✔️ 2022-10-27 18:01:45 - Paris/France.
UMaryleana Méndez Jiménez, uNobhala Jikelele we-Inter-American Association of Telecommunications Companies (ASIET), ubonise ukuba ukusuka kwi-2012 ukuya kwi-2017, iimodeli zoshishino kunye neenkonzo zeenkampani zobuchwepheshe zaqala ukubonisa iimpawu zokutshintshwa kwenkonzo.
Ngokomzekelo, iminxeba yamazwe ngamazwe yehle nge-17% ngelixa kumaqonga edijithali, anyuke nge-354%; Ngeli xesha, udidi lwemiyalezo yeSMS yesiqhelo yehle nge-17% ngelixa ungaphakathi izicelo njenge-WhatsApp ikhule nge-967%.
Ngale ndlela, ingcaphephe iyasiqinisekisa ukuba nangona ezi ziyidatha ezibuyela emva kwiminyaka eliqela, kusenokwenzeka ukuba kunye nobhubhane baye bandisa ukusetyenziswa kweenkonzo zonxibelelwano itekhnoloji kunye neenkampani zeefowuni eziphathwayo zinqabile.
“EBrazil, i-61% yabemi bayo bakhetha ukufowuna nge-WhatsApp endaweni yenkonzo yeselula kwaye yi-39% kuphela ekhetha ukufowunela; oko kukuthi, le mida yenkonzo iqala ukuba luzizi“, uyalumkisa.
Iingcali zolawulo ziyavuma ukuba kukho imfuneko ukuphonononga ummiselo wabadlali ababininjengoko iinkampani zobuchwepheshe bemiyalezo ezifana nevidiyo-kwimfuno zisebenza ngaphandle kwemithetho ecacileyo ngelixa iinkampani zonxibelelwano ezifana neselula kunye ne-TV ehlawulelwayo zilawulwa yimimiselo yokuthintela izenzo ezichasene nokukhuphisana.
Okwangoku, iinkampani zonxibelelwano ziphantsi kwemimiselo ebandakanya iintlawulo zelungelo kunye nokusetyenziswa kwe-spectrum, izohlwayo zokungahambelani, ukhuseleko lwabathengi ngokwemigaqo yobumfihlo kunye nomgangatho weenkonzo, ngelixa i-OTT (okanye inkonzo yothumelo lwasimahla) ixhomekeke kuphela intlawulo yerhafu eyongeziweyo (i-VAT) kunye nerhafu yengeniso (ISR), kodwa zombini luxanduva lwabasebenzisi.
"Ubudlelwane be-symbiotic buyakhula phakathi kwabaqhubi be-OTT kunye nabaqhubi be-telecom. Umbono welizwi kunye nomxholo womyalezo ukulinganisa imigaqo yomdlalo phakathi kwabadlali ababini, mhlawumbi ngokulawula ii-OTT okanye ngokumisa abaqhubi abanezibophelelo ezimbalwa ukwenzela ukulinganisa ibala lokudlala, "utshilo uJavier Morales Fhon, iMelika kunye neGlobal Market Trends Consultant eCullen International.
KuMartin Peitz, unjingalwazi wezoqoqosho kwiYunivesithi yaseMannheim kunye nomlawuli weZiko loBuchule kunye neNtsha eMannheim, eJamani, waqinisekisa ukuba ukutshintshwa kweenkonzo zonxibelelwano zendabuko ngeenkonzo zobuchwepheshe kuya kuxhomekeka ekufikeleleni kunye nezakhono zobuchwepheshe bezizwe; nangona kunjalo, njengoko abantu abaninzi bengena kwihlabathi ledijithali, abalawuli kufuneka bahlolisise iinketho ukuze iinkampani zonxibelelwano zingancitshiswa "kwimibhobho yenkonzo yedijithali".
I-Pay-TV kunye neenkampani zonxibelelwano, ukuze zijongane nabakhuphisana abatsha betekhnoloji, bagqibe kwelokuba badibanise amandla kunye nabo izicwangciso zokupakisha ukuze kugcinwe abasebenzisi babo kwaye bangaphulukani nokubaluleka kwabo kwiimarike zabo.
UMiguel Flores Bernés, igqwetha eGreenberg Traurig, LLPl, uyaqaphela ukuba iiqonga zevidiyo kunye nevidiyo zikhula ngokukhawuleza kwaye ziwela imida, ezivelisa ukungalingani kokulawula, kodwa, ngenxa yokuba iimarike zeteknoloji zihlala zitshintsha, kunzima ukwenza ummiselo.
"Kum kubonakala ngathi eMexico asikakulungeli ukulungiselela isikhokelo solawulo, kodwa sinezixhobo ezinje ngezifundo zentengiso ukuchonga imiqobo kukhuphiswano okanye ubukho bezinto eziyimfuneko kwaye kufuneka sithathe ithuba kwezi ndlela sinazo. ,” kuchaza uFlores.
Zenza ntoni ezinye izizwe?
Kuyavunywa ukuba, ukuphuhliswa kweenkonzo ezivela kwiinkampani zeteknoloji kunyanzelisa abalawuli behlabathi ukuba baphinde bacinge ngemithetho yomdlalo, kodwa kunzima kuba. iimodeli ezintsha zoshishino ezingabonisiyo ukuba zingaba ngumqobo kukhuphiswano kwixesha elizayo.
Nangona kunjalo, ngawaphi amaqumrhu achasene ne-antitrust kwihlabathi jikelele ahlalutyayo kukufikelela kwinqanaba lokudlala phakathi kwe-telcos kunye ne-OTTs.
Umzekelo, ngo-2020, umlawuli waseIndiya waqinisekisa ukuba akukho mfuneko yokulawula amaqonga, kodwa ngenxa yophuhliso kunye nokusetyenziswa kwawo kwiimarike, kutshanje kupapashe uthethwano loluntu ukuseka umthetho omtsha wothungelwano ngefowuni ukulawula ii-OTT njengeenkonzo zonxibelelwanoeziya kubafaka kwilayisensi efanayo kunye nokusekwa ngokusemthethweni, ukuqinisekiswa komsebenzisi wokugqibela kunye neemfuno zokuqokelelwa kwedatha yabathengi, enye yamandla angundoqo ezi nkampani ezivumela ukuba ziphuhlise imodeli entsha yezoshishino .
Ngelixa wayeseKorea, wanyanzela iqonga lakhe elibizwa ngokuba nguKakao ukuba ahlawule kabini ukusetyenziswa kothungelwano lwe-telecom okt i-corporate kunye norhulumente. Oku kuyenzeka nakwiNetflix kunye neGoogle.
SOURCE: Uphonononga Iindaba
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