa veki nganye sisaziso sokusetyenziswa rhoqo ngeCawe. Oko kukuthi, ngokungafihlisiyo, uninzi lwethu olungafuni kulazi. Ingxelo ye-Nielsen ye-State of Play ithatha indawo ye-TV ngaphambili. Ingxelo ithi umntu omdala oqhelekileyo ubukela nje umabonwakude phantsi kweeyure ezintlanu suku ngalunye. (Inombolo ethile ziiyure ezine kunye nemizuzu ye-49.) Kwaye ababukeli baqala ukujika kwiinkonzo zokusasaza Ukusasaza kwinkqubo yomgca ukuze bafumane ukulungiswa kweTV yabo.
Nangona kunjalo, kukho into yokuzonwabisa yakudala eyonyusa ukujongwa komda. Kwaye ngokumangalisayo, kum ubuncinci, akunjalo Ingozi! Ngokubuya kwezemidlalo emva kokurhoxiswa kwexesha elinxulumene ne-COVID ngo-2020, usasazo lwezemidlalo lwenza uninzi lwemiboniso kamabonwakude ebukelwa kakhulu kwifomathi yeTV yemveli phakathi kukaJanuwari noSeptemba 2021.
Iziphumo
Siyilawula njani le miboniso mininzi kamabonakude?
Kuyaphambana ukubona amanani ebekwe ngokucacileyo. Kodwa benza ingqiqo xa ucinga ukuba zingaphi iindlela esinokufikelela ngazo kumabonwakude ngoku. UYE i-nerdist, sichitha ixesha elininzi sicebisa omnye komnye umboniso ozithandayo TV, kunye nenani leenkonzo ezintsha TV Ukusasaza ezikhapha ezi ngcebiso iyaqhubeka ukukhula. Ke iyavakala into yokuba, xa sisonke, ukuziva usonganyelwe ngokukhetha umboniso kamabonakude ayiyomvakalelo egwenxa. Kwaye nangaphezulu, i-64% yabaphenduli kuvavanyo lwe-Nielsen bangathanda ukubona iipakethe ezininzi Ukusasaza icetywayo. Oku akuyongeniso nje encinci, kodwa kuyanceda kwinqanaba lombutho.
Ngenxa yokwanda kweenkwenkwezi kule minyaka imbalwa idlulileyo, ndinomdla wokubona ukuba ezi ndlela zihamba njani. Ukusasaza kwaye la manani aphezulu aqhubeka, ngakumbi njengoko iinkampani zidibanisa kwaye zitshintsha izicwangciso.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕