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Micromania wiki: Micromania-Zing is a French company created in 1983 by Albert Loridan, specializing in the sale of video games and consoles PS5, Xbox Series, Switch, PC, portable consoles. + 300 stores in France. Micromania offers Mega Loyalty Card, Payment in 3x or 4x CB and Withdrawal in 1H. PS4, Xbox One, Nintendo Switch, 3DS, PC, PS5, Xbox Series and more. Here is everything you should know about Micromania, the specialist in console, PC and console video games.
Channel distributing new and used video games, consoles, accessories and products derived from this universe. The leading brand in the video game sector in France has continued to move forward for more than thirty years despite changes.
Table of contents
Micromania: The pioneering spirit from the start
Micromania-Zing also called Micromania is a French company created in 1983 by Albert Loridan, specializing in the sale of video games. In its early days, it sold only by mail order.
Created 34 years ago, the Micromania brand was built on strong values: passion, customer satisfaction, service, sharing, innovation and advice. = was not about selling for the sake of selling, but rather about offering the right product to the right person, according to their age, their tastes and their level of expertise. A relationship of trust has thus been established between the brand and its customers (a rare phenomenon in the world of distribution!).
The corporate culture was born. Customers flocked. They have become Fans. They were called Micromanes. Since then, all video game enthusiasts like to share their in-store experience. Getting there has become a pleasure. And it still is.
Micromania became the leader in 2000. In 2008, the American group GameStop (7500 stores worldwide across 14 countries, 8,6 billion dollars in turnover in 2016) bought Micromania. Everything that makes the strength of the brand is retained. Above all, the ability to innovate in a very competitive and constantly evolving sector. In 2015, Micromania inaugurated its first Zing Pop Culture store in France. The world of video games thus acquires a gateway to the broader market of Pop Culture.
| Foundation | 1983 |
| Country of origin | France |
| Founders / Creators | Albert Loridan |
| Legal status | Joint stock company |
| SIREN | 480705946 |
| VAT number | FR32480705946 |
Micromania: Key dates
- 1983: Creation of Micromania as a mail-order company.
- 1987: 1st corner at Printemps Haussmann.
- 1989: 1st point of sale at the Forum des Halles, in Paris.
- 2004: 200th store rue Caumartin in Paris.
- 2008: GameStop acquires Micromania.
- 2009: 350th store in France.
- 2013: Acquisition of 44 Game stores.
- 2014: Nicolas Bertrand is appointed Managing Director of Micromania.
- 2015: 1st Zing Pop Culture store (Belle Épine).
- 2016: MAPIC Award for best new concept for Zing Pop Culture.
- 2016: Launch of the first Zing corners in Micromania stores.
- 2016: Micromania obtains the “Yield” Gold Award.
- 2017: 230 Zing Pop Culture corners.
- 2017: Launch of the 5-year Project. Gradual hybridization of Micromania stores in Micromania-Zing.
- 2022: Micromania-Zing becomes No. 1 in entertainment distribution.
IN 2016, THE VIDEO GAME PERFORMS. The market in France reached 3,46 billion euros, even surpassing the record achieved in 2008. Five games are among the Top 20 best-selling cultural goods in France. First place goes to QD• FIFA 17, with 1,4 million copies. 2017 should see further progress, driven by the success of the Switch, the launch of the Xbox One X and the momentum of the PS4.
Driving innovation
Micromania has always known how to anticipate and create: a loyalty program (Mégacarte), the development of the second-hand market, the Micromania Game Show, a cross-channel strategy, the launch of the Zing Pop Culture brand, the setting up of Pop Culture corners in Micromania stores.. But also a strong differentiation policy based on exclusive offers, offers coupled with second-hand buybacks...
A brand always on the move
In thirty years, Micromania has become the leading adviser to video game enthusiasts. With a network of 430 stores in France and more than 1700 employees, the group is the leading employer in the world of video games. One of the prides of the brand is to represent millions of loyal players thanks to the 3 Megacard (more than 3 million active customers per year). As the video game market is both growing and changing rapidly (transformation of uses, increasing power of dematerialization, etc.), Micromania had to evolve.
The introduction of Pop Culture merchandise in all Micromania stores from 2014 and the opening of several Zing Pop Culture stores from 2015 are the beginning of this transformation.
Zing Pop Culture: Micromania goes all the way
Films, series, talk shows, television, the web, blogs, social networks, literature… everywhere Pop Culture finds expression. It's more than a trend, it's become a true lifestyle As a major player in this broader industry, Micromania and Zing Pop Culture play a leading role in the development of this global market.
Micromania launched the Zing Pop Culture concept in September 2015 at the Belle Épine shopping center. There are thousands of derivative products related to video games, as well as an unparalleled choice of objects (collector figurines, reproductions, fan arts, etc.) from dozens of Star Wars, Pokémon, Marvel, DC Comics, Disney licenses. , Dragon Ball Z, Game of Thrones, Naruto… Lovers of comics, cinema and cartoons, TV series or music finally have a place to live where all the worlds of their culture, Pop Culture, are gathered. Of course, they can also find them on the Micromania website.
AMAZING! ZING IS THE LAST SYLLABLE OF THE ENGLISH WORD “AMAZING” (INCREDIBLE), LIKE THIS NEW STORE CONCEPT UNIQUE IN EUROPE.
The origin of Zing Pop Culture
In 2015, GameStop (parent company of Micromania) acquired Geeknet (ThinkGeek.com), then the leader in the Internet distribution of derivative products in the United States. 35 ThinkGeek stores have been opened there so far. The Zing Pop Culture brand has been deployed in Australia, and now in France.
On the website, Micromania has opened a dedicated Zing Pop Culture space where nearly 4000 product references are accessible 24 hours a day. In addition, all Micromania stores are equipped with tablets allowing you to order all of these Pop Culture references, which can be delivered in store or at home.
Discover: Sites like Instant Gaming: 10 Best Sites to Buy Cheap Video Game Keys
Zing Pop Culture stores in France
In all,7 Zing Pop Culture stores have already opened. But to develop the distribution of by-products on a national scale, this new brand relies on the power of the Micromania network: corners Zing Pop Culture were installed in 230 stores, and Pop Culture displays have been set up in all points of sale.
Thanks to these "hybrid" stores, Video Game Fans broaden the scope of their passion, and at the same time, it is no longer mandatory to be a Video Game Fan to enter Micromania.
- Center Cal Carré Sénart Lieusaint (77127)
- Center Cal Aeroville Roissy Ch. De Gaulle (95718)
- Bercy Village (75012)
- Center Cal So West Levallois Perret (92300)
- Center Cal Belle Épine (94320)
- Center Cal Euralille (59777)
- Center Cal Val d'Europe (77700)
- The website : www.zingpopculture.fr
- The merchant site: www.micromania.fr
Pop Culture: A Widespread Phenomenon
Pop Culture has already entered the lives of a whole generation of Fans of video games, Star Wars, Harry Potter, manga and superheroes. It now represents a booming market of more than 11 billion dollars in the USA... Micromania is already the benchmark for video games, with many heroes having become true icons: Mario, Sonic, Pac-Man, Assassin's Creed, Rabbids… In addition, the bridge between video games and cinema has existed for a long time, and there are countless adaptations of blockbusters into video games and vice versa. By bringing together Zing – a brand dedicated to Pop Culture – and Micromania, the brand has become a benchmark in this high-potential market.
Micromania PS5: buy the PlayStation 5 console
Discover all the packs of Playstation 5 console available at Micromania-Zing and throughout the store network. All PS5 consoles are available on Micromania-Zing, choose your console, its look and games with the latest exclusive offers. PS5, the market leader, is the console that brings together a multitude of gamers in front of their screens, which offers a modern and attractive design, which offers ergonomic and practical controllers.
After 15 years of price stability on new games, this generation of Playstation comes with an increase. The price has gone from around 70 euros to around 80 euros for a PS5™ game. Nevertheless, some games can be found second-hand at a lower cost in Micromania-Zing stores. Don't miss out on all the interesting promotions that bring prices down regularly.
The PS5 console is backwards compatible with a vast majority of PS4 games. This means that an exceptional collection of several thousand PS4 games (present on Micromania.fr) can be played on your PS5 console. What's more, this means that you will be able to download the games you have purchased from the PlayStation Store on the PS4 and play them on the PS5.
To read: How do I get early access to PS5 restocking on Amazon? & Black Friday 2022: key figures, dates, products and statistics (France & World)
Nintendo Switch consoles are on Micromania
This is THE console of the year! With its portable features and high-tech design, the Switch console will give you unparalleled feelings of freedom. Whether you're in your living room or on the go, the Switch follows you everywhere! The Nintendo Switch console is at your fingertips, just a few clicks away and it's yours! Hard hard to succeed the Wii U? Nintendo rises to the challenge with the all-new Nintendo Switch and the result is unbelievable! The Nintendo Switch is a concentrate of high-tech, mobility in addition.
Start a game of Zelda on your living room TV and continue your game on the go without interruption! To be sure to enjoy it as soon as it is released, the Nintendo Switch, its games and accessories are available for pre-order on Micromania. The Nintendo SWITCH console is the new console, which is an excellent gift for your child and, why not, for you?
Read also: Flink Review 2022: Price, Delivery, Promo Code & Information & Top: +99 Best Free and Paid Switch Games for Every Taste (2022 Edition)
Micromania-Zing offers you the new Nintendo SWITCH console, which will please everyone, young and old, men and women, experienced gamers and beginners. The wide choice of games will leave every gamer happy! Go to the Micromania-Zing stores to find a game that tempts you.
