🍿 2022-05-11 17:59:32 - Paris/France.
Boston, Mass.Ngoxa i-brouhaha phezu kweelahleko zababhalisi be Netflix kukhokelele ukuba abanye abahlalutyi bacebise ukuba umthendeleko we Ukusasaza iphelile, abathengi ababonakali ngathi bayifumene imemo, icebisa ukuba i-Hub isanda kukhutshwa "I-Best Bundle" uphando lophando.
Uye wabona ukukhula okuqhubekayo ekumkelweyo Ukusasaza kunye ne-89% yabathengi base-US ababhalisela enye ngo-2022 - ukunyuka okumangalisayo kweepesenti ze-12 ekhulwini kunyaka omnye - kunye nenani eliphakathi lemithombo ye-TV efikelela kwi-7,4 ngo-2021, ukusuka kwi-5,7 ngo-2021.
Ngokubanzi, ngaphezu kweekota ezintathu zabaphenduli bathi baceba ukongeza ezinye iinkonzo. Ukusasaza. Kwabo bacinga ukongeza iinkonzo, i-77% ithi baya kugcina zonke iinkonzo zabo zangoku xa besenza njalo kwaye bandise nje ubungakanani beepakethe zabo zeTV.
“Ilahleko yababhalisi Netflix kwikota yokuqala ye-2022, kunye nelahleko ekulindelekileyo kwiikota ezilandelayo, imele inxalenye encinci yesiseko sababhalisi behlabathi, "utshilo uPeter Fondulas, umlawuli weHub kunye nombhali-mbhali wophando. “Kwaye enyanisweni, ngaxa lithile, inkonzo ingene ngokubanzi njenge Netflix ayinandawo ingako yokukhula. Ngokombono wethu, ibiya kuba yimpazamo enkulu ukuqwalasela la mava Netflix njengomqondiso wokuba iinkonzo zeTV zokusasaza zisecicini lokuhla, njengoko abanye abahlalutyi becebisile. Umtsalane womxholo okhethekileyo, weendaba kunye nokulula kokujonga ngokufunwayo yimikhosi emibini enamandla ekufuneka ivumele ezi nkonzo ukuba zikhule ubuncinane kwixesha elifutshane.
Esinye seziphumo eziphambili zophononongo kukuba umndilili wemithombo esetyenziswa ngabathengi ukufikelela kumxholo weTV ufikelele kwinqanaba eliphezulu ngo-2022.
Kubandakanywa nenkonzo kamabonakude intlawulo yemveli, iinkonzo ze Ukusasaza TV Live, imirhumo Ukusasaza umntu ngamnye, iinkonzo ze Ukusasaza simahla, iinkonzo zentengiselwano kunye ne-antenna, umthengi oqhelekileyo ngoku usebenzisa imithombo ye-7,4 yomxholo weTV. Eli nani liye likhula ngokuthe ngcembe ukusukela ngo-2018 kwaye labona ukwanda kwalo okukhulu ukuza kuthi ga ngoku phakathi kuka-2021 no-2022.
(Ikhredithi yomfanekiso: Hub)
Ngelixa ukusetyenziswa kwenkonzo yeTV ehlawulelwayo yesintu (intambo, isathelayithi, itelco) yehle ngepesenti ezi-5 ngonyaka enyakeni, hlawula iinkonzo zeTV. Ukusasaza I-TV ephilayo efana ne-YouTube TV, i-Hulu + Live kunye ne-Sling iphakame ngamanqaku ama-5, i-Hub ibike.
(Ikhredithi yomfanekiso: Hub)
Abathengi abarhumi kuphela kwiinkonzo ezininzi Ukusasaza, kodwa ngokwandayo, badibanisa iinkonzo ezininzi kwiiphakheji zabo zenkonzo kamabonwakude, ngokutsho kophononongo. Isiqingatha sabathengi beTV ngoku babhalisela ubuncinci ezintathu zeenkonzo zikamabonwakude "ezinkulu ezi-5": Netflix, Ividiyo yeNkulumbuso yeAmazon, iHulu, iHBO Max kunye neDisney +. Lunyuso lwamanqaku ali-10 ukusukela ngo-2021, kwaye iphantse yaphinda kabini into ebiyiyo kwiminyaka emibini edlulileyo.
(Ikhredithi yomfanekiso: Hub)
Ukongeza, uphononongo lweHub lufumene ukuba abathengi abaninzi ngakumbi basebenzisa amaqonga e-intanethi. Ukusasaza Iziteshi zasimahla, ezixhaswa yintengiso (FAST) njengePluto TV, Tubi, Freevee, kunye neRoku Channel.
Ukusetyenziswa kwezi nkonzo zasimahla kusondela kwi-60%, yonyuke phantse ngamanqaku ali-10 ngonyaka ngamnye ukusukela ngo-2020.
(Ikhredithi yomfanekiso: Hub)
Ukusasazwa kwe-ad-free ngokuchasene nababhalisi abaxhaswayo bahluke kakhulu kwiqonga ngalinye leentengiso ezintlanu ezinkulu. Ukusasaza ebonelela ngeenketho zombini, kunye ne-HBO Max eyona nguqulelo ingenantengiso kunye nenguqulelo yobhaliso yePeacock exhaswa kakhulu yintengiso, abaphandi beHub baphawule.
(Ikhredithi yomfanekiso: Hub)
Ngaphezulu kweekota ezintathu bathi baceba ukongeza iinkonzo ezintsha ngakumbi kwiinyanga ezintandathu ezizayo, uphando lufumene. Kwaye umlinganiselo onenjongo yokongeza iinkonzo unyuke ngamanqaku ama-5 ukususela kunyaka ophelileyo.
Ngokucacileyo, phakathi kwabo bajonge ukongeza iinkonzo, ikota yesithathu ithi baya kuzigcina zonke iinkonzo zabo zangoku xa besenza njalo: ukongeza nje kubungakanani beepakethe zabo zeTV.
(Ikhredithi yomfanekiso: Hub)
Uphononongo lufumene ulungelelwaniso olunomdla phakathi kwenani leenkonzo ezisetyenziswa ngumthengi kunye nokwaneliseka kwabo ngeenkonzo. Ngezenzo zonke iinkonzo ze Ukusasaza ngoku bechaza umxholo wabo okhethekileyo, abathengi kufuneka babeneenkonzo zeTV ezi-4 ubuncinane phambi kokuba uninzi luzive lwaneliseke ngamandla ngepakethi yabo yeTV, abaphandi baxela.
Phakathi kwabo baneenkonzo ezi-4 ukuya kwezisi-7, uninzi lwabo lukholelwa ukuba zonke iimfuno zabo “zifikelelwa kakuhle kakhulu.”
Kuphela kuxa ufikelela kwiinkonzo ezisi-8 okanye ngaphezulu apho umlinganiselo ophezulu (69%) uziva ngendlela efanayo malunga noluhlu lwenkonzo yeTV yabo.
(Ikhredithi yomfanekiso: Hub)
Idatha ekhankanywe apha ivela kuphononongo lwe-Hub lwe-"Best Bundle", ephonononge abathengi be-Broadband base-1 base-US, abaneminyaka eyi-600 ukuya kwe-16, ababukela ubuncinane iyure ye-TV ngeveki. Idatha yaqokelelwa ngo-Epreli ka-74.
SOURCE: Uphonononga Iindaba
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