🍿 2022-06-18 00:33:10 - Paris/France.
INEW YORK- Olunye uphawu lokuba abathengi baziva boyisiwe ngumxholo okhoyo kwi-Intanethi Ukusasaza, uphando olutsha lwabantu be-3 nge-Movable Ink lufumene ukuba ngaphezu kwesiqingatha sabathengi (000%) e-United States, eCanada, e-United Kingdom nase-Ireland bakholelwa ukuba iinkonzo ezine okanye ngaphezulu. Ukusasaza zininzi kakhulu.
Uphononongo lukwafumanise ukuba iibrendi ngokubanzi - hayi nje abasasazi - kufuneka bafumane iindlela ezingcono zokunxibelelana nabathengi kwaye benze olo nxibelelwano lube lolwakho ukuba bafuna ukugcina ukunyaniseka kwimarike exinene kakhulu.
Ngaphezu kwesibini esithathwini (68%) sabathengi bathi banokuba ngabathengi abathembekileyo kwaye bathenge ngaphezulu kweemveliso zophawu ukuba bazibandakanya kwaye bakhe ubudlelwane bobuqu kunye nabo kwaye ngaphezulu kwesiqingatha (51%) sabathengi base-US bathi baya kuba kungenzeka ngakumbi ukuthembela kwi-brand eyabathumelela unxibelelwano lobuqu, ukwanda kwe-6% ukusuka kuphando luka-2021.
Kwangaxeshanye, ubumfihlo buhlala bungumba obalulekileyo, kunye ne-20% yabathengi bathi ukungabikho elubala malunga nendlela ii-brand ezisebenzisa ngayo idatha yeyona nto ixhalabisayo. Malunga ne-40% yathi ukusetyenziswa kakubi kolwazi lomntu siqu kuya kubangela ukuba barhoxise iinkonzo okanye bangathengi kwinkampani.
Kwimibuzo ethile malunga ne Ukusasaza, uphando lubonise izinto ezininzi ezisebenzayo ekutsaleni abathengi ukuba basebenzise inkonzo, nto leyo ibalulekile ekugcineni ababhalisile.
Ngokumalunga ne-18% yabathengi bathi umxholo wokuqala wawusesona sizathu sinyanzelekileyo sokubukela okanye ukumamela umxholo, ulandelwa ziziqendu ezitsha zomxholo obujongwe ngaphambili (17%), umxholo ohamba phambili (14%), isikhumbuzo sento eyayikuwo umlindo / ukuphulaphula. uluhlu. (13%), isikhumbuzo somxholo ongagqitywanga (6%), kunye negama lokuhlela (10%).
Xa bebuzwa ukuba zeziphi iintlobo zonxibelelwano abafuna ukufumana kulo Ukusasaza, I-35% yathi ifuna izaziso zesiqendu esitsha kumxholo obukelwe ngaphambili, olandelwa zizaziso zomxholo ohamba phambili (25%), isaziso somxholo wokuqala (24%), izikhumbuzi. yintoni ekuluhlu lwabo lokubukela / lokumamela (24%) kunye nesikhumbuzo somxholo ongagqitywanga (21%).
“Ujoliso kwimigaqo yobumfihlo bedatha, utshintsho lwetekhnoloji kunye nokukhethwa kwabathengi kubangele utshintsho lwetectonic kushishino lwentengiso. Nangona kunjalo, nangona imbonakalo yomhlaba isoloko iguquka, uphando lwethu lwamva nje luphinda luphinda umnxeba wabathengi ukuba bafumane amava omntu ngakumbi kwaye bazimisele ukutshintshiselana ngedatha ukuba oko kuthetha amava ohlobo lomntu,” utshilo uVivek Sharma, iCEO yeMovable Ink.
Ingxelo epheleleyo iyafumaneka apha (ivula kwithebhu entsha).
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍿