📱 2022-03-24 08:38:23 – Paris/France.
Okay, a new report from Counterpoint Research shows that sales of high-end smartphones hit record highs in 2021, and on top of that, Apple's iPhones were top sellers in all territories, reports AppleInsider. It seems that Apple is dominating the premium smartphone category all over the world.
Apple Dominates High-End Smartphone Category, According to New Research Report
Previously, Counterpoint Research reported that Apple was dominating smartphone sales in the United States. On top of that, 7 of the top 10 best-selling smartphones in the world were…you guessed it, iPhones. Now the company has released new research that marks the dominance of the iPhone in the premium phone market, in every region the company studied. So, first of all, what does the firm consider a smartphone top of the line ? According to the firm, the market represents phones costing over $400, and that same market grew by 24% in 2021, compared to 2020. For the same period, the general smartphone market (not just premium phones) grew also increased, in a more modest way. 7%.
Counterpoint Research Director Tarun Pathak notes that the growth of the high-end smartphone market in 2021 was driven by several factors, and among them are replacement demand, OEM strategies, and even supply chain dynamics. 'supply.
But that's not the only reason we're seeing this growth. Pathak also pointed out that the demand for 5G connectivity also has a say in the matter. And, with the high-end market gap that Huawei has left (unfortunately for many), Apple has been aggressively filling, especially in China and Western Europe. Other companies that aggressively tried to take Huawei's place were Oppo, Vivo, and Xiaomi, according to the report.
As some of you may know, Apple does not publish sales figures, so the data used for research comes from Counterpoint's own sources. According to the information there, in 2021 Apple achieved a notable 60% share in the premium market for the first time since 2017.
It could also be because the iPhone 12 launch was delayed due to the pandemic and many of its sales were pushed back to 2021.
According to the research firm, Apple is in the best position to win over Huawei's high-end smartphone users in the near future, and overall the company expects Cupertino to see more growth, as well. only to bring more growth to the high-end market itself in the years to come. years.
However, it's not just Apple that's leading the market, and credit should be given when it's due, and so should the report. Senior analyst Varun Mishra points out that the future launch of foldable phones at a lower price will also boost the growth of the high-end market. The analyst points out that Samsung has proven foldable phones to be a viable market.
On the other hand, Apple is expected to launch a foldable iPhone in 2024, at least according to rumors.
Samsung's sales also increased in this segment, as did those of Oppo and Vivo.
The report said that Samsung's sales in the high-end smartphone market increased by 6% compared to 2020, but despite this, the South Korea-based tech giant lost market share. However, the Galaxy S21 still performed better in terms of sales compared to the Galaxy S20, whose sales suffered due to the pandemic. The foldables, Galaxy Z Fold, and Flip also performed well, especially in South Korea, the United States, and Western Europe. The report also points out that Samsung has also been hit by component shortages.
Oppo and Vivo, on the other hand, saw their sales in the high-end segment double in 2021. Roughly, these two companies grew by 116% and 103% respectively. Oppo is also growing steadily in the European market, managing to fill Huawei's gap in the market to some extent.
Xiaomi managed to break into the top five list for the high-end segment in almost all of its regions, and the company's gains were mainly driven by the Mi 11 series.
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 🤓