🍿 2022-05-01 21:00:00 - Paris/France.
Abathengi bemidiya balindele Netflix ibe ngamandla abalulekileyo kwintengiso yentengiso yasekhaya ukuba ithatha ngexabiso eliphantsi, imirhumo exhaswa yintengiso, ebonisa ukubakho kwesikhulu sentengiso yehlabathi. Ukusasaza ukuzisa iimveliso ezisebenzisanayo ezisetyenziswa eAsia kwimarike yaseOstreliya.
Emva kokuhla kwayo kokuqala kwamanani abasebenzisi kwisithuba esingaphezu kweshumi leminyaka, nto leyo ebangele ukwehla okukhulu kwexabiso lesabelo sayo, Netflix ithe kwinyanga ephelileyo ibijonga izivumelwano zobhaliso ezingabizi kakhulu eziza kufuna ukuba abasebenzisi bangenise kwiintengiso zokujonga. Netflix ngaphambili wayekubekele bucala ukuvumela iintengiso eqongeni. "Sithathele ingqalelo sivuleleke ngokupheleleyo ekunikezeni amaxabiso aphantsi kunye neentengiso njengokhetho lwabathengi," u-Reed Hastings oyingqonyela yomphathi uxelele abatyali mali.
Ekuqaleni kwale nyanga, Netflix ibhengeze ukuba iza kuqwalasela ukunciphisa imirhumo yokurhuma ngentengiso.Credit: Bloomberg
UJoe Frazer, iqabane elilawulayo kunye nentloko yokukhula kwiarhente yeendaba iHalf Dome, egxile ekubekweni kweentengiso zedijithali, uthe abathengisi banokuthontelana ukuya. Netflix ngenxa yesiseko sayo esikhulu sabaphulaphuli kunye nodumo oluqinileyo phakathi kwabathengi.
“[Ababhengezi] bawela phezu kwabo Netflix ", watsho. "Intengiso esekwe kwividiyo yeyona ndawo inkulu yokukhula okwangoku, esekwe kubaphulaphuli abatshintsha indlela abasebenzisa ngayo umxholo ukusuka kumgca ukuya [kwividiyo esasazwayo kwimfuno (BVOD)] kwaye Ukusasaza.
Iinkonzo ze Ukusasaza umrhumo ividiyo kwimarike US kunye Australia, ezifana Netflix kunye noStan (ophantsi kweNine Entertainment, ekwangumnini wale bhana) azibonakalisi iintengiso.
Kodwa kwiindawo zaseAsia, kubandakanya iIndiya neTshayina, amaqonga amaninzi amakhulu Ukusasaza zixhaswa yintengiso. Iingxilimbela ze Ukusasaza Iinkampani ezixhaswa yintengiso ezifana ne-iQiyi kunye neVidiyo yeTencent nganye inabasebenzisi abangaphezu kwesiqingatha sebhiliyoni ngenyanga.
ekulayisheni
Abakhangisi bonyuswe yimpumelelo yeDisney + Hotstar, eyasungulwa eIndiya njengemveliso edibeneyo phakathi kwezi zigebenga zimbini zetekhnoloji. Ukusasaza in 2020. Abasebenzisi bahlawula 899 rupees ($ 16,44) ngonyaka ukufikelela movie, TV kunye nomxholo wezemidlalo kunye-app iintengiso kuyo yonke indawo. inkonzo. Ngoku inabasebenzisi abahlawulayo abazizigidi ezingama-45,9.
Ukukhula okuthe gqolo ekubhaliseni okuxhaswe yintengiso kuye kwaqhuba utshintsho ekuhanjisweni kweentengiso, utshilo uFrazer, kunye neenkonzo ezininzi kulo mmandla zixhasa unxibelelwano ukuhambisa iintengiso ezisebenzisanayo.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 👓