🍿 2022-09-08 14:00:00 - Paris/France.
ENew York, NY, ngoSeptemba 08, 2022 (I-GLOBE NEWSWIRE) - Kaltura (Nasdaq: KLTR), i-Video Experience Cloud, namhlanje ikhuphe ingxelo entsha enesihloko esithi "Hamba ngokusasaza," uphando lwehlabathi jikelele lwababoneleli beenkonzo ze-200 Ukusasaza . Ngoxa imarike Ukusasaza iba yi-hyper-competitive kwaye abathengi banokhetho oluninzi kunangaphambili, ingxelo ijonga indlela ababoneleli be Ukusasaza ukuziqhelanisa nokuvela ngokukhawuleza kweteknoloji kunye nokulindela kwabathengi.
Abathengi banamhlanje bajongene noluhlu oluqaqambileyo lokhetho xa kuziwa kukuzonwabisa kwevidiyo. Okwangoku, kukho iinkonzo zempilo ezingaphezu kwama-5 Ukusasaza kwihlabathi jikelele kunye nabadlali abatsha bayaqhubeka nokungena kwimarike. Kwimeko elolo hlobo enokhuphiswano, amava omsebenzisi aya ebaluleke kakhulu ekuqhubeni ishishini kwaye iinkampani zemidiya zikwazi kakuhle oku.
Xa bebuzwa ukuba balinganisa njani umgangatho wamava (QoE) kunye neempawu zenkonzo yabo kumbono wabathengi, abaninzi abaphathi baphendule ukuba iinkonzo zabo "zilungile" (43%) okanye "zamkelekile" (33%). Kuphela yi-20% yabaphathi abacinga ukuba inkonzo yabo ilungile njengezikhulu zenkonzo yehlabathi Ukusasaza comme Netflix, Disney+ kunye nevidiyo eyiNkulumbuso yeAmazon. I-64% yabaphenduli baceba ukuphucula i-UX yabo kwiminyaka emithathu ezayo, kwaye i-32% iceba ukwenza njalo kulo nyaka. Nangona kunjalo, ukusebenza kolu tyalo-mali kuya kuxhomekeka ekuqondeni okuphuculweyo komnikezeli wenkonzo malunga nezinto abazikhethayo zokubukela.
Ingxelo yafumanisa ukuba iinkonzo zempilo Ukusasaza basasokola ukwazi abathengi babo abasoloko betshintsha. Kuphela i-25% yabaphenduli bathi banokuqonda okugqwesileyo kwabaphulaphuli babo, kwaye i-47% yavuma ukuba ukuqonda kwabo kulinganiselwe, okukhokelela ekungalungisweni kwezinto eziphambili kwiimpawu ezininzi. Ngelixa ezinye izikhewu kufuneka zilindeleke ngenxa yezinto eziphambili ngokubaluleka, umzekelo, kuphela yi-23% yabathengi abaxabisa iimvavanyo zasimahla, kodwa ixabiso labo elicacileyo njengesixhobo sokuguqula libenza babaluleke kakhulu (58%) kubanikezeli benkonzo. Ukusasaza, ezinye ziyingxaki ngakumbi. Ngelixa i-46% kunye ne-45% yababoneleli babeka i-Watchlist kunye neFavorite Sections njengento ephambili, ngokulandelanayo, akukho bathengi abenze njalo. Ngokwahlukileyo, i-28% yabathengi bafuna iindlela zokufumana ngokukhawuleza umxholo omtsha kwaye akukho mboneleli ojonga oku njengento ephambili.
"Iinkonzo ze Ukusasaza jongana nomceli mngeni omkhulu: ukuhambelana nezinto ezikhethwa ngabathengi ezihlala ziguquka kunye nentengiso ekhuphisana ngakumbi yonke imihla, utshilo uNuno Sanches, iGosa eliyiNtloko leSicwangciso eKaltura. "Ukuze iinkampani zosasazo ziphumelele kwiminyaka ezayo, ukutyala imali kwizinto ezifanelekileyo, ukusuka kumgangatho wamava ukuya kwintengiso kunye nokwenza imali, kuya kubonakala kubalulekile. »
Ezinye izinto eziphambili ezifunyanisiweyo kwingxelo ziquka:
- Iinkampani zemidiya azizodwa: i-79% ixhomekeke kwitekhnoloji yomntu wesithathu ukunika amandla iinkonzo zabo zeendaba. Ukusasaza.
- Iimodeli ezinemivuzo emininzi ziya zixhaphaka ngakumbi: i-28% yeenkonzo Ukusasaza sebenzisa iimodeli zoshishino ezixubileyo ukufezekisa iinjongo zabo zemali, phambi kwabo baxhomekeke kuphela kwiintengiso (23%) okanye iiplatifomu zokubhalisa (20%).
- Ukuhanjiswa yeyona nto iphambili kutyalo-mali: Kuzo zombini iiplani zexesha elifutshane kunye nexesha elide, ukuhanjiswa yeyona nto iphambili, ilandelwa kukubandakanyeka kumxholo, ukwenza imali kunye nobuchwepheshe bentengiso, kunye nokuthengisa.
- Iinkonzo ze Ukusasaza ngokuqhelekileyo banelisekile ngamaqonga abo evidiyo, kodwa ukuguquguquka kuhleli kungumcimbi: I-24% yababoneleli abanelisekanga ngokudityaniswa kwezisombululo zomntu wesithathu kwaye i-22% ayinelisekanga ngobubanzi beempawu ezikhoyo.
Ingxelo epheleleyo ethi "Hamba Nomsinga" inokufumaneka apha.
indlela
Le ngxelo yenziwe kusetyenziswa idatha yophando evela kubathathi-zigqibo abaphezulu be-200, bonke kwinqanaba lomlawuli okanye ngaphezulu, kwiinkampani zeendaba kunye nezolonwabo ezinabasebenzi abangaphezu kwama-500, kubandakanywa izitudiyo ze-movie, abasasazo bezorhwebo, abasasazo bakawonkewonke, imibutho yezemidlalo yobuchwephesha, njl. abasebenzisa inkonzo Ukusasaza okanye iqonga levidiyo kwi-intanethi. Abaphenduli basebenza kuwo onke amasebe ahlukeneyo, kubandakanya uphuhliso lweshishini, isicwangciso, umxholo, idijithali, imveliso, kunye nokuthengisa, kwaye isasazwe kwihlabathi liphela eMntla Melika, eYurophu, e-APAC naseLatin America.
Idatha eyongezelelweyo malunga nokukhethwa kwabathengi yatsalwa kuvavanyo oluhambelanayo lweKaltura yababukeli bakamabonakude behlabathi abangama-5. Ukusasaza, abaneminyaka eli-18 ukuya kuma-56, isasazwa ngokulinganayo ngokwesini kumazwe ali-18 ahlukeneyo kuMntla Merika, eLatin America, eYurophu naseAPAC. .
Malunga neKaltura
Injongo yeKaltura kukunika amandla nawaphi na amava evidiyo kuwo nawuphi na umbutho. Ilifu lethu leVidiyo yamava eVidiyo libonelela ngokuphila, ixesha lokwenyani kunye neemveliso zevidiyo ezifunwayo kumashishini kuwo onke amashishini, kunye nezisombululo zeshishini ezikhethekileyo, okwangoku ezijolise kumaziko emfundo kunye neenkampani zemidiya kunye nezonxibelelwano. Iimveliso zethu kunye nezisombululo zixhomekeke kuluhlu olubanzi lweenkonzo zeendaba ezikwasetyenziswa ngamanye amaqonga kunye neenkampani zamafu ukunika amandla amava evidiyo kunye nokuhamba komsebenzi kwiimveliso zabo. Amava eVidiyo yeKaltura isetyenziswa ziimpawu eziphambili ezifikelela kwizigidi zabasebenzisi, ekhaya, esikolweni nasemsebenzini, kwimisitho, unxibelelwano, intsebenziswano, uqeqesho, ukuthengisa, ukuthengisa, inkonzo yabathengi, ukufundisa, ukufunda kunye namava okuzonwabisa. Ngolwazi oluthe vetshe, ndwendwela www.corp.kaltura.com.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤟