😍 REVIEWS News – Paris/France.
- Suppliers of Streaming such as Netflix, Amazon or Disney must invest 4% of their sales in Switzerland in Swiss film production.
- This is what the amended law on cinema – known as “Lex Netflix” – provides for.
- Proponents of the proposal have now launched the election campaign.
The new film law creates fair market conditions and strengthens Swiss cinema and SMEs, said the non-partisan committee "Yes to the film law". He also highlighted the arguments in favor of the new investment obligation, which have already been able to obtain a majority in Parliament. Representatives from SP, Mitte, EVP, FDP, GLP and Grünen campaigned for the changed rules. The proposal creates fair market conditions and strengthens Swiss cinema and SMEs, was the tenor.
The committee wants to enshrine new investment rules
Proponents also referred to other countries, where an investment requirement for services Streaming has long been common practice. With the new film law, Switzerland would put itself on the level of neighboring countries and thus guarantee Switzerland equal opportunities on the international film market. With the new investment obligation for the services of Streaming, more Swiss productions would be seen in the future, the Yes Committee is still convinced of this. The offer will be wider and more diversified.
Caption: The non-partisan yes committee presented the arguments in favor of a change in the cinema law to the media in Bern on Thursday. keystone
In addition, the platforms were free to decide in which projects the money would be invested in Switzerland. Now all that revenue is going overseas, as critics of the new rules criticize. This is unfair, as Swiss providers in the television market have long been forced to invest in domestic film production.
The Minister of Culture, Alain Berset, assumes that Swiss cinema could benefit from an additional 18 million francs per year with the new model. If the suppliers of Streaming do not want to invest, they have to pay a replacement fee to the Federal Office of Culture (BAK) as an alternative.
SOURCE: Reviews News
Do not hesitate to share our article on social networks to give us a solid boost. 🤗