✔️ 2022-09-12 06:18:45 - Paris/France.
Iintengiso ziyeza Netflix, mhlawumbi ngokukhawuleza kunokuba bekulindelwe.
IWall Street Journal yanikela ingxelo yoko Netflix iqhubele phambili nokuqaliswa kwenqanaba lokurhuma elixhaswa yintengiso ukuya kuNovemba. ISydney Morning Herald, okwangoku, inika ingxelo yokuba iOstreliya iphakathi kwamazwe aphambili anokubona iintengiso Netflix ekupheleni kwalo nyaka.
Netflix iqale yabhengeza ukuba izakwazisa inqanaba elitsha, elinexabiso eliphantsi lomrhumo eliza kuxhaswa ziintengiso ngo-Epreli. Yayibubuso obuvela kwinkampani eyakha i-TV engenantengiso kwi-empire. Ewe, kuphela ngo-2020 apho i-CEO ye Netflix, U-Reed Hastings, wakhupha intengiso kwiqonga, esithi "uyazi, ukukhangisa kubonakala kulula de ungene kuyo."
Utshintsho lwentliziyo lulandele ingxelo yengeniso yekota yokuqala ka-2022 ukusuka Netflix, ebone ilahleko yababhalisi okokuqala ngqa kwiminyaka engaphezu kweshumi. Ukongezwa kweentengiso kwiqonga luphawu olucacileyo lokuvela kwexesha lokulinga kwindawo yokuthengisa. Ukusasaza.
Funda kwakhona: Kwimarike yonganyelwe ziinkonzo ze Ukusasaza, ilahleko enkulu yababhalisi ukusuka Netflix yingxaki enkulu
Iza kusebenza njani le nto?
Kubalulekile ukuqaphela ukuba onke amanqanaba okurhuma Netflix ayiqulathanga intengiso. Isicwangciso sangoku sesokuba kuya kubakho inqanaba elisanda kwaziswa, eliphantsi kwenkxaso yentengiso, elijolise kwimakethi yase-US malunga ne-7-9 USD ngenyanga njengexabiso. Oku kuya kuba sisaphulelo kwisicwangciso sangoku esisezantsi se-US $ 9,99 (AUD $ 10,99) ngenyanga. La maxabiso aya kulungelelaniswa kwiimalike zemali ezahlukeneyo apho Netflix isebenza nakumanqanaba exabiso akhoyo kwezi marike.
Ngokubonelela ngentengiso edibeneyo / inqanaba lomrhumo, Netflix wamkela imodeli yeshishini esele ikhona kwezinye iistreamer ezifana neHulu. Netflix igcina eli nqanaba lixutyiweyo, okuthetha ukuba ngelixa inqanaba elitsha liya kuba lixabiso eliphantsi, aliyi kukhululeka, njenge Ukusasaza I-ad-ixhaswa iyafumaneka kwiPikoko.
Upapasho luzisa imingeni emitsha yetekhnoloji kunye neshishini le Netflix, ongazange asebenze kule marike ngaphambili. Ukungena kule marike intsha, Netflix ibhengeze ukuba intengiso izakubonelelwa ngentsebenziswano noMicrosoft.
Ubambiswano kunye noMicrosoft luthomalalise uloyiko malunga nokungena kwe Netflix kwimarike entsha yeendaba kwaye inika Netflix ukufikelela kwiziseko zoncedo ezibanzi zikaMicrosoft.
Netflix ibhengeze ukuba udweliso lwemiboniso bhanyabhanya lwakuqala lunokuhlala lungenantengiso kangangexesha elithile emva kokuba lukhutshiwe, kwaye umxholo woqobo kunye nomxholo wabantwana onelayisensi uza kuhlala ungenantengiso.
Ukongeza kokuhlala kude nentengiso ebantwaneni, nto leyo e-Australia ilawulwa kakhulu ngurhulumente kunye neekhowudi zeshishini, Netflix ukwaphepha nabaphi na abathengi beentengiso kwi-cryptocurrency, intengiso yezopolitiko, kunye nokungcakaza.
Isibhengezo siya kuboniswa malunga nemizuzu emi-4 ngeyure yomxholo-ngokomxholo, uthungelwano lweTV lwase-Australia lwasimahla ukuya emoyeni lulinganiselwe kwizitishi zabo eziphambili ukuya kwimizuzu eli-13 ngeyure kunye nemizuzu eli-15 ngeyure kwizitishi ezininzi phakathi kwe-6am kunye ezinzulwini zobusuku.
Netflix iya kuba nemida kwinani lamaxesha intengiso enye inokuvela kumsebenzisi kwaye kulindeleke ukuba iintengiso zomxholo bhanyabhanya zisebenze kwifomathi yokuqengqeleka kwangaphambili, ngaphandle kokuphazamisa ukusebenza.
Funda kwakhona: Ukunyusa umgangatho: kutheni Netflix kwaye iTikTok iguqukela kuyo midlalo ukuqinisekisa ikamva labo
Intengiso kwishishini Ukusasaza
Netflix ayisiyiyo yodwa inkonzo yorhumo ukubhengeza intengiso njengenxalenye yezicwangciso ezintsha zokubeka amaxabiso. Ekuqaleni kwalo nyaka, iDisney inike ingxelo yekota ephumelele kakhulu ngokwembono yobulungu, ngokukhula kwababhalisi be-15 yezigidi, kodwa Ukusasaza ibingama-300 ezigidi zeerandi ngaphezulu kunoqikelelo.
UDisney ukwabhengeze ukuba ukhetho lobhaliso oluxhaswa yi-Disney + luya kufumaneka ngoDisemba. I-Wall Street Journal yabika ukuba ishedyuli kaDisemba enikwe yiDisney yinto eyabangela Netflix ukubonisa izicwangciso zayo zentengiso.
Abathengi bakamabonakude ngokwembali baqhelene nentengiso kamabonakude-eOstreliya, uthungelwano lwentengiso yomoya yasimahla ezisixhenxe, ezilithoba kunye neShumi, umsasazi woluntu we-SBS usasaza isixa esilinganiselweyo sentengiso kunye nomboneleli weTV ohlawulelwayo uFoxtel uxhaswa kokubini ukubhalisa. imirhumo kunye neentengiso. Isibhengezo ngokwaso asinto intsha kuluntu, kodwa ibingekho kuluhlu lwamaqonga. Ukusasaza premium njenge Netflix ngaphambili.
Amaqonga e Ukusasaza comme Netflix kunye neDisney + bafuna iindlela zokufikelela zombini kubaphulaphuli abatsha kunye nokwandisa ingeniso kumsebenzisi ngamnye. Kukho inkolelo phakathi kwabaphathi abaphezulu yokuba ukubonelela ngenqanaba eliphantsi elixhaswa ziintengiso liya kungena kwintengiso yabaphulaphuli abo bobabini abangayoyikiyo intengiso kwaye bajonge amaxabiso angoku omrhumo aphezulu kakhulu.
Kukho nobungqina obuvela kwamanye amaqonga e Ukusasaza, njengeHulu kunye noDiscovery+, ezibonelele ngamanqanaba obhaliso axhaswayo yintengiso, ukuba la manqanaba angavelisa ingeniso yomndilili ophezulu ngomsebenzisi ngamnye (ARPU) kunemigangatho ebiza kakhulu yomrhumo kuphela.
I-ARPU ngumlinganiselo osetyenziswa kushishino lwesoftware. Ukusasaza ephonononga ukuba yimalini eyenziwa yinkampani kumrhumi ngamnye emva kokuba kutsalwe iindleko zoshishino. Ukonyusa ingeniso yababhalisi kunokuqhutywa kukunyuswa kwamaxabiso omrhumo, ukuqhuba ababhalisile ukuya kumanqanaba abizayo omrhumo, ukunciphisa iindleko zoshishino, okanye ukongeza ingeniso eyongezelelweyo efana neentengiso.
Ngo-2021, i-CEO yeDiscovery uDavid Zaslav yaqaphela ukuba iDiscovery+ ibisenza ingeniso ethe kratya ngomrhumi ngamnye kwixabiso eliphantsi elixhaswa yintengiso kunenqanaba labo elibiza kakhulu lokurhuma ngengeniso yentengiso. UZaslav wathi ababhengezi babefuna ukufikelela abaphulaphuli ababengenakufikeleleka ubukhulu becala ngezinye iindlela zikamabonwakude.
Kulo moya, Netflix kunye neDisney babheja amanqanaba abo axhaswa yintengiso banokusebenza ngendlela efanayo kwaye banyuse ingeniso abanokuyivelisa ngomrhumi ngamnye.
Uvavanyo kwicandelo Ukusasaza
Uvavanyo malunga nezicwangciso zoshishino ezisele zisekiwe zilawula imeko yangoku ye Ukusasaza.
I-HBO Max, phantsi kwenkampani yabazali esanda kudityaniswa iWarner Bros. Ukufunyanwa, ngoku kutshintshela kumxholo welayisensi kwiimarike ezikhethiweyo kunokuba Ukusasaza kwiqonga layo. Ngokusasazwa kwe-Lord of the Rings prequel I-Rings of Power, i-Amazon Prime Video ifumanisa ukuba amava ayo kunye nemveliso ye-TV ebiza kakhulu kwixesha lonke kwi-US $ 715 yezigidi (i-AU $ 1,05 yezigidigidi) iya kuhlawulwa kuluntu.
FUNDA KWAKUNYE: Inkosi entsha yeRings prequel, iRings of Power, isetiwe kwiXesha leSibini kuMbindi womhlaba - nantsi into ethetha ngayo
Kukho imifuniselo kwishishini le Ukusasaza kwizicwangciso zokunika ilayisenisi, umboniso weTV, iimodeli zamaxabiso nangaphaya. Iziphumo zolu vavanyo ziya kuthatha ixesha. Kodwa yintoni ukufika kwentengiso Netflix iveza, kukuba iqhinga elisekiweyo alisawulawuli ubume bomhlaba Ukusasaza.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓