Izibuyekezo Abahleli
Izinqamuleli ezihamba phambili zamahhala zesixhumanisi — Isifinyezo se-URL yakwaGoogle savalwa eminyakeni emithathu edlule (RIP), futhi kusukela lapho abantu okuhlanganisa nami bebezama ukuthola enye indlela entsha engcono kakhulu yokunciphisa isixhumanisi.
Ingabe ufuna isifinyezi se-URL esingcono kakhulu ukuze wehlise izixhumanisi zesayithi lakho, uhlaziye ukuchofoza, ungeze omaka be-UTM, usebenzise ukuqondisa kabusha, kanye/noma ufihle isixhumanisi phakathi kwesinye isixhumanisi?
Kule ndatshana sesiqoqe izifinyezo eziyishumi ezinhle kakhulu zesixhumanisi ukuze ufinyeze ama-URL akho nawo wonke amacala okusebenzisa. Kusukela kumasevisi afinyeza ama-URL wamahhala kuya ezinhlelweni zeprimiyamu ezigxile ebhizinisini, uzothola inketho enhle kulolu hlu.
Uhlu lokuqukethwe
Yini isifinyezi sesixhumanisi?
Isifinyezo sesixhumanisi (esifushanisa esibizwa nangokuthi isifinyezo) yisizindalwazi yehlisa ubude be-URL yakho (isixhumanisi). Umbono uwukwehlisa ikheli lekhasi lewebhu libe okuthile okulula ukukhumbula nokulandela. Kukhona izifinyezo eziningi zama-URL emakethe namuhla, okuhlanganisa i-Bit.ly, i-Google, ne-Tinyurl. Izinqamuleli zesixhumanisi zikusiza ukuthi udale ama-URL amafushane, abukeka kangcono, futhi uzuze kulezo zici zokulandelela nokuyikhomba kabusha.
Isibonelo, i-URL ethi "https://example.com/assets/category_A/subcategory_B/Foo/" ingafushaniswa ukuze ithi "https://example.com/Foo", kanye ne-URL ethi "https://en .wikipedia .org/wiki/URL_123" ingafushaniswa ukuze ithi "https://w.wiki/U". Ngokuvamile igama lesizinda eliqondiswe kabusha lifushane kunegama lesizinda sokuqala. Kwezinye izimo, ungakwazi ngisho nokwenza le URL encane ibe ngeyakho ngomshwana wangokwezifiso.
Ngifuna ukucacisa ukuthi isifinyezi se-URL siyinto efanayo nesifinyezi sesixhumanisi. Zonke lezi izindlela ezahlukene zokusho into eyodwa, okungukuthi sifuna ukuthatha into ende neyimbi bese siyenza ibe mfushane futhi ibe mnandi. Kuyinhlanganisela yezinzuzo ezihlukahlukene ezenza izifinyezo ze-URL zibe namandla. Uma uphatha amakhasi amaningi ezinkundla zokuxhumana, ayikho indlela yokuwazungezile.
Ungasifinyeza kanjani isixhumanisi mahhala?
Les izifinyezo zesixhumanisi ziyisixazululo esingcono kakhulu sokunciphisa isixhumanisi mahhala. Ngezifinyezo ze-URL, noma yiliphi ikheli lewebhusayithi elide nelingaqondakali lingancishiswa libe izinhlamvu ezimbalwa ngokuchofoza okukodwa nje.
Noma ubani onesiphequluli se-inthanethi angasebenzisa izinqamuleli zezixhumanisi: abaphathi bezokuxhumana, omama be-Facebook bansuku zonke, abanikazi bamabhizinisi amancane, abasebenzisi be-TikTok kanye ne-Instagram (insta bio) - nawe!
Ngokuqondile, izifinyezo ze-URL zisebenza ngokudala ukuqondisa kabusha ku-URL yakho ende. Ngokuthayipha i-URL esipheqululini sakho se-inthanethi, uthumela isicelo se-HTTP kuseva yewebhu ukuze ibonise iwebhusayithi ethile. I-URL ende kanye ne-URL emfushane kumane kuyiziqalo ezihlukene ukuze isiphequluli se-inthanethi sifinyelele endaweni efanayo.
Nakuba izinqamuli zesixhumanisi zazike zaba usizo ekufinyezeni izixhumanisi ezinde kakhulu ukuze zihlangabezane nomkhawulo wezinhlamvu ezinkundleni zokuxhumana kanye nezinhlelo zokusebenza zemiyalezo, izinkundla eziningi manje zikunakekela lokho. I-Twitter, isibonelo, ifinyeza ngokuzenzakalela zonke izixhumanisi ezabiwe ngesevisi yayo yokufinyeza i-t.co, kuyilapho i-iMessage ifihla zonke izixhumanisi ngemuva kwekhadi lokubuka kuqala. Uma uvele ubhalela abangani bakho, udinga kuphela ukukhathazeka ngokufinyezwa kwe-URL uma usebenzisa umbhalo kuphela.
Isifinyezo se-URL ye-Google, esaziwa kakhulu kwizifinyezo zamahhala, savalwa entwasahlobo ka-2019, kodwa umugqa wesiliva ukuthi kunezinye izinketho eziningi.
Olunye uhlangothi lohlamvu lwemali… Kukhona inqwaba yezinye izinketho. Wazi kanjani ukuthi iyiphi ongayikhetha?
Iseluleko sethu: bheka amasevisi i-url minimizer ekuvumela ukuthi wenze ngokwezifiso isixhumanisi sakho, noma abanayo ukuhlaziya okunemininingwane eyakhelwe ngaphakathi. Isizinda sokunciphisa isixhumanisi ukuthi sekunesikhathi ikhona isikhathi singathembeka kakhulu futhi sibe nedumela elihle, futhi sigweme noma yikuphi ukuvala shaqa noma iziphazamiso zesevisi.
Izifinyezo Ezingcono Kakhulu Zamahhala Zesixhumanisi
Isifinyezo esingcono kakhulu sesixhumanisi sincike kulokho okudingayo futhi ofuna sikwenze. Kukhona izinhlelo zokusebenza ezifinyeza ama-URL ezilula, ezisheshayo, futhi zamahhala, izinhlelo zokusebenza ezigxile ekukhangiseni nasekuhlaziyeni imininingwane yokuthi ubani ochofoza izixhumanisi zakho, kanye nezinketho ezikuvumela ukuthi ungeze izingcingo esenzweni kuzixhumanisi zakho, noma uqondise kabusha abantu ngokuya ngokuthi bakuphi. emhlabeni.
Ngaphandle kwezinketho eziyisisekelo, nazi izici ebengizifuna kusifinyezi esingcono kakhulu sesixhumanisi:
- Izibalo bese uchofoza ukulandelela
- Ukwenza kube ngokwakho ama-URL
- Uhlelo lokusebenza oluzimele/akukho ongakulanda
- Mahhala
- Ubudala
- Inani lekhwalithi yamanani
Ukukusiza ukuthi uthole i- izifinyezo ezingcono kakhulu zesixhumanisi ezifanele izimo eziningi zokusetshenziswa, Ngihlole izinketho ezingaphezu kuka-47 ezahlukene. Nazi ezingcono kakhulu, futhi yini ezenza zibe zinhle.
- Ngesibindi — isinciphisi sesixhumanisi samahhala, esinezibalo.
- I-TinyURL - Umakhi wesixhumanisi samahhala ongcono kakhulu ngaphandle kokubhaliswa.
- Sniply — ithuluzi elilula elifinyeza izixhumanisi futhi likuvumela ukuthi unamathisele owakho umyalezo oqondene nawe kunoma yikuphi okuqukethwe.
- ReBrandly — Isifinyezo sesixhumanisi esingokwezifiso esikuvumela ukuthi udale izixhumanisi zangempela nezichazayo usebenzisa igama lesizinda elinophawu.
- Ngobese - I-suite yokuphatha isixhumanisi ephelele enezibalo ezinemininingwane.
1. Ngesibindi
Ngesibindi iyisevisi egcwele, isifinyezi sesixhumanisi samahhala se-professional-grade. Inedeshibhodi ebanzi lapho ungalandelela khona amamethrikhi angaphezu kuka-20 ngesikhathi sangempela. Amathuluzi okulandelela umkhankaso nawo kulula ukuwasebenzisa.
Nakuba i-akhawunti elinganiselwe ye-Bitly yamahhala isetshenziselwa ukunikeza amathuba amaningi, kancane kancane kuye kwaba lula ukuyincoma, ikakhulukazi kumabhizinisi amancane. I-akhawunti yami yamahhala kusukela eminyakeni embalwa edlule ingacaca izixhumanisi ezingu-10 ngenyanga, kuyilapho izinhlelo ezintsha ezivulwa namuhla zivumela i-000 kuphela, nakuba usengakwazi ukwenza ngendlela oyifisayo ingxenye engemuva yama-URL afushanisiwe angu-100. Kuyindlela enhle yokuthola isikhombimsebenzisi sika-Bitly, kodwa kufanele ucabangele uhlelo olukhokhelwayo.
Uhlelo Oluyisisekelo luka-$35/ngenyanga luhlinzeka ngesizinda sangokwezifiso samahhala futhi ikuvumela ukuthi wakhe izixhumanisi eziyi-1 ngenyanga.
- Xhuma isizinda ngokwezifiso
- Ideshibhodi Yezibalo
- Ukuhlakanipha kokuzwa
- I-url yangokwezifiso
- Ukuhlanganiswa ne-Zapier ne-TweetDeck
- Isabela Ngokugcwele
- Ibanjwe efwini
- I-URL iqondisa kabusha
- Intengo encane: Uhlelo lwamahhala olulinganiselwe kakhulu; Uhlelo oluyisisekelo olusuka ku-$29/ngenyanga (lukhokhiswa njalo ngonyaka) olunezizinda ezinophawu, izixhumanisi ezengeziwe ngenyanga, nokusekelwa.
2. I-TinyURL
I-TinyURL yisixazululo esingcono kakhulu sokufinyeza isixhumanisi mahhala ukuze usetshenziswe ngokungaziwa. Ungenza ngendlela oyifisayo uchungechunge oluvela ku-URL yakho efushanisiwe.
Isibonelo, ungadala okuthi https://tinyurl.com/my_article_perso, kunokuba wenze okuthile okungahleliwe njenge-https://tinyurl.com/y3xvrfpg. I-TinyURL ayaziwa nhlobo - asikho isidingo sokuvula i-akhawunti. Okubi, nokho, ukuthi ayinikezeli ngezibalo noma ezinye izici ezithuthukile.
- Ukuqondisa kabusha ngokushesha
- Ikhono lokwenza i-URL efinyeziwe ngendlela oyifisayo
- Ukusetshenziswa okungaziwa
- Kulula ukuyisebenzisa
- I-TinyURL imahhala ngo-100%.
3. Sniply
Sniply isifinyezi se-URL esinomehluko. Ngokungeziwe ekufinyezeni i-URL, ungakwazi futhi ukwengeza ucingo esenzweni (CTA) kusixhumanisi ngasinye owabelana ngaso. Isibonelo, uma uxhume kokuqukethwe kwenkampani yangaphandle, ungangeza imbondela kulelo sayithi ngenkinobho exhuma kusayithi lakho.
Ngokubamba okuqukethwe okuvela kwabanye abantu, ungathumela kaningi ezinkundleni zokuxhumana. Bese wenza kube ngokwakho izixhumanisi ezimfushane ngomlayezo owazisa abasebenzisi ukuthi bathathe isinyathelo, njengokubhalisela incwadi yakho yezindaba.
- Engeza i-CTA yakho kunoma yiliphi ikhasi
- Enza ngendlela oyifisayo ama-CTA ukuze afanele umkhiqizo wakho
- Yabelana ngezixhumanisi ezifushanisiwe
- Lawula ukubandakanyeka kwesixhumanisi
- Ukulandelela imiphumela
- Engeza amaphikseli akhomba kabusha
- Ukuhlanganiswa namanye amathuluzi
4. Rebrandly
Rebrandly inikeza ubuchwepheshe bokunciphisa isixhumanisi obuthuthukisiwe obunamathani wezici. Ungasebenzisa leli thuluzi ledijithali ukuze udale izixhumanisi ezikhumbulekayo eziqondene nawe/ezinegama (kanye nezifushane). Ungasebenzisa lesi sifinyezo sesixhumanisi kokubili ukuze udale futhi wabelane ngezixhumanisi ezimfushane ezinkundleni zokuxhumana ezihlukahlukene.
I-Rebrandly iphinde ikuvumela ukuthi udale izindawo zokusebenza ezihlukene nozakwenu, okungase kuyenze ibe isinciphisi sesixhumanisi esingcono kakhulu samaqembu, futhi ifaka phakathi izici ezithuthukile njengosekelo lokuphinda ukhombe isixhumanisi.
- I-Bulk Link Building
- Amapharamitha we-UTM
- Ukufinyelela kwe-API
- 100+ ukuhlanganiswa kohlelo lokusebenza
- Ama-Emojis kuzixhumanisi ezimfushane
- I-GDPR-iyahambisana
- Amaseva okukala okuzenzakalelayo okusheshayo
- Imibiko eyimfihlo
- Imibiko yangokwezifiso
- Chofoza ukulandelela
- I-Rebrandly inikezela ngohlelo lwamahhala olulinganiselwe olusekela izixhumanisi ezingama-500 nokuchofoza okungu-5 ngenyanga. Ngemuva kwalokho, kunezinhlelo ezimbalwa ezikhokhelwayo:
5. I-Cutt.ly
Inkundla yokuphatha isixhumanisi ye Ngobese ikuvumela ukuthi ufinyeze, uthege, uphathe futhi ulandelele zonke izixhumanisi zakho endaweni eyodwa. Izibalo ezinemininingwane zinikeza ulwazi mayelana nokuchofoza, ukuchofoza kwenkundla yezokuxhumana, isikhombisi sekhasi, amadivayisi, iziphequluli, amasistimu kanye ne-geolocation.
Ungasetha igama lomkhiqizo wakho wangokwezifiso futhi uthole amakhodi e-QR. Kukhona futhi igenerator yekhodi ye-UTM eyakhelwe ngaphakathi kanye nekhono lokudala okunye ukuqondisa kabusha kwesixhumanisi kumadivayisi eselula.
- Ukwenza ngokwezifiso i-URL/i-slug esifushane
- Yakha Izixhumanisi Zomkhiqizo
- Ikhiqiza amapharamitha e-UTM
- Ukuvikelwa kwephasiwedi yezixhumanisi ezimfushane
- Chaza ezinye izixhumanisi zamaselula
- Hlaziya ukuchofoza okuhlukile
- Phatha ukuphelelwa yisikhathi kokuqondisa kabusha
- Shumeka kabusha amaphikseli
- Ukuhlolwa kokuhlukaniswa kwesixhumanisi
- Khiqiza amakhodi e-QR
- Susa izixhumanisi ezingafunwa
- Ukubethela kwesixhumanisi (SSL)
6. Mfushane.io
Iningi lezinqamuleli zama-URL zizokutshela ngenjabulo ukuthi abantu bachofoza kuphi izixhumanisi zakho nokuthi basebenzisa maphi amadivayisi, kodwa Mfushane.io iqhubeka ngesinyathelo esisodwa: ikuvumela ukuthi uqondise izivakashi ezivela ezindaweni ezahlukene noma usebenzise amadivaysi ahlukene futhi uzithumele kusixhumanisi esihlukile. Lokhu kuyasiza uma ufuna ukuqinisekisa ukuthi abasebenzisi be-iOS ne-Android babona isixhumanisi esilungile sokulanda uhlelo lokusebenza, noma ukuthi amakhasimende akho ase-US nase-Canadian abona uhlobo olulungile lwedola.
I-Short.io iyisifinyezi esihle kakhulu sesixhumanisi, nakuba ngokungafani nezinketho eziningi ezidingekayo ukuze usebenzise isizinda sakho sangokwezifiso.
7. T.co
Twitter inesifinyezi esakhelwe ngaphakathi, samahhala sesixhumanisi esifushanisa ngokuzenzakalelayo noma iyiphi i-URL ende ibe yizinhlamvu ezingama-23, okukunikeza amandla okuziveza.
Noma yiziphi izixhumanisi owabelana ngazo, ngisho nalezo esezivele zifushaniswa, zizoguqulwa zibe i-t.co URL ukuze i-Twitter ikwazi ukurekhoda izibalo futhi ikhiphe amasayithi angafunwa noma ayingozi.
Ukufunda futhi: Izinguquko ezihamba phambili zamahhala nezisheshayo ze-YouTube (3 Edition)
8. I-Hyperlink
Thola izaziso zesikhathi sangempela uma izixhumanisi zichofozwa ngosizo kusuka kusixhumanisi, noma ushintshe izilungiselelo ukuze uthole izifinyezo zangehora, zansuku zonke, noma zeviki.
I-Hyperlink iphinde inikeze imininingwane yokuchofoza ngakunye: thola idivayisi yesivakashi ngasinye, indawo, nolwazi lokudlulisela, kanye nedeshibhodi yokulandelela bukhoma.
Uhlelo lokusebenza (lwe-iOS ne-Android) luyisengezo esihle esandisweni se-Chrome, kulabo abadinga ukwabelana ngezixhumanisi ekuhambeni. (Umatasatasa, siyakuqonda lokho).
Izizinda ngokwezifiso ziyatholakala ngezinhlelo ezikhokhelwayo, eziqala ku-$39 ngenyanga.
9. I-URLz
Urlz iyisifinyezi esiyisisekelo kakhulu, kodwa esisebenza ngempumelelo kakhulu se-URL esikuvumela ukuthi udale iziphetho ze-URL ezimfushane nezingahleliwe. Awudingi i-akhawunti ukuze ufinyelele isifinyezo sesixhumanisi, vele uye ekhasini eliyisiqalo lesayithi bese unamathisela isixhumanisi sakho. Lesi sifinyezo sesixhumanisi simahhala ngo-100% futhi sine-API yokuxhumana ukuze sifinyeze izixhumanisi zakho ngobuningi.
10. Shrinkme
Uthola indlela elula yokwenza imali ngesifinyezo sesixhumanisi se-URL Shrinkme. Ungakwenza ngezinyathelo ezintathu ezilula. Vele udale i-akhawunti, ufinyeze isixhumanisi sakho futhi uthole imali.
Ungathola kalula imali ekhaya usebenzisa leli thuluzi lamahhala. Uzuza imali ngokuvakasha ngakunye. Ngenxa yohlelo lokudlulisela, ungakwazi ukuzuza okwengeziwe. Ungathumela abangani futhi uthole u-20% wemali abayitholayo impilo yabo yonke. Ungakwazi ukulawula zonke izici ezivela kuphaneli yomqondisi ngokuchofoza inkinobho. Ngaphezu kolimi lwesiNgisi, isiza sisekela isiFulentshi, iSpanishi nesiPutukezi.
Ibhonasi: I-Linkvertise
Uma ukufinyeza ama-URL kuyindlela yakho yokwenza imali. Bese kuba nengane entsha edolobheni engakusiza ukuthi ube yisazi kuyo.
Ngempela, ungathola imali kalula nge-Linkvertise. Iyindawo yokunciphisa izixhumanisi enenzuzo kakhulu emazweni akhuluma isiJalimane. I-Linkvertise ingagwema izigelekeqe ezicasulayo noma izendlalelo ngenkathi inikeza inkokhelo ephezulu.
Isiphetho: Ukufihla isixhumanisi phakathi kwesinye isixhumanisi
Kuleli qophelo, sibuyekeze izifinyezo ezingcono kakhulu zesixhumanisi ezitholakala ku-inthanethi ezithembekile nezimahhala. Njengoba ubona, cishe zonke izinsiza ezisohlwini zinikeza izici zokufinyeza izixhumanisi ngaphandle kokuthi udale i-akhawunti. Okwamanje kukuwe ukuthi unqume ngesinciphisi esingcono kakhulu sezidingo zakho.
Ukuze ufihle isixhumanisi kwesinye isixhumanisi kungenzeka ukhethe isevisi ye-anti-referrer, ecishe ifane nabanciphisi bezixhumanisi.
I-anti-referrer (futhi: isixhumanisi esingaziwa) yikhasi lewebhu elixhunywe phakathi komthombo wesixhumanisi kanye nethagethi yesixhumanisi. Isetshenziselwa ukudlulisa abasebenzisi. Inhloso ukufihla i-URL yewebhusayithi ethintekayo futhi ngaleyo ndlela kuvinjwe amathuba okulandela umkhondo.
Thola futhi: Amasayithi angama-21 Ahamba Phambili Wokulanda Incwadi (PDF ne-EPub) & +21 Amathuluzi Angcono Kakhulu Ekheli Le-imeyili Alahlwayo (I-imeyili Yesikhashana)
Ku-inthanethi uzothola abahlinzeki abaningi abanikeza imisebenzi ephikisana ne-referrer. Ngokuvamile, lokhu kwenziwa ngewebhusayithi eklanywe ngokukhethekile. Ikhohlisa isicelo se-HTTP seklayenti isebenzisa i-meta refresh tag kanye ne-server side scripting. Isiphequluli sewebhu sizobe sesishintsha isidluliseli sangempela sifake i-URL yaso noma uchungechunge lwezinhlamvu ezingahleliwe. I-anti-referent eyaziwa kakhulu ithi: anonym.to
Ngenxa yalabo abakhona abaphikisana ne-referrer, wena njengo-opharetha wewebhusayithi ungakha izixhumanisi ezingaziwa ngokuqondile ngesayithi lomhlinzeki.
