UViktoria C.
Kuzuza malini ukubukwa okungu-1 bhiliyoni ku-YouTube? Lowo ngumbuzo osezindebeni zawo wonke umuntu, akunjalo? Hhayi-ke, bambelela ngokuqinile, ngoba sizongena ekujuleni komhlaba we-YouTube ukuze siveze izimfihlo zemodeli yebhizinisi layo. Ngakho-ke, lungiselela ukumangala, ngoba izinombolo zizokwenza ikhanda lakho lijikeleze! Usulungile? Ngakho-ke, ake sithole okuthakazelisayo okusemuva kwe-YouTube kanye nezibalo zezinkanyezi ezingakhiqizwa ividiyo elula. Nazo-ke!
Ukuqonda i-YouTube nemodeli yayo yebhizinisi
YouTube ingaphezu nje kwenkundla yokwabelana ngevidiyo. Lena imayini yegolide yabadali bokuqukethwe abakwazile ukuheha izethameli ezibalulekile. Kodwa le nkundla yokwabelana ngamavidiyo aku-inthanethi ikuguqula kanjani ukubukwa kwendlela yokwenza imali kube yimali engenayo yalaba badali bokuqukethwe? Impendulo iyinkimbinkimbi futhi incike ezintweni eziningana.
Ngokuphambene nenkolelo evamile, i-YouTube ayikhokhi abantu ukuze ithole ababhalisile. Inani lababhalisile lingakhuphula ukubonakala kwesiteshi, kodwa lezi yizo imibono yokwenza imali ezingenisa imali. Abakhangisi bayakhokha ukuze babonise izikhangiso zabo kumavidiyo, futhi i-YouTube ihlanganyela ingxenye yaleyo mali engenayo nabadali bokuqukethwe.
Inani elitholwa abadali ngokubuka ngakunye lincike ku I-CPM (Izindleko Zokubuka Ngenkulungwane ngayinye). I-CPM inqunywa izinto ezintathu ezibalulekile: izibalo zabantu abalaleli, ukuncintisana, kanye nezomnotho zezilaleli. Isibonelo, izethameli ezindala ezineholo eliphezulu zingase ziphumele ku-CPM ephezulu. Ngokufanayo, uma abakhangisi abaningi beqhudelana ngokubuka okufanayo, lokhu kungase kwenyuse i-CPM.
Kubalulekile futhi ukuqaphela ukuthi inani lemali elenziwa abasebenzisi be-YouTube ngokubuka okungu-1, 000, 10, 000 million, kanye nokubukwa kwebhiliyoni elingu-100 liyahluka kakhulu. Kunolwazi oluningi olungaqondile mayelana nezinzuzo ze-YouTube, ezinezindatshana ezifuna amaholo aphezulu ngenani elithile lokubukwa. Eqinisweni, imali engenayo ingahluka kuye ngezici ezishiwo ngaphambili.
Akukhona konke ukubuka ku-YouTube okuhlobene nesikhangiso. Ukubuka akukwazi ukufaka isikhangiso ezimeni ezilandelayo:
- Ividiyo ayibafanele abakhangisi.
- Izikhangiso kule vidiyo zivaliwe.
- Azikho izikhangiso ezitholakalela lezi zithameli. Abakhangisi bangakhetha ukukhomba amadivayisi athile, izibalo zabantu, kanye nezintshisakalo. Isibukeli sakho singase singafani nalokhu okuhlosile. Funda kabanzi mayelana nezindlela zokukhomba izikhangiso zevidiyo
- Ezinye izici ziyavela, okuhlanganisa indawo yomsebenzisi, lapho egcina ukubona isikhangiso, ukuthi ubhalisele i-YouTube Premium noma cha, nokunye.
Ekugcineni, ukuqonda imodeli yebhizinisi ye-YouTube nokuthi ukubukwa kuhumusheka kanjani emalini engenayo kungasiza abasafufusa abadali bokuqukethwe bathole amasu asebenzayo okwenza imali ngeziteshi zabo.
Ukuze ubone >> Umhlahlandlela we-YouTubeur: Ungaqala kanjani ku-YouTube?
Kuzuza malini ukubukwa okungu-1 bhiliyoni ku-YouTube?
Kuyalinga ukukholelwa ukuthi ukubukwa kwebhiliyoni elingu-1 ku-YouTube kuhumusha inani lemali lezinkanyezi. Nokho, imfihlo yangempela yokwenza imali ku-YouTube isemininingwaneni eyinkimbinkimbi. Lo mbuzo, njengoba ulula njengoba ungase ubonakale, ufihla impendulo ecashile encike ezintweni eziningi.
Ngaphambi kokungena enhliziyweni yendaba, kubalulekile ukukuqonda lokho I-YouTube ayibakhokheli abadali ngokusekelwe ekubukeni sekukonke, kodwa kunalokho kusekelwe ekubukeni kwendlela yokwenza imali. Ngamanye amazwi, akuwona wonke umbono ozuza inani elifanayo. Ukubuka okubalwayo yilokho okubonisa izikhangiso, futhi lapha kukhona enye yezinto eziningi ezithonya inani lokugcina.
Ngakho-ke, noma sikhuluma ngokubukwa kwebhiliyoni elingu-1, akuyona yonke le mibono eyenza imali. Futhi ngisho naphakathi kokubukwa kwendlela yokwenza imali, inani elitholiwe liyahlukahluka ngokusekelwe ku-CPM, ethonywa izici ezifana nezibalo zezethameli, ukuncintisana kwabakhangisi, nesimo somnotho sezithameli.
I-CPM yizindleko zokuvelayo eziyinkulungwane, okuyinani abakhangisi abazimisele ukulikhokhela ukubukwa okuyinkulungwane kwesikhangiso sabo. Yilokhu ekugcineni okunqumayo ukuthi ingakanani imali etholwa umdali wokuqukethwe ku-YouTube ngokubuka kwakhe indlela yokwenza imali. Futhi kubalulekile ukuqaphela ukuthi i-CPM iyahlukahluka kakhulu.
Umdali wokuqukethwe one Ukubukwa kwebhiliyoni elingu-1 ku-YouTube kungase kuzuze u-$240k kuya ku-$5 wezigidi ngokusekelwe emalini engenayo yezikhangiso kuphela.
Ukwengeza, uma udala amavidiyo ngesiNgisi, ungakwazi ukukhulisa imali oyitholayo. Kwani ? Ngoba abakhangisi bavame ukuzimisela ukukhokha i-CPM ephezulu ukuze bafinyelele izethameli ezikhuluma isiNgisi, ezivamise ukuba nkulu futhi zihluke kakhulu.
Ngakho-ke kubalulekile ukuqonda ukuthi isibalo sokubukwa kwebhiliyoni, nakuba simangalisa kangakanani, asiyona inkomba eqondile yemali engenayo. Konke ukubuka kuyabalulekile, kodwa okubaluleke kakhulu ikhwalithi yalokho kubuka ngokombono wokwenza imali.
Ukufunda >> Phezulu: Izindawo ezi-10 ezihamba phambili zokulanda amavidiyo we-YouTube ngaphandle kweSoftware Yamahhala (uHlelo lwango-2023) & I-MP3Y: Iziguquli ezihamba phambili ze-YouTube ukuya ku-MP3 ngo-2023
Inani lokubukwa kwebhiliyoni elingu-1 elitholwayo ku-YouTube liyahlukahluka kuye ngezici ezimbalwa.
Imodeli yebhizinisi ye-YouTube isekelwe ezintweni ezimbalwa ezinquma ukuthi ingakanani imali abadali bokuqukethwe abayenza ngokubuka kwabo. Izinto ezintathu ezibalulekile izibalo zabantu abalaleli, ukuncintisana, kanye nezomnotho zezilaleli.
Abakhangisi bakhokha amanani ahlukile e-CPM (izindleko zokubukwa okuyinkulungwane) ngokusekelwe kuhlobo lwabantu nezithakazelo zezithameli. Ngakho-ke, uma ividiyo ifinyelela ukubukwa okuyibhiliyoni elingu-1 ngenani labantu elikhanga abakhangisi, ingazuza okwengeziwe kubadali bokuqukethwe.
