🍿 2022-05-27 11:35:03 – Paris/France.
NEW DELHI: The services of Streaming video are spending a lot of money to acquire and develop historical shows that could cost them 20-30% more than contemporary stories. Applause Entertainment, which has yet to announce the platform it is creating the show for, is making a multi-season series about Gandhi after buying the rights to two books on the subject. SonyLIV which has seen excellent traction for Rocket Boys, a biographical series about Homi J. Bhabha and Vikram Sarabhai, is now planning a second installment. He is also creating shows from other historical tales. A show about Rashtriya Swayamsevak Sangh founder KB Hegdewar is in the works, while the feature film adaptation of Netflix on The Archies, directed by Zoya Akhtar, will be set in 1960s India. Streaming said such stories bring a more mature audience to the platform, a category they need to build on as the pandemic has brought older and family viewers into the OTT fold.
“Although young people were the early adopters of digital content, the average Indian viewer age of SVoD (subscription video on demand) has now increased, with many older people discovering the access and variety of OTT during the lock. And people who can currently afford OTT subscriptions like brain content and deeper stories,” said Ashish Golwalkar, Content Manager, Sony LIV and Sony Entertainment TV at Sony Pictures Networks India. The platform is committed to telling stories of India, Golwalkar said, through book adaptations and stories of characters who helped shape the country.
The appeal of period dramas and tales transcends age, gender and preference, said Applause Entertainment chief creative officer Deepak Segal. “It's because history is an interesting subject for a wide audience and age is just a number. It's important for us to know how we got here and what happened in the past to lead to such great stories,” Segal added.
The investment for period pieces is significantly higher than stories set in the contemporary medium, said Laura Mishra, associate producer, Locomotive Global Media, a production house working on web originals that is developing a show on the emerging Indian television industry in the 1990s. Streaming. To maintain the authenticity of a vintage piece, production must be thorough with research to ensure historical accuracy. Also, the right writer and director is key to making a good, effective and commercially successful period piece,” said Mishra.
About 70-80% of the total budget for period shows is spent on art direction and production design, including sets and costumes, said Akshay Bardapurkar, founder of OTT platform Planet Marathi.
Certainly, market research shows that there is a trend and interest in period-specific content across borders. movies like The imitation game, Sardar Uddham, Gangubai Kathiawadi and show as Peaky Blinders, The Crown, et Bridgerton broke down language and cultural barriers and were enjoyed by people of all nationalities, Mishra said.
“Period dramas are a proven method, known for their success. Trends come and go, but vintage never goes out of style, so stories set in another era always retain a certain appeal. With the world constantly changing, it's reassuring for young audiences to see a rose-tinted, highly romanticized version of another era. It also gives them a window to experience a completely different time and imagine themselves in that time span,” said Hima Bulusu, associate director, large accounts at digital agency TheSmallBigIdea.
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SOURCE: Reviews News
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