✔️ 2022-04-11 19:59:07 - Paris/France.
I-Major League baseball (MLB) iphawule iYankee Stadium exineneyo yeYankees yaseNew York ngokuchasene nomdlalo woSuku lokuVula weBoston Red Sox nge-8 ka-Epreli, kodwa uchulumanco olujikeleze umsitho obukhoma alukhange lubonise intsingiselo yabaphulaphuli belizwe. Ngelixa ukuhamba kwedayimani ye-baseball kuhleli kuzinzile kule minyaka ilishumi idlulileyo, okufanayo akunakuthethwa kubabukeli bakamabonwakude, othe waqhubeka ukwehla kwangelo xesha linye.
Inxalenye yesizathu ibonakala ngathi yimiceli mngeni ye-MLB's demographics, engeyiyo imboni yokukhula. Ngaphandle kwesiko lexesha elide losapho lwe-MLB fandom kumakhaya athile aseMelika, iminyaka ephakathi yababukeli bomdlalo imalunga nama-57, ngelixa imidlalo ekhuphisanayo efana nebhola ekhatywayo kunye ne-basketball yomibini isiya kubaphulaphuli abancinci abaphakathi kuma-50 nama-42, ngokulandelelanayo. .
Kubo bonke abaphulaphuli be Ukusasaza, abantwana ababhubhileyo (55+) bachitha elona xesha lincinci bebukele iividiyo Ukusasaza xa kuthelekiswa ne-cable okanye i-TV yenethiwekhi, kuphela i-40%, xa kuthelekiswa ne-74% ye-Millennials (25-39) kunye ne-74% ye-Gen Z (18-24). kwi-77%. Ukongeza, yi-26% kuphela yabalandeli be-baseball ababukela imidlalo ngokusasaza okubukhoma kwi-intanethi, uninzi (81%) lukhetha ukufikelela kumdlalo ngeTV yemveli.
UTom Horak / USA TODAY Sports
Ngaphandle komdla wabalandeli kwimisitho ephilayo, ukuzibandakanya kwe-MLB kuye kwancipha kumabonwakude.
MLB kwiTV Ukusasaza incinci malunga nokukhula kwababukeli kwaye ngaphezulu malunga nokuseka ipateni
Ngokuqhawulwa konxibelelwano kubonakala kakhulu phakathi kokunyuka kukamabonwakude Ukusasaza kunye nabalandeli be-MLB, kunokubonakala kungaqhelekanga ukuba i-baseball yamkelwe ngokukrakra ngabanye babasasazi abaqhelekileyo. I-Apple TV + kutshanje ibhengeze imidlalo ephilayo ye-"Friday Night Baseball", eya kubandakanya uhlalutyo lwangaphambili nasemva komboniso, olufumaneka e-US, UK, Canada, Australia, Brazil, Japan, Mexico, Puerto Rico naseMzantsi Korea.
Ngokufanayo, iVidiyo yeNkulumbuso yaseAmazon ifumene amalungelo akhethekileyo okusasaza imidlalo yeYankees engama-21, kunye nenkonzo. Ukusasaza I-Peacock ye-NBCUniversal ifumene imidlalo ekhethekileyo ye-MLB kusasa ngeCawa eqala ngoMeyi.
Ezi ntshukumo zibonisa isicwangciso-qhinga solwandle kwihlabathi lemisitho edla ngokubonelelwa ngeenkonzo ezifana ne-Sling TV kunye ne-YouTube Live, egxile ikakhulu kumxholo odityanisiweyo ngaphezulu komxholo wokuqala weprimiyamu.
Yinxalenye nje yotshintsho olubanzi kwi-intanethi ye-TV
Njengoko uhlahlo lwabiwo-mali kumabonwakude kunye nomxholo wefilimu ukhula kwizitudiyo ze Ukusasaza kwaye loo TV ye-Intanethi iba ngamava aqhelekileyo okubukela kubantu abancinci, i-MLB ibonelela ngeenkampani Ukusasaza indawo ephantsi kakhulu yokuvavanya amanzi eziganeko eziphilayo kwindlela eya ekubeni ngamanethiwekhi apheleleyo ngaphaya komxholo wevidiyo-kwimfuno.
Nangona umabonakude wemveli (ufikeleleka nge-eriyali, intambo okanye isathelayithi) isalawula imarike ngokwengeniso yonke, umabonwakude we-intanethi. Ukusasaza kulindeleke ukuba igqithe ngo-2026. Inxalenye yolu tshintsho iya kubandakanya umabonakude ophilayo kwiinkonzo ze Ukusasaza, kwaye i-MLB yindawo nje yokuqala kukhuphiswano lweminyaka emininzi ukubamba ingqalelo yoluntu.
SOURCE: Uphonononga Iindaba
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