🎶 2022-03-30 12:21:00 - Paris/France.
Ngo-Epreli, iLas Vegas inokujongeka yahlukile. Kwiimpelaveki ezimbini, iinkwenkwezi ze-BTS zaseMzantsi Korea ziya kwenza iikonsathi ezithengisiweyo kwiBala Lemidlalo lase-Allegiant, zizalise isixeko ngamashumi amawaka abalandeli abanomdla wohlobo lwabo olunamandla lwe-K-pop. Iya kuba kukubuyela kwindlela yokusebenza ephilayo ye-BTS, ishedyuli yayo yokhenketho lwehlabathi ithe yanqunyanyiswa kakhulu ebusweni bobhubhane. Phezu kwazo nje ezo ngxaki, eli qela laqhuba kakuhle. Le mpumelelo iqhubekekayo yimveliso ethe ngqo yearhente yolawulo elumkileyo emva kowona mculo ushushu ehlabathini. Ekuqaleni yasekwa njenge-Big Hit Entertainment kwi-2005 yi-mastermind yomculo u-Bang Si-hyuk, inkampani yayibhalwe kwi-Korean Stock Exchange kwi-2020 njenge-HYBE; ixabisa i-9,5 yeebhiliyoni zeedola namhlanje. Kwaye ngelixa i-BTS iya kuthatha isiteji eVasgas, i-HYBE nayo iya kubamba ii-auditions apho, ikhangele iinkwenkwezi zeminyaka elishumi ezayo.
I-HYBE ayikho nje ileyibhile yerekhodi okanye inkampani yokulawula. "Umbono we-HYBE ubusoloko unebhongo, ukuya kuthi ga kwinqanaba lokukhukhumala," utshilo uBang phezu kweZoom evela kwikomkhulu lakhe eSeoul. (Ikwanazo neziseko eUnited States naseJapan.) “Umbono wethu kukuba lelona qonga liphambili lendlela yokuzonwabisa ehlabathini, elisekelwe kumculo. Owayesakuba yigcisa ngokwakhe, obizwa ngokuba nguHitman ngenxa yeemvakalelo zakhe zomculo ezingaphosisiyo, u-Bang ucinga kwaye uzimisele kwiimpendulo zakhe, nokuba unesibindi kwiinjongo zakhe. Kwezi ntsuku, ukhetha indima engemva kwe-scenes kwaye wanikezela imisebenzi ye-CEO kwiJiwon Park ngelixa ehlala engusihlalo wenkampani. Njengoko i-HYBE iye yavela, ikhulile ukusuka kwi-incubator yomzobi omncinci - u-Bang ukhethe amagcisa asixhenxe e-BTS asuka kulo lonke elaseKorea - kwinto ayibiza ngokuba "yinkampani ye-360-degree. ipropathi yobungqondi (IP). Kunyaka ophelileyo, i-HYBE ifumene inkampani yemidiya yase-US i-Ithaca Holdings - elawula izinto ezithandwa nguJustin Bieber, J Balvin kunye no-Ariana Grande - ngaphezu kwe-420 yeebhiliyoni zeedola, ityale imali engaphezulu kwe-7 yezigidi zeedola kwinkampani ye-crypto kwaye yandisa ishishini layo eJapan. naseUnited States. Ukwaqhuba i-Weverse, i-app ye-fan-to-art media yentlalontle enabasebenzisi abaphantse babe zizigidi ezisi-XNUMX ngenyanga. “Sikwinqanaba apho sityhale imida yeshishini lethu uqobo,” utshilo uBang.
Ukufotwa nguHong Jang Hyun okwe TIME
I-HYBE inamacandelo amathathu: I-Artist Intellectual Property, iTekhnoloji kunye noLwakhiwo lweHlabathi. I-BTS ixhomekeke kuzo zonke ezi ziseko zoncedo ukufumana indlela entsha yokulawula ihlabathi, nangamaxesha okuvalwa. "Umbono yayikukukhulula umculo omtsha ukuthuthuzela abantu kunye nokuphilisa imimoya yabo ngomculo wethu kula maxesha anzima xa kunzima ukudibana kunye nokunxibelelana ngokwasemzimbeni," utshilo inkokeli ye-BTS uRM. “Iziphumo zaba 'yiDynamite', 'Ibhotolo', 'Imvume yokuDanisa'. isibhakabhaka. I-BTS iye, u-Bang uthi, "inkosi yendawo ye-K-pop ixesha elide," kodwa amaqela amatsha e-HYBE, kuquka i-ENHYPEN, i-TXT, kunye ne-SEVENTEEN, ngokwabo malunga nokugqabhuka. Ukongeza, i-HYBE ibeka phambili ukuqaliswa kwetalente entsha evela eKorea, eJapan, ngakumbi eUnited States. “Undoqo weshishini lethu yipropathi enomgangatho ophezulu wokuqonda – silishishini lomculo. Kufuneka sikhulise ii-IP zethu kwaye sidale ngakumbi, ”utshilo uBang.
Apho i-HYBE ihluke ngokutyalo-mali kwi-teknoloji eyenza ukusasazwa okubukhoma kweekonsathi kunye nobunini bobudlelwane be-artist-fan, ukusuka kwibhokisi yebhokisi ukuya kwiivenkile zentengiso ukuya kusasazo lwamagcisa kubomi, imiboniso kunye neebhodi zemiyalezo. I-Weverse, apho abalandeli banokuhamba kuzo zonke izinto abaculi be-HYBE, yiloo nto uBang abiza ngayo "ubuchule obukhulu." I-HYBE iphinde yafumana i-VLIVE, iqonga letekhnoloji elenza ukusasazwa kwevidiyo kuluntu.
Le teknoloji, i-RM ithi, iqhube ibhendi ngokuphoxeka kokhenketho olurhoxisiweyo kwaye yagcina abalandeli babo bebandakanyeka. “Ngexesha lo bhubhani, inkampani ibambe iikonsathi ze-intanethi kwaye yakha uluntu lwabalandeli [kwihlabathi jikelele],” wongeza ilungu leBTS uSuga. Iikonsathi zenyani zeli qela, ezisasazwa kubantu abangaphezu kwesigidi abahlawula amatikiti kwihlabathi jikelele, zophule iirekhodi zokubukela. Yayiyi-HYBE eyayiphethe kwaye iqhuba iqonga elibonakalayo ukuze benze, kunye ne-HYBE, apho amalungu e-BTS angabanini-zabelo, abavune umvuzo. I-VLIVE okwangoku idityaniswe kwi-"Weverse 2.0", ekulindeleke ukuba ikhutshwe kwisiqingatha sokuqala salo nyaka.
Kodwa u-Bang uyavuma ukuba into entsha entsha ayanelanga. Uthi: “Imarike ihlala isixelela ukuba size nento entsha. Ngoko wenjenjalo. Enye yeendlela ezikhulayo kwimarike yomculo ngo-2022 kukuthengiswa kwee-NFTs - iithokheni ezingabonakaliyo ezikhoyo kwi-blockchain - yeengoma kunye nezinye izinto zexabiso, njengamakhadi ezithombe zomculi onokuthengiswa. Ngasekupheleni kuka-2021, u-Bang wabhengeza ukuba i-HYBE iza kuqhubeka nokwakha eyayo i-NFT yotshintshiselwano njengendibaniselwano kunye ne-fintech firm Dunamu. Kodwa ukusabela kwabalandeli kwakhawuleza, kukho inkxalabo malunga nefuthe lokusingqongileyo kwezi tokheni. Endingathanda ukukuthetha kubalandeli kukuba ukuza kuthi ga ngoku, asikabhengezi nto,” utshilo uBang ngoku. Injongo yotshintshiselwano lobunikazi, uthi, kukuba nolawulo olukhulu malunga nendlela i-NFTs edalwe ngayo kwaye isasazwe ngayo - kunye nokujongana ngqo neenkxalabo zabalandeli "ngemigaqo-nkqubo kunye nemilinganiselo yobugcisa" eya kubonisa ngcono izinto eziphambili. Uyamangalisa okwangoku, kodwa ubonakala enethemba ngekamva le-NFTs kumagcisa akhe. "Sineeprojekthi ezinomdla eziqhubekayo," utshilo, esongeza ukuba isiphumo sinokukholisa abantu abathandabuzayo ngoku bathi, "Aba bantu abasiqondi isizathu sokuba siyithiye le nto."
UMnu Bang Si-Hyuk, uMongameli we-HYBE, kunye ne-BTS eboniswe kwisakhiwo se-HYBE Corp. eSeoul, eKorea ngoMatshi 6.
Ukufotwa nguHong Jang Hyun okwe TIME
Umba we-NFT yinxenye nje yombono ka-Bang wemodeli entsha, esebenzayo ngakumbi yeshishini lamagcisa. Owona mceli mngeni mkhulu kushishino lomculo wehlabathi kukungavisisani phakathi kwamagcisa, iilebhile kunye namaqonga eendaba. Ukusasaza iintlawulo ezahlulahlulwe. Indlela kaBang yokuphepha lo mmandla wemigodi kukuguqula imithombo yengeniso yamagcisa e-HYBE. "Ngelixa ucinga ngemibuzo efana nale, 'Singabanelisa njani abalandeli kwaye sandise ukufikelela kwegcisa, ngelixa sidala ubomi obude bomculo sisebenzisa indlela yokubalisa?' size nemodeli entsha kunyaka ophelileyo,” utshilo uBang.
Ibizwa ngokuba "yiNkampani yeBali loMsuka," apho i-HYBE iphuhlisa yonke into ukusuka kwiikhathuni ukuya kwizixhobo zokufundisa zolwimi lwaseKorea ezinxibelelana nomculo, umyalezo, kunye nobuntu bamagcisa e-HYBE. Ukuza kuthi ga ngoku, inkampani ibhengeze iiprojekthi ezintathu ngokusebenzisana neNaver Webtoon, kunye nezinye ezintathu ezizayo kulo nyaka.
“Ubume beshishini lethu bohlukile,” utsho uBang; iyakwazi ukubamba ingeniso kumanqaku amaninzi. Yahlukile kwezinye iilebhile ezininzi. “Ishishini lomculo lilahlekelwa kakhulu kwikhonkco lexabiso. Ndicinga ukuba ishishini lomculo kufuneka lenze imali eninzi kwaye ixabiso layo njengenkonzo kufuneka liqatshelwe ngakumbi,” utshilo, ebhekisa kumsebenzi wamagcisa. "Mhlekazi. UBang kunye noHYBE bebesoloko bebeka phambili izinto ezibalulekileyo: umculo, utshilo ilungu leBTS uJ-Hope.
Ngeli xesha, imodeli ye-HYBE sele itshintshe ngokungenakuguquleka imeko yomculo wehlabathi. “Kwiimeko ezininzi, abantu benza izinto kuba nje oko kwenzeka. Kunzima ukuyamkela loo nto,” utshilo uBang. “Kwaye ke, ekuqhubeni ishishini, ndihlala ndizama ukugxila koku: kutheni sisenza oku? »
Kwi-BTS, oko kwakuthetha ukungahoyi imida ebekiweyo kumaqela angaphambili e-K-pop kwaye bazimise njengeenkosana zepop yehlabathi. Kwi-HYBE, oko kuthetha ukuvela njengearhente yomculo, umqalisi wetekhnoloji kunye nenjini yokuyila zonke ziqengqeleke zaba nye. I-Bang, njenge-BTS, ibisoloko iphupha kakhulu. Ngoko kutheni esenza le nto? Kulungile kutheni?
Ileta yeendaba yeveki ebonisa iincoko nabaphathi abaphezulu behlabathi, abaphathi kunye nabaseki. Thatha inxaxheba kwinkcazo yobunkokeli.
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SOURCE: Uphonononga Iindaba
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