🎶 2022-04-16 17:32:00 - Paris/France.
Ifashoni yomnyhadala, kunye nesiphithiphithi semibala, i-sequins, izithsaba zeentyatyambo kunye neempahla ezizinjongo zonke, zibuyile. Emva kwekhefu leminyaka emibini elibangelwa ngubhubhani, uCoachella, umnyhadala womculo oseCarlifonia otsale abalandeli abangama-250, ubuyile kule mpelaveki, izisa neendlela ezintsha eziguquguqukayo kunye nokunyusa imali kwishishini lefashoni.
I-Coachella, isiganeko esishushu kakhulu sexesha lomthendeleko, yaziwa kakhulu ngeempahla zayo njengemidlalo yayo. Iimpawu zefashoni yomthendeleko wonyaka zihlala ziqhutywa ziimpahla ezinxitywa ngabantu abadumileyo abanjengoKendall Jenner, uKaty Perry kunye noGigi Hadid. Kwiimpahla zesitrato kunye neelebhile zefashoni ezikhawulezayo, iCoachella ibaluleke kakhulu. Ifashoni ephethwe nguBoohoo ekhawulezayo iNto encinci, indawo yokuthengisa iimpahla zasesitalatweni iStockX kunye nomthengisi wase-US u-Gen Z Revolve baya kuxhasa iindawo zomnyhadala, kungekuphela nje ukubhengeza kwabo bazileyo, kodwa nakwabo babukele besekhaya nakwimidiya yoluntu.
U-Ebony-Renee Baker, umhleli wefashoni kwiwebhusayithi yeRefinery29, uyichaza "njengethuba leshishini elikhulu leemveliso kunye nabaphembeleli - libe likhulu ngoku kwaye libonwa kwihlabathi liphela."
UKate Moss wanika uHunter wellies oobhontsi emva kokuzinxiba eGlastonbury ngo-2005. Ifoto: MJ Kim/Getty
I-revolve igosa eliyintloko le-brand uRaisa Gerona lichaze i-Coachella kwiwebhusayithi yohlalutyo lweshishini Ishishini leFashoni njenge "ibalulekile, inkulu ... yilo hlobo lwe-Super Bowl."
Imithendeleko kudala inempembelelo kwifashoni, ukusukela oko iWoodstock yaqinisa i-hippy chic njengobuhle ngo-1969. Kwiminyaka edlulileyo, imifanekiso yeravers emasimini kunye noKate Moss eGlastonbury benze iitracksuits kunye neebhutsi ezifashisayo zerabha yeHunter. Kungekudala, iindlela zomthendeleko zibandakanya i-crochet kunye neebhulukhwe zebhayisiki - ngoku iindawo eziphambili zesitayela sasehlobo. Kukwakho namaxesha empikiswano, njengango-2017 xa umkhwa wokunxiba iintloko zesimbo saseMelika saseMelika kukhokelele kumabango olwabiwo lwenkcubeko.
Abaphembeleli banokufumana imali eninzi. UMaryam Ghafarinia, onabalandeli be-186 kwi-Instagram, ichazwe INew York Post iyakwenza njani imali ekuthatheni inxaxheba kwayo kwi-Coachella, ibiza iibrendi ngaphezulu kwe-2 yeedola (£000) ngeposi nganye kwisiza.
U-Amy Luca, usekela mongameli omkhulu weMedia.Monks, inkampani yentengiso yehlabathi kunye neenkonzo zentengiso, uthe ezo mali zincinci kumrhumo obizwa ngamagama asekhaya: “Xa uthetha ngeemodeli kunye neTV yokwenyani yosaziwayo, ukuba [intlawulo] ukufikelela kumakhulu amawaka eedola.
U-Baker uthe ixesha lomnyhadala lihlala lithuba lokuba abantu bazame iindlela. "Ndixela kwangaphambili inkangeleko ye-vintage-ephefumlelweyo ukusuka kwi-'90s, i-balletcore tulle skirts kunye ne-leotard, iilokhwe zeentyatyambo ze-cottagecore, iminqwazi ye-straw, i-lace eninzi," watsho.
Iimveliso zefashoni ezikhawulezayo ziyazi ukuba ixesha lomnyhadala lixesha lokuba abathengi bachithe - Ishishini leFashoni linika ingxelo yokonyuka kwe-173% kwintengiso yefashoni yomnyhadala kuyo yonke i-Boohoo, i-H&M, i-Asos kunye ne-Nasty Gal, xa kuthelekiswa no-2019. Oku akuboleki indlela ezinzileyo kwifashoni, nangona u-Baker esithi abahambayo baya kukhangela iinketho ezizinzileyo. “Baninzi abantu kunangaphambili bajikela ekuthengeni izinto ezisetyenzisiweyo, izinto ezisetyenzisiweyo kunye nasekuthengeni iidiliya. Ngokwam, ndiyayithanda impahla entsha esitsha yemithendeleko, kodwa ndihlala ndijonge iinketho zesandla sesibini kuqala.
Iimodeli Jasmine Tookes, Romeo Strijd kunye Lais Ribeiro e Coachella 2018. Ifoto: Jeremy Moeller/GC Imifanekiso
Umcebisi wefashoni kunye namalaphu ozinzileyo uPhilippa Grogan uchaza ifashoni yomnyhadala “njengolonwabo olukhawulezileyo – [olufana] nelokhwe yeKrisimesi emnandi kodwa ehlotyeni”. Uthi kumenza azibuze ukuba ingaba [impahla] yayiyilwe ngokuphila ixesha elide engqondweni. igesi yendalo, kuba ubukhulu becala ziyiplastiki.
UGrogan ucebisa ukuba ukwenza ubuqili kukhetho. “Sika ukumenyezela kwizinto ezikhoyo ezingezizo iplastiki,” watsho, “uze ke] uhombise ikhadi elidala okanye enye into.” Ukuba ifashoni yomnyhadala imalunga nefuthe, ukuyila okunje kuhamba umgama omde: “Uhlala unxiba into eyodwa ukuba ngokwenene udibanisa into ekhaya nezinto ezikhoyo. »
SOURCE: Uphonononga Iindaba
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