🍿 2022-09-05 21:55:48 - Paris/France.
Kwiminyaka elishumi edlulileyo, iinkonzo Ukusasaza ziye zaba lelinye lawona mandla alawula ukusetyenziswa koluntu kokuzonwabisa. Ukusuka kwimidlalo yeTV ehlekisayo ukuya kwiimuvi ezoyikisayo kunye nayo yonke into ephakathi, iinkampani ezinjengeHBO Max, Netflix kunye noHulu bahlala bevelisa umxholo okanye babanga amalungelo kwimisebenzi esele ikhutshiwe.
Kodwa iindaba zamva nje malunga neenkonzo ze Ukusasaza banexhala. Warner Bros. Ukufumanisa -- i-media conglomerate engumnini we-HBO Max -- ilahlekelwe yi-3,4 yeebhiliyoni zeedola kwikota yayo yokuqala njengenkampani edityanisiweyo, eyaqala nge-1 ka-Epreli ukuya kwi-30 kaJuni. Nangona isenza ingeniso ngemveliso nakwizitudiyo zayo, iWarner Bros. Ukufunyanwa akwenzi mali ngoku Ukusasaza.
Ngokuqinisekileyo, ilahleko kwishishini lokuzonwabisa linikezelwe. Ayiyiyo yonke imuvi okanye imiboniso bhanyabhanya eya kutsala umdla kubaphulaphuli, nokuba bangamalungu eqela elidumileyo okanye incoko ekholisa abantu. Nangona kunjalo, i-titan efana neWarner Bros. Ukufumanisa kuyasilela kakhulu kuyothusa ukubona, xa kujongwa ukuthandwa kweenkonzo zoFundo. Ukusasaza emveni kweminyaka.
Kubonakala ngathi iinzame zokuzama ngalo lonke ixesha zinetyala. UDavid Zaslav, i-CEO kunye noSihlalo weWarner Bros. Ukufunyanwa, kuvume ngokuphandle ukuba ukugxila "kumathuba emali" yayiyeyona nto iphambili kwinkampani kwimemo kubasebenzi bayo. Kwinkitha yezigqibo zokunciphisa iindleko, yavala i-CNN +, ithatha amanyathelo okuphumeza a Ukusasaza kuyo yonke inkampani kwaye, kutsha nje, ivume ukususwa komxholo kwi-HBO Max.
Ukulandela ukudibanisa phakathi kweWarner Bros. kunye noFundo+ ebutsheni balo nyaka, i-HBO Max igcine iikopi ezingama-20 kunye nezihloko ezingama-36 zizonke kwithala leencwadi ukuze konge imali, kubandakanywa neziqendu ezingama-200 zeSesame Street kunye neentandokazi zakutsha nje ezifana ne-"Infinity Train" kunye ne "Summer Camp Island."
Ukudana kwabaphulaphuli kunye nabayili, uWarner Bros. Ukufunyanwa akuloyiki ukulahla iimuvi kunye nemiboniso bhanyabhanya ngaphandle kwesilumkiso esikhulu. Ngoku, imidiya yasekuqaleni kunye neyomfanekiso evela kwiqonga labo iya kuthunyelwa kwindawo enzulu ye-intanethi apho inokufumaneka kuphela ngokugqekeza, ngokutsho kwabasebenzisi abaninzi be-Twitter. Abadali, njengo-Owen Dennis we-"Infinity Train," baziva beshiywe emva emva kwesigqibo senkampani kwaye "bengazi ukuba [i-chop] iyeza," wabhala kwinqaku le-Substack.
Abafundi befilimu kunye nabadali bayayiqaphela indlela eba mbi ngayo imeko-bume kummandla wokwenziwa kweefilimu, besoyikela ukuba oku kungathetha ntoni kuhlobo lwabo lobugcisa abaluthandayo kwixesha elizayo.
Omnye wabo nguMax Berengaut, umfundi wesine kwiKholeji kunye nomongameli weVirginia Filmmakers/Filmmakers Society.
"Ngokuqhelekileyo imboni yefilimu ibona into abayenzayo njengamanani kwi-spreadsheet," kusho uBerengaut. “Eyona ngxaki imbi yale meko-bume entsha ngandlel’ ithile kukuba akusekho naziphi na inkuthazo yokuba ibe yeyokuqala okanye yokuyila. Kukho inkuthazo kuphela yokuvelisa ingeniso kwabo bachaphazelekayo benkampani.
Ootitshala kulo mmandla baye baqaphela ukuba iinkonzo zemfundo zinjani na Ukusasaza ukunyolukela inzuzo yaba.
“Yonke into imalunga neyona nto iphambili kwaye yintoni enengqiqo kwishishini,” utshilo uMat Marshall, unjingalwazi wezifundo zosasazo eyunivesithi. “Ngumdlalo weqokobhe. »
Nangona kunjalo, uMarshall ugxininisa ukuba abadali kunye nabaphulaphuli akufanele balahlekelwe lukholo kwicala elithathwa licandelo lefilimu.
"Ngamaqonga amaninzi, kukho amathuba amaninzi kubabhali, abadlali kunye nabenzi befilimu," kusho uMarshall. “Icala elibi kukuba kukho umxholo omninzi ekufuneka singene kuwo. Kuya kubakho imiboniso emininzi erhoxisiweyo, kodwa ithuba elingcono lokuba igem engabonakaliyo inokuvela.
Elinye nje lamaqonga amaninzi Ukusasaza, Warner Bros. Ukufunyanwa kunokusebenza ngokulula njengoko ishishini linokwenza kwimeko yalo, lizama ukuhlala lihamba emva kotshintsho olukhulu kulwakhiwo lombutho. Kodwa -- njengoko kungqinwa yilahleko yabo ephezulu kulo nyaka -- ukuthatha umxholo okalwe kakhulu kubabukeli kunye nabadali kubonakala ngathi yimpendulo engalunganga.
Nangona imemo kaZaslav ikhankanya ukudala "inkcubeko yentsebenziswano" esebenza njengeqela elinye, izigqibo zakhe zokungawuhoyi umsebenzi onzima wabadali zichasene nomnqweno wakhe wokubambisana. Ngokuqinisekileyo, abadali abaziva inqanaba lokuzithemba uZaslav ajolise kulo, njengoko uBerengaut noDennis babonisa.
Ukanti, ngokukaBerengaut, indlela uWarner Bros. Ukufunyanwa kunye nezinye iinkonzo Ukusasaza ukwenza imisebenzi yabo kufuneka ingabi nampembelelo kwindlela ubugcisa obuveliswa kwaye bamkelwe ngayo ngabanye. Ababukeli kunye nabadali banamandla okwenene kwimidiya ye-cinematic, ukholelwa.
“Esona sisombululo ndisibonayo kukungqina ngeengqondo zethu ukuba kusekho into ebalulekileyo kubugcisa kwihlabathi,” utshilo uBerengaut. "Kufuneka senze izinto ezingenakuthintelwa, ezimangalisayo, ezintsha, eziqaqambileyo, zelizwe - kwaye ngaphezu kwako konke - abantu. »
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗