Kev Ntsuam Xyuas Cov Hloov Kho
Dub Friday 2022 cov txheeb cais thiab cov nuj nqis tseem ceeb 📊: Qhov tshwm sim Dub Friday tau ua phem rau Tebchaws Europe tau ntau xyoo tam sim no. Nyob rau hauv ib lub sij hawm luv luv, no "Black Friday" tau dhau los ua ib hnub thaum muaj kev tawm tsam txhua qhov kev sib tw, tib yam li lub caij ntuj sov thiab lub caij ntuj no muag.
Nws yog ib lub sijhawm ntawm kev muag khoom tso cai rau cov tub lag luam ua lub ntuj raug txim ntawm kev hloov pauv ua ntej hnub so, thiab cov neeg siv khoom tau txais txiaj ntsig los ntawm kev yuav khoom zoo.
Qhov tshwm sim ntawm Dub Friday tuaj rau peb los ntawm Tebchaws Meskas. Nws tuaj yeem txhais tau tias "Black Friday", nws yog lub sijhawm tshwj xeeb tshaj tawm, ua qhov chaw ib hlis ua ntej Christmas. Yog hais tias nyob rau hauv Fabkis, hnub ntawm Dub Friday zoo li poob zoo li cov plaub hau ntawm cov kua zaub (lub xyoo no Dub Friday nyob rau hauv Fabkis yog teem rau hnub Friday, Kaum ib hlis 25), nyob rau hauv lub tebchaws United States, nws yog tsau hnub tom qab Thanksgiving, hnub so raws li tseem ceeb xws li Christmas.
Nyeem peb qhov kev kawm tob kom paub ntau ntxiv txog Dub Friday 2022 cov nuj nqis tseem ceeb, les kev txheeb cais ntawm qhov kev tshwm sim hauv Fabkis thiab thoob ntiaj teb, nrog rau cov neeg siv khoom tus cwj pwm thiab cov khoom thov.
Cov txheej txheem
Keeb kwm ntawm Dub Friday
Lub sij hawm Dub Friday thawj zaug tshwm sim nyob rau xyoo 1960 los xaiv hnub Friday tam sim tom qab Thanksgiving, plaub hnub Thursday thaum lub Kaum Ib Hlis: ib hnub thaum cov neeg Amelikas tuaj rau khw muag khoom ua lawv lub khw Christmas. Qee lub sij hawm tom qab, qhov kev qhia no tau coj los ntawm ntau tus tub luam los qhia txog "kev tawm ntawm liab".
Hauv Tebchaws Meskas, Dub Friday yog qhov tseem ceeb heev uas qee qhov chaw ua haujlwm muab lawv cov neeg ua haujlwm ib hnub so. Thaum qhov no tsis yog qhov teeb meem, cov neeg Asmeskas feem ntau siv lawv hnub so kom tsis txhob nco qhov kev tshwm sim.
Raws li cov lus dab neeg, cov tub lag luam uas ua lawv cov nyiaj los ntawm txhais tes siv tus cwj mem liab thaum lub sij hawm tsis txaus thiab cov xim dub thaum cov nyiaj hauv cov nyiaj tau los. Nws tau hais tias thoob plaws hauv lub xyoo cov nyiaj tau los thoob ntiaj teb tsuas yog rau hnub Friday nto moo, hnub uas cov lag luam tau txais txiaj ntsig. Nws yog qhov tseeb vim li no peb hais txog "Black Friday" lossis Dub Friday.
Dub Friday cov nuj nqis: Hnub uas cim qhov kev tshwm sim
Hnub Friday Dub yog qhov sib txawv, txhua xyoo nws yuav siv sijhawm hnub tom qab Thanksgiving, yog li tom qab plaub hnub Thursday ntawm Kaum Ib Hlis.
Nov yog cov hnub uas cim rau hnub Friday Dub:
- Dub Friday tau teem sijhawm rau cov hnub hauv qab no: Friday, Kaum Ib Hlis 25, 2022. Friday, Kaum Ib Hlis 24, 2023. Friday, Kaum Ib Hlis 29, 2024.
- Kev tshaj tawm ntawm Dub Friday tshwm sim rau hnub Friday Kaum Ib Hlis 25 thiab xaus hnub Monday 28, i.e. 4 hnub ntawm kev tshaj tawm thiab txo qis.
- Dub Friday xaus rau hnub Friday yav tsaus ntuj, Kaum Ib Hlis 25, 2022, thaum lub khw kaw, i.e. nruab nrab ntawm 18 teev tsaus ntuj txog 20 teev tsaus ntuj.
- Le Cyber Monday yuav muaj hnub Monday tom ntej ntawm Dub Friday.
- seev cev cov 1800 xyoo, lo lus "Black Friday" tau siv los siv rau kev lag luam lag luam kev puas tsuaj.
- Nws tsuas yogXyoo 2001 uas Dub Friday tau raug lees paub raws li hnub ua haujlwm tshaj plaws ntawm lub xyoo rau kev yuav khoom.
Dub Friday 2022 cov nuj nqis tseem ceeb thoob ntiaj teb
Xyoo 2021, Teb Chaws Asmeskas Dub Friday muag online tau nce txog $ 8,9 nphom, nqis 1,3% los ntawm $ 9 nphom siv rau xyoo 2020. Cov lag luam tau kwv yees tias tau ua $ 30-40 nphom hauv cov nyiaj tau los ntawm Dub Friday 2021.
Raws li cov kws tshuaj ntsuam, qhov kev txo qis no tau piav qhia los ntawm cov lingering cuam tshuam ntawm kev sib kis, suav nrog cov khoom lag luam cuam tshuam, nrog rau kev muab online ua ntej tau txais qee lub zog.
Qee tus neeg muag khoom hauv online, txawm li cas los xij, tau txais kev txhawb nqa. Cov Shopify cov tub lag luam pom $ 2,9 nphom hauv kev muag khoom thoob ntiaj teb Thaum lub sijhawm Dub Friday, nce 21% piv rau 2020.
Tseeb, Dub Friday yog undoubtedly lub roob ntawm bargains rau hauv khw thiab online khw. Ua tibzoo saib qhov tseeb Dub Friday qhov tseeb thiab cov ntaub ntawv los ntawm ob peb xyoos dhau los thoob ntiaj teb.
- Tuam txhab uas muag tau ua ib turnover ntawm 30 mus rau 40 billion dollars thaum lub sijhawm Dub Friday 2021.
- Nyob ze 13% ntawm tag nrho cov muag khoom khw muag khoom hauv Tebchaws Meskas muaj nyob nruab nrab ntawm Dub Friday thiab Christmas.
- Tau muaj 155 lab tus neeg yuav khoom Hauv Tebchaws Meskas ntawm Dub Friday 2021.
- US $ 100 nphom : US e-commerce muag rau lub Kaum Ib Hlis 2020
- Asmeskas kev yuav khoom online hauv 2020 muaj nce 32,2% piv rau 2019.
- 37% ntawm Cyber Monday digital muag tau ua nyob rau hauv mobile pab kiag li lawm.
- Smartphones tau siv ntau dua rau kev muag online, nce 25,3% rau $ 3,6 billion.
- 70% ntawm kev muag khoom hauv Shopify Thaum lub sij hawm Dub Friday tau ua los ntawm smartphones.
- Dub Friday 2021 pom 88 lab Asmeskas ua kev yuav khoom hauv online.
- Qhov nruab nrab txuag ntawm Dub Friday tshwj xeeb tau nyob ib puag ncig 24%.
- Nyob ze 43% ntawm Black Friday muag tau ua nyob rau hauv xov tooj ntawm tes.
- Millennials tau yog cov neeg siv khoom loj tshaj plaws / siv nyiaj.
- Ib puag ncig 29% ntawm cov poj niam npaj mus yuav khoom thaum lub sij hawm Dub Friday 2021.
- Amazon ua 17,7% ntawm tag nrho cov muag khoom Dub Friday.
- Qhov nruab nrab cov neeg laus siv 430 nyiaj thaum lub sijhawm ua lag luam.
- 66,5 lab Asmeskas yuav khoom hauv khw thaum Dub Friday 2021.
- Cov neeg siv khoom Asmeskas muaj siv $8,9 billion online thaum lub sijhawm Dub Friday 2021.
- Hauv xyoo 2021, Dub Friday muag online muag hauv Brazil tau tsim kwv yees li 4,2 billion tus neeg Brazilian tiag, nce kwv yees li tsib feem pua piv rau tib lub sijhawm xyoo dhau los.
- Hauv 2021, pawg neeg teb coob tshaj plaws hauv tebchaws Ltalis tau npaj rau siv ntawm 251 thiab 500 euros thaum lub sij hawm Dub Friday (30%). Tsis tas li ntawd, 22% ntawm cov neeg teb hauv Ltalis tau hais tias lawv npaj yuav siv nyiaj ntawm 151 txog 250 euros.
- Hauv kev tshawb fawb los ntawm qhov chaw nqe ntawm tus cwj pwm kev yuav khoom ntawm cov neeg siv khoom Dutch thaum Dub Friday hauv 2021, kwv yees li 4,5% ntawm cov neeg teb hais tias lawv yuav mus yuav khoom thaum lub sijhawm tshwm sim vim lawv ntseeg tias cov khw muag khoom muaj txiaj ntsig zoo rau cov nyiaj.
- Nyob ze 20% ntawm cov neeg siv khoom Dutch tau hais tias lawv yuav tsis mus yuav khoom rau hnub Friday Dub vim lawv xav tias cov khw muag khoom tau nce tus nqi ntawm cov khoom ua ntej qhov kev tshwm sim.
Dub Friday cov nuj nqis tseem ceeb hauv Fabkis
Hauv Fabkis, Dub Friday 2021 kev muag khoom tau nce 40% piv rau qhov nruab nrab txij lub Kaum Ib Hlis 1 txog rau 7, 2020. Hauv 2020, kev muag khoom tau nce siab ntawm +51%. Piv nrog rau xyoo 2020, qhov nce hauv kev muag khoom hauv online tau loj heev, ncav cuag yuav luag 160% piv rau thaum pib lub Kaum Ib Hlis. Cov pawg sab saum toj suav nrog cov neeg siv khoom siv hluav taws xob (+185%), khaub ncaws (+179%) thiab cov hniav nyiaj hniav kub / khoom kim heev / tsom iav (+174%).
- Raws li cov ntaub ntawv Criteo, Dub Friday 2020 ua rau muaj kev cuam tshuam hauv + 127% kev muag khoom piv rau lub kaum hli ntuj nruab nrab.
- 3 sectors tshwj xeeb tshaj yog ua tau zoo thaum Dub Friday hauv Fabkis: tech, zam, kev zoo nkauj.
- 46% ntawm cov neeg siv khoom npaj siab yuav nyiam kev yuav khoom los ntawm cov tub lag luam hauv online me me.
- Hauv Fabkis, Dub Friday 2020 coj mus rau qhov muag khoom siab tshaj ntawm +127%.
- Nyob ze 60% ntawm Fabkis npaj ua ib lossis ntau qhov kev yuav khoom ntawm Amazon qhov chaw muag khoom online.
- 62% ntawm cov neeg Fabkis ua kev yuav khoom txhua xyoo rau hnub Friday Dub.
- 30% ntawm cov neeg muaj hnub nyoog ntawm 25 thiab 34 tau npaj rau siv 201 euros thiab ntau dua.
- Raws li ib tug lub kaum hli ntuj poll 2019, ntau tshaj 54% ntawm cov txiv neej thiab 52% ntawm cov poj niam xav tias nws tsuas yog lwm qhov kev lag luam gimmick kom lawv siv ntau dua.
- 67% ntawm cov poj niam Fabkis hais tias lawv yuav yuav ib yam khoom ntawm Dub Friday yog tias tus nqi zoo txaus, piv rau 66% ntawm cov txiv neej.
- Cov neeg uas muaj hnub nyoog nruab nrab ntawm 35 thiab 44 xyoo yog cov feem ntau yuav yuav ib yam khoom thaum muag.
- 33% ntawm cov neeg siv khoom ntseeg tias COVID-19 tau hloov pauv cov neeg siv khoom mus tas li.
- Tus nqi ntxiv yog 18,42% ntawm txawb, thiab 13,31% ntawm desktop.
- Hauv Fab Kis, thaum lub sijhawm kaw, ze li ib ntawm peb tus neeg Fabkis (3%) tau yuav khoom zam ntawm lub vev xaib e-lag luam raws li a Kantar kawm.
Cov neeg yuav khoom txheeb xyuas thaum lub sijhawm Dub Friday
Interestingly, Cyber Monday muaj zog dua Dub Friday hauv Teb Chaws Asmeskas, nrog tag nrho cov muag khoom ntawm $ 10,8 billion vs $ 9 billion rau Dub Friday raws li Adobe cov duab. Nws zoo nkaus li tias cov neeg siv khoom tseem ceeb tau tos txog hnub kawg kom tau txais txiaj ntsig ntawm tus nqi zoo tshaj.
- Lub tawb nqa khoom tso tseg rau Dub Friday 2021 yog 76,63%.
- Cov kev sib raug zoo muaj qhov tso tseg ntau tshaj plaws (89,3%), tom qab ntawd email (80,6%), nyob (78,9%) thiab tshawb nrhiav (75,3%). kev tshawb fawb (75,3%).
- 62% ntawm cov neeg yuav khoom xav tias Dub Friday yog kev dag ntxias.
- 88% ntawm cov neeg yuav khoom Sib piv cov luv nqi ua ntej yuav khoom ntawm Dub Friday.
- 36% ntawm cov neeg yuav khoom ntawm Dub Friday nrhiav kev deals ntawm Google.
- Dub Friday 2015, US $ 1.656 lab tau siv online.
Asmeskas kev siv nyiaj
raws li MuagCycle, les Cov neeg siv khoom Asmeskas tau siv $ 8,9 nphom hauv online thaum Dub Friday 2021, tsawg dua qhov kev siv nyiaj nruab nrab hauv 2020, uas tau tshaj tag nrho cov ntaub ntawv dhau los, nce mus txog $ 9 nphom, piv rau $ 7,4 nphom hauv 2019 thiab $ 6,2 nphom hauv 2018.
Cov neeg nyiam mus kav khw digitally, yog li nws tsis xav tsis thoob tias lawv kuj ua li ntawd nyob rau ib hnub thaum yuav khoom hauv lub khw muag khoom zoo li kev yuav khoom hauv ntuj txiag teb tsaus. Nyob rau tib lub sijhawm, cov khw muag khoom e-lag luam thiab eShops tau tsim cov khw muag khoom 'Black Friday cov tswv yim kom tau txais txiaj ntsig ntau dua.
| Xyoo | Siv rau ib tus neeg yuav khoom | Tag nrho cov kev siv nyiaj (hauv billions nyiaj) | Feem pua nce |
| 2002 | N / A | $416.40 | 2.1% |
| 2003 | N / A | $437.60 | 5.1% |
| 2004 | N / A | $467.20 | 6.8% |
| 2005 | $734.69 | $496.00 | 6.2% |
| 2006 | $750.70 | $512.10 | 3.2% |
| 2007 | $755.13 | $526.00 | 2.7% |
| 2008 | $694.19 | $501.50 | -4.7% |
| 2009 | $681.83 | $502.67 | 0.2% |
| 2010 | $718.98 | $528.77 | 5.2% |
| 2011 | $740.57 | $553.26 | 4.6% |
| 2012 | $752.24 | $567.65 | 2.6% |
| 2013 | $767.24 | $583.52 | 2.8% |
| 2014 | $802.45 | $611.52 | 4.8% |
| 2015 | $805.65 | $628.17 | 2.7% |
| 2016 | $935.58 | $646.72 | 3.0% |
| 2017 | $967.13 | $679.24 | 5.0% |
| 2018 | $1,007.24 | $691.48 | 1.8% |
| 2019 | $1,047.83 | $718.64 | 3.9% |
| 2020 | $997.79 | $777.35 | 8.2% |
| 2021 | N / A | $886.7 | 14.1% |
Cov khoom muag zoo tshaj plaws thaum lub sijhawm Dub Friday
Koj puas paub cov khoom twg muag tshaj plaws thaum lub sijhawm Dub Friday 2022? Txhawm rau teb cov lus nug no, peb tso siab rau cov txheeb cais los ntawm cov npe loj xws li Amazon, Fnac, thiab lwm yam los tsim cov npe ntawm cov khoom muag muag tshaj plaws thaum lub sijhawm Dub Friday 2021.
Nyob rau hauv txoj kab pom ntawm Fabkis cov neeg yuav khoom hauv online, ntau yam khoom siv high-tech. Nyob rau hauv cov hlau lead, lub Apple cov khoom muag zoo tshaj plaws tuav plaub qhov chaw hauv qeb duas.
Cov consoles kuj ua tau zoo, txij li peb pom nyob rau hauv qhov thib ob thiab thib peb ntawm lub podium l 'tsis pom PS5 thiab Nintendo Hloov tau nyiam heev. TV thiab smartphones nyob ntawm qhov chaw seem. Tsis xav tias cov khoom pricey no tshwj xeeb yog saib rau qhov kev tshaj tawm loj tshaj plaws ntawm lub xyoo.
- Kua AirPods Pro
- Sony lub PS5
- Nintendo Hloov
- LG OLED55C15LA TV
- Apple lub iPhone 12
- Apple's 2 AirPods 2019
- Roborock S7 neeg hlau nqus tsev vacuum
- Apple lub iPhone 11
- Lub Google Pixel 4a
- Xiaomi Redmi Nco ntsoov 10 Pro
Thaum lub sijhawm Dub Friday tom ntej, thiab tseem rau Cyber Monday, cov khoom tshwj xeeb uas yog lub xov tooj smartphone yog tus naj npawb 1 yam khoom uas yuav tsum yog qhov kev txo qis hauv lub sijhawm no.
High-end game consoles yog nyob rau hauv cov npe ntawm cov khoom siv hluav taws xob zoo tshaj plaws rau lub sijhawm Dub Friday / Cyber Monday, nrog rau txhua yam kev ua si thiab cov khoom siv tshwj xeeb.
Cov koob yees duab soj ntsuam, uas tau dhau los ua qhov tseem ceeb hauv txhua qhov chaw sab hauv, kuj yog ib qho qauv ua raws.
Nrov tshaj plaws Dub Friday 2018 Pawg
- Cov xov tooj txawb
- Cov consoles
- TV
- Lub mloog pob ntseg
- Laptop
- Sneakers & xws li khau
- Cov ntsiav tshuaj
- Khiav khau
- SLR & mirrorless koob yees duab
- Cov ntxaij vab tshaus
- Graphics phaib (PCI Express)
- PS4 Games
- portable hais lus
- tshuab nqus tsev vacuum
Cov khoom nrhiav-tom qab tshaj plaws hauv Fabkis
Xyoo 2021, cov lus tseem ceeb tsom mus rau cov khoom tshawb fawb tshaj plaws rau Dub Friday hauv Fabkis, uas tau tshwm sim rau lub Kaum Ib Hlis 26. Raws li qhov tshwm sim, game consoles yog cov khoom nrov tshaj plaws nrog cov neeg siv khoom Fabkis, accumulating ib ncig ntawm 140 thov. Lawv tau ua raws li cov xov tooj thiab cov khoom siv, nrog rau 000 thiab 100 kev tshawb nrhiav.
| console | 140 |
| Xov tooj | 100 |
| Khoom siv | 55 |
| Naj hoom | 32 |
| Khoos phis tawj | 31 |
| Khaub ncaws | 29 |
| Nkawm khau | 25 |
| TV | 22 |
| Cov khoom ua si | 21 |
| Smartphone | 19 |
Cov khoom xav tau tshaj plaws
Cov khoom tshawb nrhiav tshaj plaws thoob ntiaj teb rau Dub Friday Kaum Ib Hlis 2021 yog Nintendo Hloov, nrog 1,22 lab tshawb nrhiav thaum lub sij hawm ntsuas. Nintendo Hloov yog lub console video game tsim los ntawm Nintendo uas tau tso tawm xyoo 2017. Cov khoom tshawb nrhiav tom ntej yog Apple Airpods, qeb thib ob nrog ntau dua 550 txhiab nrhiav thaum lub hli.
| Nintendo hloov | 1.220 |
| airpods | 550 |
| Kua saib | 550 |
| dyson | 450 |
| ps5 | 368 |
| iphone | 368 |
| ipad | 368 |
| airpods pro | 368 |
| ps4 | 201 |
| iphone 12 | 135 |
Txoj kev thiab lub cib fim
Nov yog cov ncauj lus tseem ceeb tshaj plaws thiab lub sijhawm los saib rau Dub Friday 2022. Tam sim no yog lub sijhawm zoo los hloov koj cov tswv yim kev lag luam Dub Friday rau hauv lub tswv yim ua tiav.
- Hnub ua koob tsheej tau dhau los ua qhov tseem ceeb hauv ntiaj teb; Dub Friday tam sim no yog hnub so nrov tshaj plaws hauv Fabkis, Lub Tebchaws Yelemees thiab UK.
- Yuav luag ib feem peb ntawm cov neeg yuav khoom hais tias lawv yuav pib lawv lub khw Christmas ua ntej xyoo tas los.
- 40% ntawm cov neeg siv khoom tau sim cov npe tshiab thaum lub sijhawm COVID-19 muaj thoob qhov txhia chaw.
- Ib qho tshwj xeeb omnichannel kev paub yog qhov tseem ceeb rau kev ua tiav raws li cov neeg yuav khoom nrhiav kev siv zog, txawm lawv nyob qhov twg.
- Kev muag khoom hauv online tau nce 93% hauv 2020, thiab kev lag luam e-lag luam loj hlob peb zaug sai dua li tag nrho cov muag khoom nyob rau tib lub sijhawm. Cov khw muag khoom hauv online muaj txoj hauv kev loj hlob ntxiv rau xyoo no.
- Kaum ib hlis, thiab tshwj xeeb yog Dub Friday thiab Cyber Weekend, tuaj yeem tsav mus txog 50% ntawm ib hom kev muag khoom rau tag nrho lub xyoo.
- Lub lis piam ua ntej lub sijhawm tiag tiag, cov lus nug tshawb fawb qhia tau hais tias cov neeg siv khoom xav paub ntau ntxiv txog Black Friday lub sijhawm yuav khoom, tshwj xeeb tshaj yog thaum nws tshwm sim thiab thaum twg cov nyiaj cheb pib.
- Zuag qhia tag nrho, qhov no yog lub sijhawm tshawb nrhiav hnyav thaum cov neeg siv khoom tseem tsis tau khi rau cov khoom tshwj xeeb lossis cov npe, thiab tseem tab tom nrhiav kev tshuaj xyuas.
- Kev tshawb fawb txaus siab rau cov khoom siv thev naus laus zis tau nce los ntawm 26%.
Nyeem >> Sab saum toj 17 Qhov Zoo Tshaj Apple Watch Games sim hauv 2023
Puas yog Dub Friday tsim nyog?
Cov Fabkis tsis yog cov kiv cua ntawm Dub Friday tiag tiag. Raws li kev tshawb fawb los ntawm Fabkis cov neeg siv khoom noj khoom haus UFC-Que Choisir, Tsuas yog 11% xav tias lawv tuaj yeem siv sijhawm los mus yuav khoom. Qhov seem 89% yog yuav luag tsis tau koom nrog hauv kev ua yeeb yam. Qhov laj thawj tseem ceeb yog vim li cas Fabkis tsis ntseeg tias tus nqi ntawm cov khoom muag yog qhov nthuav tiag tiag. Lawv yog txoj cai: nyob rau nruab nrab, cov nqi ntawm cov khoom muag tsis qis dua li cov nqi ib txwm muaj.
Txawm li cas los xij, qee lub npe muab cov luv nqi txaus nyiam thaum Dub Friday. Yog tias koj tab tom nrhiav rau Christmas tam sim no lossis ib qho khoom ua koob tsheej, nws yuav yog li tsim nyog ua qee lub khw hauv lub sijhawm no. Cov rooj kho kom zoo nkauj thiab cov ntawv sau kuj feem ntau ntawm kev muag khoom thaum lub sij hawm Dub Friday.
Tshawb nrhiav: E-kev lag luam: Qhov Chaw Tshaj Lij Online Online hauv Tunisia & Cdiscount: Fabkis e-lag luam loj ua haujlwm li cas?
Yog tias koj txiav txim siab koom nrog hauv Black Friday muag, nws yog ib qho tseem ceeb uas yuav tau ua koj cov kev tshawb fawb ua ntej koj yuav khoom. Sib piv cov nqi ntawm cov khoom hauv cov khw sib txawv thiab tsis txhob yig siv cov cuab yeej online uas tso cai rau koj los sib piv cov nqi. Thaum kawg, tsis txhob hnov qab xyuas cov khoom xa rov qab ua ntej yuav lawv: qee cov khoom muag tsis tuaj yeem pauv lossis rov qab tau.
