✔️ 2022-05-10 11:01:00 - Paris/France.
Intsomi engathandwayo ekufikeni kwayo eqongeni kubangele ukungazinzi kwinkampani, ngoku ejongene neyona ngxaki imbi kakhulu kwimbali yayo emfutshane.
Kwakubonakala kungenakwenzeka ukuyeka, kodwa ingxaki yamaqonga Ukusasaza I-Netflix ibisenza iintloko iiveki ixela kwangaphambili i-debacle. Akubonakali ngathi sijongene nesiphelo senkampani enkulu eyayilawula indawo ye-SVOD iminyaka, kude nayo, kodwa oko kubonakala kukhuselekile ukuthetha kukuba. Inkonzo ye Ukusasaza ijongene nowona nyaka umbi kwimbali yayo esemfutshane ngo-2022. Ilizwi le-alamu lokuhla kweNetflix lenzekile emva kokufumana inyani ekhathazayo ngokwenene kubatyali-mali: ilahleko yababhalisi be-200 kwikota yokuqala yonyaka kuphela kunye nokuhla kwe-000 yezigidi zeedola kwixabiso lomrhwebi wenkampani. Ngoku ingxelo enomdla evela Intatheli yaseHollywood apho Imithombo eyahlukeneyo yabelana ngotshintsho kwinkampani ebinokuthi ikhokelele ekwehleni, ivumela uthotho oluthile ukuba luchongwe njengendawo yokuguqula.
Mhlawumbi uyilibele ngokupheleleyo, ukususela ngoko yenziwe ngo-2018kodwa kunjalo anelisekiUthotho olwenziwe nguLauren Gussis (I-Dextre) kunye neenkwenkwezi uDebby Ryan njengowesifazane osemncinci ukuba aziphindezele kuwo wonke umntu owamenza ukuba azive kakubi malunga nobunzima bakhe kwixesha elidlulileyo.
Uthotho, luhlaziywe emva kwenxalenye yalo yokuqala kodwa lwarhoxiswa emva kweyesibini kunye ubethwe kanobom kukugxekwa kweengcali - phantse i-11% iyakuvuma oko kwi-portal yokuqokelela izigxeko Utamatisi obolile-, ixelwa ngomnye wemithombo ekufutshane neNetflix ekuboniswane ngayo lupapasho njengoko Ukuqala kwento abayibiza ngokuba yi "Walmartization", igama elibhekisa kwimikhwa yokusetyenziswa kwenkampani edumileyo iWal-Mart kwaye ethanda ubungakanani kunomgangatho.
Bayibiza ngokuba yi-Insatiable-sango kwiipaseji zeNetflix, ”uqinisekisa umthombo odityanwe naye yi-'Hollywood Reporter'. “Yamnika amandla okunika abantu abaliqela ukukhanya okuluhlaza. Oku kubangele ukudimazeka kunye nesiphithiphithi esipheleleyo. Wonke umntu wayecinga ukuba le nto yenziwa nguTed [Sarandos] yayimbi
'Inganeliseki', ukuqala kokuncipha kweNetflix
Wenza ntoni uSarandos, i-CEO kunye nentloko yesiqulatho kwiNetflix? Umthombo wale mpapasho ikhankanywe ngasentla uthi: “Ukuvumela elinye iqela ukuba likhanyise into elinye iqela eliye layigatya.
Ngokwethiyori enomdla exhaswa ngabadali bomxholo abakhulu abaye basebenzela iqonga, Kukho ubudlelwane obuthe ngqo phakathi kweengxaki inkampani ekuxelwe ukuba ijongene nazo namhlanje kunye nokuhamba kukaCindy Holland, owayeyintloko yeNetflix yokuqala, ngo-2020. Ngokwale mithombo, uHolland, owadlala indima ephambili ekusunguleni ezinye zeengoma ezinkulu zeNetflix ezamzisa phezulu njenge. Indlu yamakhadi, I-Orange ngumnyama omtsha nokuba izinto ezingaqhelekangabaphuhlise ubudlelwane obuluqilima nabadali kwaye wabanika ixesha elifunekayo ukugqiba iiprojekthi zabo, apho wayekholelwa kakhulu. [ye'Ukusasaza'] Yakhelwe kwincasa kaCindy Holland,” waqinisekisa omnye wabo.
Nangona kunjalo, imbono kaTed Sarandos yayingeyonto ikhethiweyo, kwaye njengomthombo odityaniswe nenkampani kwixesha elidlulileyo, iNetflix yayicacile ukuba kufuneka inyuse kakhulu umthamo wayo ukuze ikhuphisane. Kwaye yiloo nto awayenzayo. Ingxaki yavela xa ukuthengiswa ngokugqithisileyo kwaqala ukubeka emngciphekweni inkcubeko yomgangatho apho yonke into yayisekelwe kuyo ngaphambili.
Ukufika kwi-2016 ye-CBS yangaphambili kunye nomphathi we-Universal Television, u-Bela Bajaria, njengentloko yomxholo wamazwe ngamazwe kuphawulwe ukuguquka, kubonisa imithombo edibeneyo. Ngo-2017, waodola iziqendu ezili-13 ze anelisekiuthotho oluye lwaliwa yi-American open network CW kwaye apho iqela elikhokelwa yiHolland liye lahamba phambili. "UTed Sarandos, efuna ukonyusa kakhulu umxholo, waqala ukujonga iBela [Bajaria] njengeyona nto ifanele ukuba yiyo inkampani, ngelixa uCindy ehlala esithi kufuneka siye kubadali abakumgangatho ophezulu," utshilo omnye umthombo. THR.
Ngokuqinisekileyo, akukho mntu ubuza umsebenzi wakhe kwaye kwiNetflix abafuni ukuncoma uBela Bajaria, iliso lakhe elihle kunye nobunkokeli bakhe obuhle. Unoxanduva lwempumelelo ye TuUmdlalo weskwidi okanye lupinephakathi kwezinye izihloko kunye nomsebenzi wakhe olungileyo awunakubuzwa, kodwa kwenzeke ntoni aneliseki Oku kubangele ukungazinzi, kwaye imithombo ithi ihambelana nabanye abaphathi beNetflix baqala ukuba nexhala malunga nokukhula kwenani lezihloko.
I-Netflix 'Hump' icacisiwe
Njengoko bekulindelekile, iindaba zokulahleka kwababhalisi kwikota yokuqala ye-2022 ngokukhawuleza zikhatshwa yi uhlalutyo oluvela kwiingcali ezahlukeneyo, ezathi ngokukhawuleza zabonisa ukuba inkampani yayijongene nengxaki enkulu ngokwenene. Ngapha koko, olunye uqikelelo mva nje lugqibe kwelokuba iNetflix inokulahlekelwa ukuya kuthi ga kwizigidi ezibini zababhalisele kwisiqingatha sokuqala sonyaka kwaye ixabiso layo lesitokhwe liya kuqhubeka lithotywa kwiinyanga ezizayo.
INetflix inengxaki enkulu ukusukela ngo-2011 kwaye ithatha inyathelo: ukufika kweentengiso kunye nokuhamba kakuhle kukwabelana ngeeakhawunti.
Ke, sichithe unyaka sibukele iNetflix njenge 'platform'Ukusasaza' ganadora que había sido capaz de cambiar la formma en que consumiamos audiovisual y que resultaba ngokwenyani ayinakoyiswa kwabo sikhuphisana nabo, hoy por hoy su futuro presenta más farragoso y parece Yintoni amanyathelo okubuyisela umva imeko kufuneka akhawuleze kwaye enze isigqibo.
Zeziphi iindlela ozikhethileyo? Okwangoku, phelisa isiqhelo sokwabelana ngeakhawunti okuxhaphakileyo phakathi kwababhalisi bayo kwaye uqalise isicwangciso esitsha, esingabizi kakhulu ngeentengiso ze-app.
Ukuba ufuna ukuba sexesheni kwaye ufumane ezokuqala kwi-imeyile yakho, bhalisa kwileta yethu yeendaba
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗