✔️ 2022-10-03 10:07:49 - Paris/France.
Isizukulwana esitsha sefashoni, iphazili entsha. Ngoku ekubeni iGeneration Z ivela njengoko ulutsha olusakhulayo kunye neMillennials besiya kufikelela kwiminyaka ephakathi, amashishini kufuneka azi ukuba yintoni enomdla kuwo, ebakhuthazayo, kwaye ebaqhuba ukuba bathenge. Ukuqonda iibrendi zakho ozithandayo kukuvumela ukuba usulungekise ngcono ukuqonda kwakho le ntengiso.
Oku koko uphononongo lwamva nje lweMorning Consult Brand Intelligence ngalo mba lubuzayo. Iimpawu ezenza i-10 ephezulu ziyingxube entsha, kodwa endala.
Uphononongo lweMorning Consult lwalungiswa lusuka kwisiseko saseMelika - esichaza ubukho beempawu ezithile - kodwa sisasebenza ukuqonda imeko yezinto ezingaphaya kwale marike, kuba ivumela iprofayile kunye nezinto ezinomdla. Uhlobo oluthandwayo lukaZ luyi
Youtube. Inethiwekhi yevidiyo kaGoogle ibekwe kwindawo yokuqala, ngokuthandwa yi86,23%. Ilandelwa yinkampani yabazali bayo: Uphando. Yinombolo ye-2 ye-brand enkosi kwisalathiso sokuthandeka se-83,87%. Nge-82,18%, Netflix luphawu lwesithathu kuluhlu, ebonisa ukuba iGeneration Z iyazithanda iimveliso ezenza ubomi babo bube lula.
I-10 ephezulu igqitywe ngu Amazon (80,28%), IiM & M (79,81%), WalMart (79,76%),
target (79,66%), Doritos (79,32%), I-Kit-Kat (78,96%) kunye Umoya (78,57%). Ngalo myalelo,
Gatorade, Nike, Iitshizi, Umthi weDola, Leprechaun,
iimvumba, capri ilanga, Pixar, IiSkittles yes Iapile Sondeza uluhlu ukuya kutsho kwiibrendi eziyi-20 ozithandayo.
Brands Gen Z uthanda ngaphezu komndilili
Kodwa ecaleni kolu luhlu, iMorning Consult ikhuphe uluhlu kunye nezinye iibrendi ezizithandayo zikaZ, ezo zikhethwa kakhulu sesi sizukulwana kunomndilili wabemi. Ngamanye amazwi, ipesenti yeGen Zers abathanda ezi mpawu iphezulu kune-avareji yenani labantu abazithandayo. Olu luhlu lukuvumela ukuba ufumane ngcono utshintsho kwiintsingiselo kunye nezinto ezinomdla, kuba zibonisa oko kufanelekileyo kubantu abancinci. Kwakhona apho bachitha ixesha elininzi kunezinye izizukulwana kwaye yintoni eya kuthi, ngoko, iphawule ikamva.
Ngaphandle kwazo naziphi na izinto ezothusayo, olu luhlu lukhokelwa nguTikTok. Umahluko phakathi kwe-Z kunye nenani labantu lithetha ngama-30,08 ekhulwini. Balandelwa nguDiscord (+28,66), Snapchat (+28,47), Instagram (+24,85), Cash App (+24,52), Spotify (+23,08), Shein (+22,2, 21,57), Trolli (+21.05), Twitch (+20.07) kunye ne-Apple Pay (+XNUMX).
Ziziphi iimpawu kufuneka zigcinwe engqondweni
Ukufunda le datha kwaye wenze izigqibo, amashishini kufuneka agcine izinto ezimbalwa engqondweni.
Okokuqala, iibrendi kufuneka ziqale ukuthathela ingqalelo ukuba iGeneration Z ngokwayo iyakhula. Ngamanye amazwi, ayinakwenziwa lula nje "ngolutsha", kuba inxalenye endala sele ingena kwinxalenye yesibini yamashumi amabini - okanye ibhekisa apho - ngoko ke ukhetho lwabo luchaphazela imarike yabasebenzi kunye neemveliso ezinxulumene nobomi babantu abadala.
Okwesibini, yintoni ezi zintlu zibonisa ukuba uthando iteknoloji X kwaye zincanyathiselwe entsha, kodwa kwakhona ukuba brand zemveli unokuba nendawo ukuba banokuhlala efanelekileyo.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟