✔️ 2022-04-25 20:44:46 – Paris/France.
Netflix is in trouble. There's no nice way to put it. According to its latest report, the company suffered a loss of 200 subscribers, the first such decline in its history, which led to a collapse in its shares. The largest loss of its market value in a single day, from $ 348 dollars per unit, 220 $, price which had not been seen since 2018, and an abyssal gap, compared to its historic peak, in October 2021, with $690 per share. But faced with the onslaught of the market, Netflix has a bet: video games.
video games on Netflix
Netflix is no stranger to the world of video games. We're not just talking about their game adaptations, like Castlevania, Dragon's Dogma, DOTA and the series of League of Legends, Esotericbut of their own interactive productions, such as Bandersnatch, You vs the Wild, and most recently Cat Burglar. But Netflix didn't want to leave it all just in Choose Your Own Adventure-style interactive adventures, but, indeed, decided to create its own video games and even went so far as to buy studios, Sony and Microsoft style. Most recently, they announced a video game and anime series based on the popular board game, explosive kittenyes But it doesn't stop there, but Netflix is talking about creating 50 new video games, to offer them for free, without microtransactions or ads, and to double down on this lucrative market for one simple and simple reason.
Netflix rivals Fortnite
Netflix does not brand other services Streaming, such as Disney +, Paramount + or HBO Max as its most important competitor, but rather Fortnite. This, of course, refers not only to the video game giant owned by Epic Games, but also to the video games generally as support. According to the company, Netflix doesn't just want your money, it wants your attention, and video games are a big hog of this precious resource. If the video games captivate your attention, you devote time to them that you do not use to watch series or films from their catalog. Therefore, by providing video games as part of its entertainment offering, it could not only capture more user time and attention, but also justify its price increase.
Is it worth paying for Netflix subscription if its price has increased?
For millions of users, paying for the Netflix subscription has become as normal as paying for electricity, internet and drinking water. However, the constant and rapid escalation of its prices in recent years has caused many of these users to question whether it is really worth continuing to pay for the service. And it is that, despite the fact that Netflix has released more than a hundred original films, in the last year alone, and seems to have a growing catalog, users are reaching subscription fatigue. By integrating the video games in the price of your subscription, without additional cost, without payment per title, without limit and without having to buy anything else via microtransactions, Netflix could offer that differentiating element that would set it apart from the rest. After all, none of the other platforms Streaming has thought of a similar model or has it in its plans.
What video games Will Netflix create?
Netflix claims it has no idea how to create video games, so he bought studios and hired industry veterans. But he's also aware that he had no idea how to create original content back in 2011 when they released House of Cards. But the long shot paid off. Card castle was a hit, put Netflix on the radar, and started a trend that, so far, hasn't stopped. It even got Emmy nominations, the first series of Streaming to reach this milestone. However, as we have seen, having money, infrastructure and people does not guarantee anything in games. As is the case with Google with Stadia and Apple with Arcade.
netflix explosive kittens
Netflix bankrupt?
Many alarmists have used the comparison between blockbuster and Netflix, and were quick to call it irony or poetic justice that Netflix is now the one to be dethroned for its unwillingness to evolve. However, his attraction to video games shows just the opposite. Netflix understands that gaming is a multi-million dollar industry and far from believing it's treated any differently than film and television, it sees everything encompassed within the concept of entertainment or, more cynically, of consumer products that seek to capture our attention. Netflix bases its business model on retention. The more users consider that their Netflix subscription should not be canceled, the better it is for the company. And as gamers know, a video game can keep us in front of the screen for tens, hundreds or even thousands of hours, depending on the type of game we play. The video games can either be what helps Netflix take the plunge and pull itself out of its slump, or, in the most dramatic case, what ends up sinking them, as the video games are extremely expensive to produce, with development cycles that can take years, and with high risk, it might not pay off as the company thinks.
SOURCE: Reviews News
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