USara G.
Ngaba ukulungele ukuntywila kwihlabathi elinomtsalane lamabali e-Instagram? Bopha, kuba siza kutyhila izibalo ezili-10 malunga neli nqaku eliya kukuvuthela ingqondo! Nokuba ungumsebenzisi we-Instagram okhutheleyo okanye umthengisi osakhulayo, la manani aya kukunika ukuqonda kumandla eli nqaku kunye nefuthe lalo kwisicwangciso sakho sentengiso yedijithali. Ke, lungiselela ukumangaliswa zezi nyaniso zimangalisayo kwaye ukhuthazwe ngamathuba angenasiphelo eNdaba ze-Instagram.
Uluhlu lwangaphakathi
Amabali e-Instagram: Isixhobo esinamandla sokuthengisa
Ngaphandle kobunzima babo, Amabali e-Instagram bakwazile ukuqhwaba indlela yabo ukuya phezulu kwezona mpawu zidumileyo zeqonga. Baye baba yijenereyitha yokuzibandakanya yokwenyani, enikezela ngeenzuzo kuye wonke umntu ukusuka kubasebenzisi bemihla ngemihla ukuya kubaphembeleli kubathengisi. Nokuba ishishini liyisiqalo okanye uphawu olusekiweyo, amabali e-Instagram anika ithuba elihle lokusebenzisana kwabathengi kunye nokunyuswa kwemveliso.
Amanani anxulumene namabali e-Instagram anika ubungqina obungenakuphikiswa bokusebenza kwawo. Ukubonisa le ngongoma, siqulunqe uthotho lweembalasane kule theyibhile ilandelayo:
| Statistiques | amanani |
|---|---|
| Inani lemihla ngemihla labasebenzisi bamabali e-Instagram | 500 izigidi |
| Ukonyuka kwenani labasebenzisi ukusukela ngo-2018 | Kubalulekile |
| Inxalenye yabasebenzisi be-Instagram abathumela amabali yonke imihla | 86,6% |
| Umyinge wamashishini asebenzisa amabali ukukhuthaza iimveliso zawo | 36% |
Kwi-2018, amabali Instagram sele inamakhulu ezigidi zabasebenzisi bemihla ngemihla. Kwiminyaka nje embalwa, eli nani libone ukukhula kweemeteoric ukufikelela malunga nezigidi ezingama-500 ngo-2021. Ukongeza, phantse i-86,6% yabasebenzisi be-Instagram bathumela amabali yonke imihla, nto leyo ingqina ukuthandwa kwabo kunye nokubakho njengesixhobo urhwebo.
Amabali ayiyondlela nje yokuba abaphembeleli babelane ngeziqwengana zobomi babo bemihla ngemihla, baliqonga lokwenyani lamashishini, ebavumela ukuba baveze iimveliso zabo, babelane ngeendaba kwaye baqhube namaphulo okuthengisa asebenzisanayo. Ngapha koko, malunga ne-36% yamashishini asebenzisa amabali e-Instagram ukukhuthaza iimveliso zawo, ebonisa ukusebenza kwawo njengesixhobo sokuthengisa.
Ke ishishini lakho lingalisebenzisa njani eli thuba? Hlala nathi ukufumanisa indlela amabali e-Instagram anokubonelela ngayo uphawu lwakho ngamava awodwa kwaye abandakanya.
Amava ohlobo olulodwa kunye nokuzibandakanya
Amabali e-Instagram angaphezulu nje kwesixhobo sokuthengisa; ziyinyani amava brand oko kutsala kwaye kubandakanye abasebenzisi. Bavumela amashishini ukuba aqhagamshelane nabathengi babo ngendlela eyiyo neyobuqu, besenza amava ohlobo olunentsingiselo kunye nokuzibandakanya.
Nokuba ungumphembeleli ojonge ukomeleza unxibelelwano lwakho nabalandeli bakho, okanye umthengisi ojonge ukutsala abathengi abatsha, amabali e-Instagram abonelela ngeqonga elingenakuthelekiswa nanto lokunxibelelana nabaphulaphuli bakho. Eli bango lixhaswa ngamanani achukumisayo. Ngo-2020, ngaphezulu kwe-27% yemisebenzi yamabali iqulethwe umfanekiso kuphela ngosuku. Izinga lokukhula kwamabali e-Instagram ngo-2020 68%.
“Inxalenye yesithathu yawona mabali ajongwayo athunyelwa ngamashishini. Obu bubungqina bokuba amabali e-Instagram ayindlela esebenzayo yamashishini ukubonisa iimveliso kunye neenkonzo zabo kubaphulaphuli abaninzi. »
Amabali e-Instagram awajongwanga kuphela, ayabandakanyeka. Ibali elinye kumahlanu lifumana umyalezo othe ngqo kubabukeli, linika ithuba elixabisekileyo lokusebenzisana kunye nencoko yabathengi. Kolu nxibelelwano ludala amava ophawu olungalibalekiyo kunye nokuzibandakanya kubasebenzisi.
Ngamafutshane, ngamabali e-Instagram, amashishini anethuba lokwabelana ngebali lawo, abonise ubuntu babo, kwaye abandakanye abathengi bawo ngendlela entsha nenika umdla. Amabali e-Instagram ayisosixhobo sokuthengisa nje, ngamava awodwa kwaye abandakanyekayo.
Amabali e-Instagram kunye neMillennials
Ukuba uhamba kwivenkile ethengisa ikofu okanye eyunivesithi, kukho ithuba elihle lokubona abantu abancinci bexakeke kwiifowuni zabo, bebukele kwaye besenza amabali e-Instagram. Ubalo-manani oluchukumisayo lutyhila oko I-60% yeMillennials ithumela okanye ubukele amabali e-Instagram. Ayisiyonto nje yokuzonwabisa, iye yaba yindlela ekhethwayo yonxibelelwano kunye nokuzibonakalisa kwesi sizukulwana.
Akumangalisi ukuba iMillennials, abantu abancinci abazalwa phakathi kwe-1981 kunye ne-1996, banomdla kakhulu kwi-Instagram Stories. Ezi zibonelela ngeqonga lokwabelana ngamaxesha obomi ngoko nangoko, nokuba yilatte egqwesileyo, ukutshona kwelanga okunomtsalane okanye urhatya nabahlobo. Amabali e-Instagram abonisa ubomi bokwenyani beMillennials, ebavumela ukuba babelane ngobomi babo bemihla ngemihla ngendlela eyiyo nengahluzwanga.
Ukongeza, I-31% yeMillennials kunye ne-39% yeGen Z abasebenzisa i-Instagram benza umxholo, kuquka namabali, amele inxalenye enkulu yomsebenzi eqongeni. Iakhawunti ye-Instagram I-31,5% yabasebenzisi behlabathi abaneminyaka eyi-25-34. Oku kuthetha ukuba ngaphezu kwesibini kwisithathu sabasebenzisi be-Instagram bangama-34 okanye abancinci, begxininisa ukubaluleka kweli qonga kwizizukulwana ezincinci.
Isishwankathelo, amabali e-Instagram angaphezulu nje kwenqaku leMillennials. Baye baba sisixhobo esibalulekileyo sokubalisa amabali abo, ukwabelana ngobomi babo bemihla ngemihla kunye nokuzibandakanya noontanga babo. Kwaye ngokukhula kwenqaku lokuthandwa, kucacile ukuba amabali e-Instagram aya kudlala indima ebalulekileyo kwikamva lonxibelelwano lwedijithali kunye nokuthengisa.
Ubume bamabali e-Instagram
Ukucacisa ubume bamabali e-Instagram ngumdlalo we-chess wokwenyani kubathengisi. Ngo-2020, I-27% yomsebenzi wamabali e-Instagram iqulethe umfanekiso olula othunyelwa yonke imihla. Isenokubonakala incinci, kodwa yonke imifanekiso ilithuba lokutsala umdla wababukeli. Yiba nomfanekiso-ngqondweni wesiganeko sokuvula kwifilimu, yileyo kanye indima yalo mfanekiso: isimemo sebali.
Idatha ibonisa ukuba ngamabali amabini kuphela kwi-Instagram anemifanekiso esixhenxe, okanye i-10 kuphela. Namabali ambalwa, angaphantsi kwe-10% ukuba achaneke, abe nemifanekiso engaphezu kwe-12. Kwakutheni ukuze kulumke ngolo hlobo ekusebenziseni imifanekiso? Isizathu silula kwaye ilele kwimeko ye-ephemeral yamabali e-Instagram.
Enyanisweni, iimpawu ziyalahleka I-20% yabaphulaphuli babo emva komfanekiso wokuqala ukusuka kwibali le-Instagram. Kubalulekile ukuba utsale umdla wabaphulaphuli bakho kwasekuqaleni ukubathintela ekubeni baswayiphe ngasekhohlo, balahle ibali lakho.
Amabali e-Instagram anemifanekiso engaphezulu kwe-26 anomlinganiselo wokuphuma we-2% kuphela. Ngokwahlukileyo, amabali omfanekiso omnye kwi-Instagram anezinga lokuphuma le-8%. Olu luhlu lugxininisa ukubaluleka kwengxelo eyilwe kakuhle nebandakanyayo egcina abaphulaphuli bexakekile. Nangona kunjalo, i-avareji yenani lemifanekiso kwibali ngalinye lehlile kancinane, ukusuka kwi-7,7 ngo-2019 ukuya kwi-7,4 ngo-2020. Oku mhlawumbi kubonisa iinzame zeenkampani zokudala amabali amafutshane kunye neempembelelo.
Ngamafutshane, umfanekiso ngamnye, isakhelo ngasinye sebali le-Instagram lithuba. Ithuba lokubalisa ibali lakho, wabelane ngophawu lwakho kwaye ubandakanye abaphulaphuli bakho. Kodwa njengalo naliphi na ibali elimnandi, kubalulekile ukuqala kakuhle, ugcine umdla, kwaye ugqibe ngamandla.
Amabali e-Instagram: i-adventure ebalulekileyo yokuthengisa
Ihlabathi lezentengiso liye lajikwa phantsi ngokufika kwamabali e-Instagram. Olu hambo lokubonwayo lweyure ezingama-24 lwexesha elide kodwa lunamandla lube sisixhobo esiyimfuneko kubathengisi abafuna ukukhuthaza iimveliso zabo ngendlela entsha neyinyani.
EUnited States, ezi ngcali zichitha phantse 31% ukusuka kwibhajethi yabo ye-Instagram ukuya kwiintengiso kuMabali. Yinto ebonisa ukuba akukho zimpawu zokucotha, nge I-96% yabathengisi abaceba ukusebenzisa amabali e-Instagram kungekudala.
Amandla amabali e-Instagram awaphelelanga kwilizwekazi elinye. Ngapha koko, isiqingatha seebhrendi kwihlabathi liphela zenza iBali elinye le-Instagram ngenyanga, nto leyo eyenza ukuba ibe sesona sixhobo sisetyenziswa kakhulu kwimidiya yoluntu kuMntla Melika.
Nangona kunjalo, kubalulekile ukuba uqaphele ukuba izinga lokufikelela kwi-Instagram Stories liphantsi kunelo lezithuba. Nangona izithuba zinezinga lokufikelela kwi-9 ukuya kwi-20%, amabali e-Instagram ahluka phakathi kwe-1,2% kunye ne-5,4%.
Oku kuphakamisa umngeni kubathengisi: indlela yokwandisa impembelelo yomfanekiso ngamnye ukubamba ingqalelo yabaphulaphuli kunye nokwandisa ukufikelela?
Amabali e-Instagram, nangona ubomi bawo bulinganiselwe, abonelela ngeseyile engenanto yokubalisa amabali anyanzelayo, ukwabelana ngamaxesha akhethekileyo, kunye nokubandakanya abaphulaphuli ngendlela eyiyo. Nokuba usungula imveliso entsha, ukunika inkangeleko ngasemva, okanye ukwabelana nje ngemizuzu yemihla ngemihla, umfanekiso ngamnye lithuba legolide lokuchukumisa, ukukhuthaza, kunye nokunxibelelana nabaphulaphuli.
isiphelo
Nokuba kukwabelana ngamaxesha axabisekileyo okanye ukukhuthaza imveliso entsha, amabali e-Instagram ayichaze ngokupheleleyo imeko yentsebenziswano phakathi kweebrendi kunye nabaphulaphuli babo. Ezi capsules ezincinci zomxholo zivule iindlela ezintsha zonxibelelwano oluyinyani, zinika iibrendi ithuba lokuseka unxibelelwano olunzulu kunye nabaphulaphuli babo.
Amanani ayazithetha ngokwawo: ngaphezu Izigidi ezingama-500 zabasebenzisi bemihla ngemihla, Amabali e-Instagram awasekho nje into eyongezelelweyo - baye baba yinto ephambili yeqonga. Baye baba lijelo lonxibelelwano elibalulekileyo kwiimpawu ezifuna ukunxibelelana nabaphulaphuli babo ngendlela ehamba ngaphaya kwezithuba zemveli.
Abaphembeleli, ngakumbi, bafumene amabali e-Instagram iqonga elifanelekileyo lokunxibelelana nabaphulaphuli babo. Banokwabelana ngamaxesha kubomi babo bemihla ngemihla, baphendule imibuzo evela kubalandeli babo kwaye bade bakhuthaze iimveliso ngokusebenzisana neempawu. Ngenqaku lamabali e-Instagram, banokwakha ubukho bobuqu kunye nobunyani be-intanethi.
Abathengisi, ngokwenxalenye yabo, bakhawuleza baqonda amandla amakhulu amabali e-Instagram. Inyani yokuba phantse i-31% yebhajethi yabo ye-Instagram ichithwa kwiintengiso kwiNdaba ithetha ngokubaluleka kweli nqaku. Ukongeza, isibheno samabali e-Instagram asiphelelanga kubathengisi kunye nabaphembeleli-i-96% yabasebenzisi be-Instagram baceba ukusebenzisa amabali kungekudala.
Ukuqukumbela, amabali e-Instagram atshintshe indlela iibrendi ezinxibelelana ngayo nabaphulaphuli bazo. Nokuba ngaba abaphembeleli okanye abathengisi, amabali e-Instagram abonelela ngeqonga lokunxibelelana nabaphulaphuli babo ngendlela eyiyo kunye nentsha. Ngenani elihlala likhula labasebenzisi, amabali e-Instagram angaphezulu kwenqaku - aluguquko.
Amabali e-Instagram anabasebenzisi bemihla ngemihla abangaphezu kwezigidi ezingama-500, nto leyo eyenza ibe yinto edumileyo eqongeni.
Iipesenti ezingama-70 zabasebenzisi be-Instagram babukela amabali mihla le, kwaye i-86,6% yabo bathumela amabali.
I-36% yamashishini asebenzisa amabali ukukhuthaza iimveliso zawo.
