Fakhri K.
Niaj hnub no, thaum peb tham nrog koj txog lub vev xaib e-lag luam, qee lub npe yog qhov tseem ceeb. Qhov no yog rooj plaub ntawm Cdiscount khw. Txhawm rau kom ncav cuag nws qib tam sim no, cov neeg ua si dawb huv tau dhau los ntawm ntau qhov kev sim siab txij li nws tsim nyob rau xyoo 1990s.
Kev lag luam e-lag luam tau tawg hauv Fabkis nyob rau xyoo tas los no, tshwj xeeb tshaj yog txij li COVID-19 kis thoob qhov txhia chaw. Raws li cov duab los ntawm lub Federation of e-lag luam thiab muag muag (FEVAD), cov nyiaj tau los ntawm kev lag luam tau nce mus txog 35,7 billion euros hauv lub quarter thib ob ntawm 2022, nce 10% piv rau tib lub sijhawm xyoo 2021.
Cdiscount yog ib qho ntawm cov players tseem ceeb hauv kev lag luam no. Txawm hais tias nws tsis tau siv tag nrho kom zoo dua ntawm kev loj hlob sai ntawm e-lag luam, nws tau tswj kom ruaj khov nws cov nuj nqis, txawm tias 9,9% txo qis hauv nws cov lag luam ntim hauv thawj ib nrab ntawm 2022 piv rau xyoo 2021. Cdiscount ua haujlwm li cas? Koj yuav tsum paub dab tsi txog Fabkis e-commerce loj? Kev txiav txim siab.
Cov txheej txheem
Keeb kwm ntawm Cdiscount
Nws nyob rau lub Kaum Ob Hlis 1998 lub tuam txhab Fabkis tau tsim ntawm kev pib ntawm cov kwv tij Christophe thiab Nicolas Charle Hervé. Thaum ntxov, lub platform tsuas yog npaj muag siv CDs thiab DVDs. Peb xyoos tom qab, xyoo 2001, lub tuam txhab tau ua qhov txuas ntxiv ntawm nws cov haujlwm kom thiaj li tuaj yeem muag cov khoom siv thev naus laus zis.
Xyoo 2007, nws suav nrog cov khoom siv hauv tsev hauv nws cov catalogs, nrog rau kev kho kom zoo nkauj, rooj tog zaum (2008), kev ua si thiab cov khoom siv me nyuam (2009). Lub hom phiaj thawj lub khw muag khoom tau qhib hauv Bordeaux. Tom qab ntawd nws muab kev xaiv ntawm cov neeg muag khoom zoo tshaj plaws uas twb tau muag ntawm nws qhov chaw.
kwv tij: Idealo: Qhov zoo tshaj tus nqi sib piv siv tsawg dua
The takeover of Cdiscount los ntawm Casino
Txij li thaum 2000, pawg casino koom nrog lub peev ntawm Cdiscount ua tus tswv cuab. Nyob rau hauv 2008, nws tuav 79,6% ntawm cov shares. Nyob rau hauv 2011, Twv txiaj yuam pov yuav cov ntawm cov founding kwv tij ntawm lub site. Cov pab pawg ces dhau los ua tus tswv ntawm 99,6% ntawm lub tuam txhab peev.
Lub khw
Thaum lub Cuaj Hlis 2011, Casino thiab Cdiscount teeb tsa kev lag luam rau cov neeg thib peb. Nws yog Cdiscount kiab khw. Lub hom phiaj yog txhawm rau nthuav cov khoom lag luam thiab txhawb nqa lub tuam txhab cov nyiaj tau los. Thiab nws them: nyob rau hauv 2011, Cdiscount ua tiav ib tug turnover ntawm ntau tshaj ib billion euros.
Kev lag luam tshiab txuas ntxiv
Tom qab ntawd, hauv 2016, Cdiscount suav nrog cov kev pabcuam tshwj xeeb rau xov tooj ntawm tes, nrog rau hluav taws xob (2017), mus ncig (2018) thiab kev kho mob (2019). Cov tsheb siv tau nkag mus rau nws cov ntawv teev npe ntawm kev muab thaum Lub Ib Hlis 2021, ntawm Cdiscount Siv Tsheb. Txoj haujlwm no tau ua tiav nrog kev koom tes nrog Arva, ib lub koom haum ntawm PNB Paribas pawg. Yog xav paub ntxiv, Cdiscount Siv Tsheb tshwj xeeb hauv kev xauj tsheb ntawm tuam txhab tsheb. Nws kuj tseem muag cov tsheb siv tsawg dua 5 xyoos.
Cdiscount Marketplace: nws ua haujlwm li cas?
Niaj hnub no, ua tsaug rau nws Marketplace, Cdiscount yog qhov thib ob loj tshaj plaws e-commerce site nyob rau Fabkis. Tom qab 10 xyoo dhau los, cov neeg muag khoom sab nraud tuaj yeem muag lawv cov khoom nyob ntawd. Nws txoj cai tseem ceeb yog nyob ntawm tus nqi qis thiab cov chaw them nyiaj.
Qhov tseeb, lub tuam txhab Fab Kis yog ib qho ntawm cov chaw mus xyuas ntau tshaj plaws hauv Fab Kis nrog qhov nruab nrab ntawm 8 txog 11 lab tus neeg tuaj xyuas tshwj xeeb hauv ib hlis. Nws cov khoom tau muab faib ua ntau tshaj 40 pawg.
Kev ua lag luam ntawm Cdiscount
Hauv nws qhov Marketplace, Cdiscount siv FIA-net thiab 3D Secure systems. Lawv tau siv los lav kev ruaj ntseg ntawm txhua qhov kev lag luam ua los ntawm cov neeg siv khoom. Qhov kawg, thaum lawv yog cov tswv cuab, muaj peev xwm ua tau zoo ntawm ntau qhov zoo, xws li kev them nyiaj hauv plaub instalments, tsis cuam tshuam rau cov neeg muag khoom.
Cia
Rau lawv feem, cov neeg muag khoom tuaj yeem siv qhov Kev Ua Haujlwm Ua tiav uas muab los ntawm lub tuam txhab. Concretely, nws cia lawv mob taub hau ntawm kev khaws cov khoom, nrog rau kev ntim khoom thiab xa khoom.
Txawm ntau dua: lub tuam txhab Fab Kis saib xyuas cov neeg siv khoom rov qab los. Tsis tas li ntawd, tus neeg muag khoom tso siab rau nws cov logistics rau Cdiscount. Yog li nws tuaj yeem tsom mus rau nws qhov muag, loyalty ntawm nws cov neeg siv khoom thiab kev ua kom zoo ntawm nws txoj kev lag luam.
Kev tshaj tawm thiab kev tshaj tawm muaj zog
Cov neeg muag khoom ntawm Cdiscount tuaj yeem ua kom zoo dua ntawm lub zog tshaj tawm ntawm lawv tus tswv tsev. Nyob rau hauv qhov tseeb, lub hom yog tam sim no heev nyob rau hauv kev tes hauj lwm. Nws kuj tau nqis peev hauv kev tshaj tawm tshaj tawm hauv TV.
Unlimited Cdiscount program: nws yog dab tsi?
Cdiscount ntawm lub siab nyiam yog qhov kev pabcuam tshwj xeeb uas muab los ntawm lub tuam txhab ntawm 29 euros ib xyoos. Hauv kev xyaum, nws tso cai rau cov neeg siv khoom txo lub sijhawm xa khoom thiab txaus siab rau ntau yam txiaj ntsig, xws li kev tshaj tawm tshwj xeeb. Promo codes kuj muaj rau Cdiscount cov tswv cuab ntawm lub siab nyiam, tab sis nws tsis yog qhov ntawd xwb.
Express, unlimited thiab xa dawb
Thaum ib qho kev yuav khoom ua ntej 14 teev tsaus ntuj, Cdiscount cov tswv cuab ntawm lub siab tuaj yeem tau txais cov khoom nug rau hnub tom qab, tsis hais lawv qhov chaw nyob hauv Fab Kis.
Promotions thoob plaws hauv lub xyoo
Promo codes tshwj xeeb tshwj xeeb rau Cdiscount cov tswv cuab ntawm lub siab nyiam. Lawv tso cai rau lawv coj kom zoo dua ntawm kev tshaj tawm kev lag luam zoo nkauj thoob plaws hauv lub xyoo.
Qhov kev pab cuam Cdiscount Family
Cov tswv cuab kuj tuaj yeem siv Cdiscount Family. Qhov kev pabcuam no tso cai rau koj kom tau txais txiaj ntsig los ntawm kev tshaj tawm tshwj xeeb ntawm cov khoom siv hauv tsev uas pom nyob rau hauv ntu "unbeatable". Cov kev txo nqi kuj tseem cuam tshuam cov khoom ua si, nappies, cov khoom siv thaum ntxov, nrog rau lwm yam khoom tsim nyog rau cov hnub nyoog sib txawv.
Cov neeg siv khoom txhawb nqa
Cov tswv cuab ntawm Cdiscount e-commerce site ntawm yuav tau txais txiaj ntsig los ntawm lub tuam txhab kev txhawb nqa. Lawv yuav yog li kev txhawb nqa hauv kev tswj hwm ntawm lawv cov xaj thiab cov khoom tau txais.
Skypod, cov neeg hlau no uas saib xyuas Cdiscount warehouses
Txhawm rau txhim kho kev tswj hwm ntawm nws lub tsev khaws khoom hauv nroog Cestas, Cdiscount tau koom tes nrog Exotec Solutions los xa 30 Skypod robots. Cov tom kawg tuaj yeem khaws cov khoom. Lawv tseem tuaj yeem thauj thiab khaws cov crates uas muaj cov khoom hauv txee nrog qhov siab tshaj plaws ntawm 10 meters.
Cdiscount siv AI li cas los txhim kho nws cov kev pabcuam?
Artificial txawj ntse tso cai rau Cdiscount e-commerce site los txhim kho cov kev pabcuam muab rau cov neeg siv khoom. Nrog rau qhov no nyob rau hauv lub siab, lub tuam txhab Fabkis ua nws kim heev siv cov tshuab Kawm los txhim kho thiab hloov kho cov lus piav qhia ntawm cov khoom. Artificial txawj ntse kuj tso cai rau nws tus kheej tus neeg siv kev paub ntawm nws cov neeg siv khoom, tshwj xeeb tshaj yog hais txog cov khoom pom zoo.
NYEEM NTAWV: Kev tshuaj xyuas: Txhua yam koj xav paub txog Skrill xa nyiaj mus txawv tebchaws xyoo 2022 & Cov chaw xws li Instant Gaming: 10 Qhov Chaw Zoo Tshaj Plaws Yuav Pheej Yig Video Game Keys
no Artificial txawj ntse soj ntsuam tus cwj pwm ntawm cov neeg siv Is Taws Nem (kev tshawb nrhiav, feem ntau tau mus xyuas pawg, thiab lwm yam) kom muab lawv cov khoom lag luam uas cuam tshuam rau lawv cov kev txaus siab. Tsis tas li ntawd: Cdiscount Marketplace robots tuaj yeem muab cov neeg siv khoom tus kheej kev txhawb nqa rau lawv cov neeg siv khoom profile.
