😍 2022-09-02 14:00:00 – Paris/France.
Most sports leagues have caught up with their time, connecting with audiences of all ages on social and digital platforms. However, the one place where they continually fall flat is the Streaming. Nielsen recently reported that viewership in Streaming surpassed cable viewership for the first time in July 2022 with 34,8% of consumers watching their favorite programs online. This presents a tremendous opportunity that NBA League Pass appears to be capitalizing on with its latest change.
As Jacob Feldman reported at Sportico, the program of Streaming League flagship NBA League Pass plans to cut its prices by more than half for the upcoming season. This will effectively attract more consumers to its platform at a cost comparable to what many are paying for their monthly bill. Netflix, Hulu or ESPN+.
This new $100 annual cost matches the price of ESPN+ and is significantly lower than the NBA's two biggest domestic competitors, the NFL and MLB. Last year's NBA League Pass + NBATV one-year package cost $229,99, which was approx. $64 less than NFL Sunday Ticket and $90 more than MLB.TV. For reference, 12 months of the standard plan of Netflix cost approx. $186.
A more affordable NBA League Pass is the first step to changing sports streams.
By reducing the price of its live-streaming platform to a market-tested and supported price, the NBA is killing two birds with one stone. First, many users in younger and/or lower-income demographics are more likely to subscribe to NBA League Pass instead of waging a pop-up war by watching on illegal streams. On the other hand, the league inserts its product into the " Streaming Wars” against a wider range of services like Netflix, Hulu, Disney+ and HBO Maxes worldwide while becoming more accessible than other major sports leagues.
While entertainment companies and media conglomerates scramble to lure people to their platforms, sports leagues have generally stuck to what they know: TV offerings. It will be difficult to make up for the loss of revenue from exclusive rights deals, but at the same time the NBA can sustain those interests through blackouts for local markets while expanding the league's view of a more casual audience.
At this point in the transition, most Americans subscribe to at least one or two Streaming. Many also have someone else's account password, compiling access to the Streaming like lucky pennies. If the budget of Streaming is limited to one or two services per year for an average user, basketball fans would be more inclined to sacrifice one of their other Streaming to access hundreds of basketball games each season.
With this change, NBA League Pass becomes the first service of Streaming athlete to be included in the price of common services. This differs greatly from the old League Pass fare or the NFL Sunday Ticket fare, which ends up costing the same amount you might pay to access three more traditional streamers. In turn, the NBA has the opportunity to tap into a wider range of consumers and, therefore, more households.
So, in addition to being a huge success on social media and in the global market, the most prolific basketball league in the world is getting into the game in Streaming to expand its audience and attract more attention from your average athletes. fan.
The NBA is playing chess while the competition is playing checkers when it comes to its new strategy when it comes to Streaming.
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 👓