🍿 2022-05-05 09:00:00 - Paris/France.
Ushishino lwezempilo lubona ukwanda kwe-61% kwimibono yeentengiso zomsindo wedijithali, ukuzifumana i-120% isebenza ngakumbi kunomboniso wedijithali
BOSTON, Meyi 5, 2022 /PRNewswire/ -- KwiNgqungquthela yezoRhwebo yeVeeva yanamhlanje, iVeeva Systems (NYSE: IVEEV) ikhuphe iziphumo ezitsha kwiintlobo ezahlukeneyo zeendaba zedijithali ezisetyenziselwa ukuthengisa ngokuthe ngqo kubathengi kunye neengcali (HCP) eU.S. I-Veeva Crossix 2022 Trends kwiNgxelo yeNtengiso yezeMpilo ihlola amaphulo okuthengisa angaphezulu kweempawu zesayensi ye-230 kwaye ifumanisa ukwanda okubonakalayo ekusebenziseni iziteshi ze-audio kunye nevidiyo yedijithali, ukuthengisa iingcali zenza iingxoxo ezijoliswe ngakumbi kunye nezinentsingiselo.
Ingxelo idibanisa i-media metrics kunye nedatha yezempilo kwi-6 yeebhiliyoni zeebhiliyoni kwintengiso yotyalo-mali kwi-2021. Ihlola utshintsho lonyaka-onyaka kwindlela yokuziphatha kwabathengi kuwo wonke amajelo eendaba kunye nokuxuba iziteshi zedijithali ezisetyenziselwa ukufikelela kuzo zombini izigulane kunye nabaqeqeshi bezempilo, kuquka:
- Amaqhinga edijithali: Abathengisi bamayeza baguqula umxube wabo weendaba, besebenzisa amaqhinga amatsha okuqhuba impembelelo. Ngo-2021, iimbonakaliso zomsindo wedijithali zonyuke nge-61% kunye nokuvela kwevidiyo Ukusasaza inyuke nge-18%.
- Sika ingxolo: Kunyaka ophelileyo, ama-50% amaphulo angaphezulu aquka iipodcasts kunye nezinye iziteshi zomsindo wedijithali ezivelayo, ngokukodwa kwiindidi ezifana nempilo yabasetyhini kunye neyeza lokuthintela. Izinga lezigulane ezitsha ezivela kula maqhinga omsindo wedijithali anyuke nge-11%, ebonakaliswe ukuba yi-120% esebenzayo ngakumbi kuneentengiso zokubonisa idijithali.
- Ukufikelela kubasebenzi bezempilo apho bakhoyo: Iindawo ze-Niche ezigxininise kwiingcali zonyango zazingama-55% amathuba okuba zivelise izigulane ezitsha kunyaka ophelileyo kunokufakwa kweprogram ye-ad. Nangona kunjalo, ukujolisa okusekwe kubaphulaphuli kusadlala indima ebalulekileyo, ngenkqubo yeendaba evelisa uninzi lokufikelela kwe-HCP.
Uhlalutyo oluneenkcukacha lwemikhankaso yophawu olukhethiweyo lukwabonisa ifuthe elikhulayo lokujolisa ngokuchanekileyo kunye nezicwangciso zamatshaneli amaninzi. Umzekelo, iibrendi ze-oncology ezisebenza kwimidiya Ukusasaza inyuse ukusebenza kokujolisa ngama-49% ngaphezulu kokuthenga kwabo kwi-TV. Uphawu loxubo lwamayeza lukwafumanise ukuba, kubasebenzi bayo bezempilo abaphambili abaphambili, imiyalezo elungelelanisiweyo ngeentengiso zedijithali kunye nokuzibandakanya kweentengiso zobuqu kwanceda ukuqhuba i-80% yesigulana esitsha siqala ngaphakathi kwelo qela.
"Ehlabathini lokukhetha idijithali, abathengisi bezempilo basebenzisa idatha ukuze bafumane iindlela ezintsha zokuphucula imali yabo yeendaba," utshilo uSarah Caldwell, umphathi jikelele weVeeva Crossix Analytics. "Ezona mpawu ziqhutywa yidatha zandisa ngempumelelo ukufikelela kwazo kunye noguquko ngomxube ohlukeneyo kunye nokujoliswe kuwo kwizigulana kunye neengcali zezempilo. »
Inkcukacha ezithe vetshe
Bukela inqaku eliphambili leVeeva Crossix kwiNgqungquthela yoRhwebo yaseVeeva: veeva.com/CrossixKeynote
Ukuze ufunde ngakumbi ngeVeeva Crossix, tyelela: veeva.com/VeevaCrossix
Qhagamshelana noVeeva kwi-LinkedIn: linkedin.com/company/veeva-systems
Landela @veevasystems kuTwitter: twitter.com/veevasystems
Malunga neenkqubo zeVeeva
UVeeva yinkokeli yehlabathi kwisoftware yelifu kwishishini lezesayensi zobomi. Uzibophelele ekuveliseni izinto ezintsha, ukugqwesa kwemveliso kunye nempumelelo yabathengi, iVeeva inceda abathengi abangaphezu kwe-1, ukusuka kwiinkampani ezixuba amayeza zehlabathi ukuya kwii-biotechs ezivelayo. Njengenkampani enceda uluntu, iVeeva izibophelele ekulungelelaniseni umdla wabo bonke abachaphazelekayo, kuquka abathengi, abasebenzi, abanini zabelo, kunye nemizi-mveliso eyisebenzelayo. Ukuze ufumane inkcazelo engakumbi, tyelela veeva.com.
Uphawu:
UDeivis Mercado
Iinkqubo zeVeeva
925-226-8821
[imeyile ikhuselwe]
UMTHOMBO weVeeva Systems
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓