🍿 2022-08-26 08:05:30 - Paris/France.
Ngokungafaniyo neengoma zasezantsi ezifumene amanqaku kwi-pan-Indian box office, uninzi lweefilimu zaseHindi ukuza kuthi ga ngoku kulo nyaka aziphumelelanga ukonwabela ubukhulu kunobomi.
Masiqale silungise into enye. Yonke le ntetho malunga ne-browcott brigade echaphazela kakubi i-Bollywood box office yintsomi. Ngelixa iitreyila kunye neengoma ezihamba ngentsholongwane ngaphambi kokuba zikhululwe azinakuqinisekisa ngokuzenzekelayo isimo sokukhutshwa okutsha, okwahlukileyo kuyinyaniso. Abantu baya kubukela into abayifunayo, nokuba ithini na ingxokozelo embi kumajelo onxibelelwano. Iminxeba ethintela umboniso bhanya-bhanya okanye iimuvi ezineenkwenkwezi ezithile ayithinteli abantu ekubukeleni.
Ukukhutshwa kwe-Hindi kuphelile ukusilela kumaxesha amva nje kuba into eyonwabisayo ibonakala ngathi ilahlekile ngandlel 'ithile kwindlela i-Bollywood eyenza ngayo iifilimu zayo. Ukunqongophala kokubandakanyeka, umdlandla kunye nokuqala kuzibonakalisa. Kwelinye icala, ezona zinto zikhutshiweyo zakutsha nje ibiyimali yokukhwela ingabinamdla kuluntu oluhlawulayo. Kwihlabathi liphela, la ayingowona maxesha alungileyo emiboniso bhanyabhanya- inyani eyoyikisayo engqinwe ziindaba zeveki ephelileyo zokuba iCineworld, eyesibini ngobukhulu ikhonkco lemiboniso bhanyabhanya, yafaka isicelo sokubhanga emva kokuba amatyala aqokelelweyo afikelela kwi-4,8 yeebhiliyoni zeedola kwimeko yasemva kwe-Covid. NaseIndiya, ababukeli bebecutha uqingqo-mali lokubukela iimuvi kangangexesha elithile. I-Bollywood kufuneka ibuyele kumda wayo weentsuku zozuko xa i-cinema yase-Hindi yayimalunga nokungcamla okungakhathaliyo, xa amagcisa aphambili ayezonwabisa ngazo zonke iindleko.
Kuba yiloo nto kanye esebenzele ukhupho lwamva nje oluvela eMzantsi olufumene ubabalo kwi-pan-Indian box office. I-Pushpa: Ukunyuka - Icandelo le-01, i-RRR, i-KGF 2 kunye ne-Karthikeya 2 yamva nje yayingabo bonke abonwabisayo besikrini ngeyona ndlela ilungileyo yegama, abaphatha ababukeli ngokukhulu kunobomi be-zest. Ukufika kwe-OTT kudale umda ocacileyo. Lilonke, ababukeli bakhetha ukutyelela iithiyetha kuphela ukuba bakholelwa ukuba lo mboniso bhanyabhanya ukhutshiweyo. Ukuba bavakalelwa kukuba ifilimu yinto eqhelekileyo okanye ayinanto yakuqala, bakhetha ukulinda ukukhululwa kwayo kwintsimi yefilimu. Ukusasaza. Oku kuya kulo lonke ukukhutshwa kwemidlalo yeqonga, nokuba yi-Bollywood, iHollywood, iifilimu zaseMzantsi okanye naphi na. Ngokungathandabuzekiyo, ngelixa i-Bollywood superstars ezininzi ziye zaluma uthuli, ifilimu ye-Hindi yorhwebo kuphela yokuthengisa uphawu kulo nyaka ngumdlali weenkwenkwezi weKartik Aaryan uBhool Bhulaiyaa 2, uyonwabisa ngokuthe tye kunye ne-wacky premise. Lo mboniso bhanya-bhanya wenze ishishini lobomi behlabathi elingaphezu kwe-260 yezigidi zeerandi. Ekuphela kweminye i-Bollywood hit ngo-2022 ukuza kuthi ga ngoku ziiFayile zeKashmir, ibhlokhi. Idrama yembubhiso kaVivek Agnihotri ifumene amanqaku aphezulu ngokwembuyekezo kutyalo-mali (ROI), efumana ngaphezulu kwe-330 yezigidi zeerandi kwihlabathi liphela ngokuchasene nohlahlo lwabiwo-mali oluxeliweyo malunga ne-Rs 15-20 yezigidi. Phantse yonke enye ifilimu yesiHindi ekhutshiweyo kulo nyaka ukuza kuthi ga ngoku ingachazwa njengeemveliso ezingacingelwanga kakuhle kunye nezenziweyo, okanye njengeenzame ezisonge iingoma ezindala kwipakethe entsha kwaye zasilela ukutsala umdla kubaphulaphuli abahlawulayo.
Indlela amashishini asabela ngayo kule meko iye yanekratshi ehlekisayo kwaye ayinamdla. Uninzi lweenkwenkwezi, xa zibuzwa malunga nemeko yangoku, ziphendule "ukuba awundithandi, sukubukela ifilimu yam". Isimo sengqondo sokuzikhukhumalisa mhlawumbi sichaza ukungabikho kokubandakanyeka, okukhokelela ekuqhubekeni kokungahambi kakuhle kweefilimu zesiHindi. I-ego yomdlali wemiboniso bhanyabhanya ihlala iqiniswa yingcinga yokuba isidima sabo sosaziwayo siya kuhlala sinjalo nokuba kwenzeka ntoni na. I-Bollywood, emva kwayo yonke into, ikwazile ukufumana indlela yokusinda kuyo yonke into edlulileyo, kubandakanywa nokufika komabonakude kazwelonke, ividiyo kunye ne-cable piracy, kunye ne-satellite TV.
Jonga kwiitshathi zeofisi yebhokisi yeshishini kule minyaka ingamashumi amabini idlulileyo okanye kunjalo, kwaye uya kufumanisa ukuba i-70 ukuya kwi-90 yepesenti yokukhutshwa kuyo nayiphi na iflop yonyaka. Zimbalwa kuphela izinto ezikhutshwayo ezikwaziyo ukufikelela kwimo ebetha unyaka nonyaka. Ukutyhubela iminyaka, iinkwenkwezi zefilimu zaseHindi kunye nabavelisi bazo baye bafunda ukunciphisa ukuxhomekeka kwabo kwimiboniso bhanyabhanya, ukulawula ukubuyisela iindleko kunye nokwenza ingeniso ngokusebenzisa amanye amajelo. Ngexesha elithile kwakukho amalungelo kamabonakude wesathelayithi, kunye neminye imithombo yengeniso efana namalungelo evidiyo yasekhaya, amalungelo omculo kunye namalungelo aphesheya. Umvelisi unokuziqinisekisa ngokhuseleko lwezemali ngokuthengisa amalungelo awohlukeneyo kuselithuba ngaphambi kokuba ifilimu yakhe ikhululwe, ukuba nje unomdlali obalaseleyo ohamba phambili kwintengiso.
Njengayo yonke i-Bollywood, i-motif yajika yaba yifomula, iskripthi esivumela ubuphakathi ukuba buchume. Iinkwenkwezi kunye nabavelisi bafezekise iqhinga lokufumana imali kunye nodumo ngaphandle kokutyala imali eninzi yokuyila okanye imvelaphi. Emva koko, ukuvela kokusasazwa kokuzonwabisa kwi-Intanethi kwatshintsha yonke into. Amalungelo kamabonwakude kunye nevidiyo yasekhaya yaba yimbali, kwaye ukwenza izinto zibe mbi ngakumbi, indawo yomculo wefilimu yaqala ukoma. Amabali eedolophu ezincinci aye esiba ngumkhwa kwaye iintsomi ze-NRI ezibekwe phesheya zazingasekho, nto leyo ethetha ukuba imfuno kwimarike yaphesheya nayo yaqala ukuncipha. Iinkwenkwezi ze-Bollywood, kwakubonakala ngathi, zaziphelelwa ziinketho zokuqinisekisa ukuba iifilimu zabo zenza imali ngaphandle kokukhutshwa kwemidlalo yeqonga.
Oku kuxa i-Instagram kunye ne-OTT beza eIndiya. Imithombo yeendaba zentlalo, ngakumbi i-Instagram, yavela ngokukhawuleza njengesixhobo esinokuvumela iinkwenkwezi ukuba zonwabele abaphulaphuli babalandeli ngaphandle kokuhambisa ukubetha okwenyani iminyaka. Inkcazo ye-stardom iye yasuka ekukwazini ukufumana amanqaku e-ofisi yebhokisi ukugcina okulandelayo. Hamba ze, yiya ngokobuhlanga okanye uhambe nje uwole iphopho yakho – ukuba ungumntu odumileyo, kulungile ukufumana inqaku elithi 'libetha', kwaye kunengeniso kwakhona. Yiba nokuba kunjalo, kwezi ntsuku, xa abathanda i-Bollywood bengajongi iifoto zeenkwenkwezi zeholide kwi-Instagram, kusoloko kukho oomatshini be-PR abathanjiswe kakuhle ukondla ii-portal zeendaba zefilimu kunye ne-Paparazzi snapshots yokufika kwisikhululo seenqwelomoya.
Si Instagram udumo luchaphazela kakubi ukunxanelwa ukugqwesa ngokuyilayo, i-OTT iqinisekise ukuba imali enkulu iyaqhubeka nokuphuma kungakhathaliseki ukuba yintoni ikamva lefilimu kwibhokisi yebhokisi. Iiplatifti ze-OTT namhlanje zeziphi iziteshi ze-TV ze-satellites kwi-2000 kunye ne-2010. Nangona i-craze yeziteshi ze-TV ezithenga i-Bollywood biggies yayinciphisa, i-OTT revolution yafika njengomsindisi kwishishini. Ukususela ekufikeni kwabo, amaqonga e Ukusasaza bebekwisiphithiphithi sokuqokelela iimuvi ezindala nezintsha kunye nemiboniso kuzo zonke iindidi, ukuze bagcine amathala eencwadi abo. Iifilimu ze-Bollywood, ngokwesiko zonwabela indawo esisigxina kwindawo yengqondo edumileyo, zaziphakathi kwezona zinto zafumana imali eninzi. Abadlali abakhulu kwimakethi ye-OTT zonke ziimpawu ezinkulu okanye zineenkampani ezinkulu ezibaxhasayo kwaye, ngokungafaniyo nendawo yokukhutshwa kwethiyetha, abangxamanga ukuba babuyise iindleko. Esi sizathu sokuba ezi sayithi Ukusasaza Ukuza kuthi ga ngoku bazimisele ukutya amakhulu eekhrore kwiifilim ezinkulu zeenkwenkwezi ezifana neRadhe kunye ne-83, ungakhathali ukuba baye basilela ekulindelweni kwiithiyetha.
Ngelixa izivumelwano ezimangalisayo ezinjalo zisenza imimangaliso ukunyusela ii-movie egos, ngokuqinisekileyo azikhuthazi iinkwenkwezi zethu ukuba zinikeze ulonwabo olusemgangathweni.
(Onke amanani ngokoqikelelo lorhwebo lwefilim)
UVnayak Chakravorty ngumgxeki wefilimu, umbhali kunye nentatheli esekelwe eDelhi-NCR.
Funda zonke Iindaba zamva nje, Iindlela ezintsha, Iindaba zeqakamba, Bollywood Iindaba, Iindaba ezivela eIndiya et Iindaba zokuzonwabisa Apha. Silandele kuFacebook, Twitter kunye ne-Instagram.
SOURCE: Uphonononga Iindaba
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