😍 2022-09-05 09:30:00 - Paris/France.
Kwiinyanga ezimbalwa ezidlulileyo, emva kokuhla kwayo okokuqala kubabhalisi kwisithuba esingaphezulu kweshumi leminyaka, Netflix ibonise indima yayo ekuguquleni imbonakalo kamabonwakude nendlela ababukeli ngoku abalindele ukonwabela umxholo. Kodwa ngoku ijonge ixesha elitsha lotshintsho, njengoko amakhaya engena phantsi koxinzelelo lwemali qwalasela kwakhona imirhumo kwiinkonzo ezininzi ze Ukusasaza.
Emva kokuhla kwababhalisi ngo-Epreli, idatha kaJulayi ifikile. Kuzo kwakhona ukuhla kwenani lababhalisi, nangona iziphumo zoqoqosho ziphuculwe. Kwaye ngelixa abanye abangaphakathi kwishishini bakhawuleza ukubhengeza ukutshatyalaliswa okusondeleyo kwesigebenga Ukusasaza, ndingatsho I-Netflix isenamandla amakhulu okugcina isikhundla sayo esiphambili kwinguquko kamabonakude elandelayo nengenakuphepheka. Ukuba uwasebenzisa ngokupheleleyo la mathuba matsha avelayo.
Kwimeko kamabonakude yanamhlanje, phi ababhalisile kubunzima bemali Njengoko bejikeleza ukwanda kweenkonzo zokurhuma, kuyakhuthaza ukubona ukuzimisela kweNetflix ukuphinda baqwalasele amazwi anesibindi womseki uReed Hastings, owathi ngo-2015 "akukho zintengiso zizayo kwiNetflix". Indawo ".
Ngoku, ngokweengxelo, INetflix iphonononga isicwangciso se-AVODibhengeza ukuba iintengiso ziya kuza ekuqaleni konyaka olandelayo ka-2023 kwaye ngaloo ndlela, ukuba inokuphumeza ngempumelelo isiphakamiso sayo sentengiso, isenokuguqula imarike Ukusasaza kule minyaka ilishumi izayo.
Ukugcina ukukhula kwababhalisi ngumngeni wengeniso kuzo zonke iinkonzo zorhumo. Uphononongo lwakutsha nje olwenziwe ngu cula ibonisa ukuba kwikota yokuqala yalo nyaka, iyonke imirhumo ye-1,51 yezigidi kwiinkonzo ze-SVOD yarhoxiswa, kwaye iindleko zisisizathu sokurhoxiswa kwesiqingatha. Sele siqala ukubona impendulo evela kwezinye iinkonzo ze-SVOD; Disney + iveze izicwangciso zokwazisa umnikelo onenqanaba, kubandakanywa imodeli exhaswa yintengiso, kamva kulo nyaka.
Ndiqinisekile abaninzi kwi ishishini lolonwabo I-irony ayizange ibalekele ukuba abaphazamisi abafanayo abacela umngeni kwimodeli yenkxaso-mali ye-TV yendabuko ukuphelisa ukuxhomekeka kwee-ad ngoku baphonononga izicwangciso ezongezelelweyo zoshishino ezinokubandakanya ukukhangisa.
Kodwa masijongane nayo inkqubo yendalo kamabonwakude ayibuyi ngamva. Ingqikelelo yokurhuma kunye nokujongwa ngaphandle kwentengiso ayikhange itshintshe umabonakude. Uhlaziyo oluye lwalawula kule minyaka ilishumi idlulileyo ibe kukuziswa kwamava omsebenzisi anika umdla nonomdla onika ababukeli ulawulo lokugqibela lokuba bawujonga nini kwaye njani umxholo abawuthandayo.
Yintoni eyabamba ingcamango yombukeli kunye nengqalelo xa iNetflix yasungulwa yayingekokungabikho kweentengiso; yayiyi ukubukela kakhulu (okanye uthotho lokubukela ngokuzonwabisa) besikhetha imiboniso bhanyabhanya kwishedyuli yethu, kwaye leyo yayiyikhathalogu enkulu yenkqubo ekumgangatho ophezulu.
Kwaye kukuba ababukeli abayi kufuna ukuphulukana nezo mpawu kwaye kusenokwenzeka ukuba uninzi luya kwamkela intengiso njengembuyekezo. Ngale ndlela, uphando olwenziwa yi-Ipsos egameni lika Izaziso zeSamsung ekupheleni kuka-2021 ibonise ukuba i-56% yababukeli be-Smart TV kulo lonke elaseYurophu babezimisele ukubukela iintengiso ngokutshintshiselana nomxholo wasimahla.
Imeko yezoqoqosho yangoku ithetha ukuba ifomathi yemodeli yorhumo yobukhulu obunye ayisaneli ukugcina abantu abaninzi bebandakanyeka. Ukuze umxholo we-OTT uqhubeke ukhula ekuthandeni, lixesha lokuba izigebenga ze Ukusasaza yahlula indlela abathengi abafikelela ngayo kumxholo wabo.
Ithemba elinomdla kubathengisi
Inokwenzeka ukuba INetflix kunye neDisney + – iinkonzo ezimbini ezinkulu ze Ukusasaza kwihlabathi, kunye nesiseko esihlangeneyo sababhalisi abazizigidi ezingama-350 - ukwazisa iintengiso ngokucacileyo kuyonwabisa kakhulu kubathengisi. Ukongamela kwe Ukusasaza I-ad-ads bekunzima ukuba iibrendi zihambe ngayo kule minyaka ilishumi idlulileyo.
Amaqonga athatha ngcono ukwaziswa kweentengiso kuthathelwa ingqaleloiimfuno zomsebenzisi wokugqibela kunye namava uya kufumana impumelelo enkulu. Oku kuthetha, phakathi kwezinye izinto, ukuqinisekisa ukuba ababukeli babona izibhengezo ezifanelekileyo kwaye loo maza aqhutywa ngononophelo. Kuninzi ekufuneka kufundwe kwintengiso ye-AVOD yangoku.
Kwinkonzo yethu exhaswa yintengiso, Samsung TVNgakumbisiye sakwazi ukuqonda ezinye zeempembelelo zababukeli abasebenzisa iqonga, phakathi kwayo into yokuba ikhululekile ngokupheleleyo, ukukhululeka kokusetyenziswa kunye nenani leziteshi ezikhoyo.
Kubavelisi, ukungeniswa kweentengiso lithemba elinomdla ngokulinganayo. Eli jelo lengeniso lithetha ukuba banokwenza umxholo wabo ufumaneke kuye wonke umntu, hayi abo banokufikelela kwixabiso lokubhalisa. Inani elikhulayo lababukeli ababandakanyekayo liya kutsala ngakumbi nangakumbi abathengisi.
Ukuba iNetflix isungula kwiAVOD, siza kubona utshintsho kumabonakude. Iinzuzo zabathengisi, iinkampani zemveliso kunye nabaphulaphuli zininzi kakhulu. Oku kuya kwenza lula uxinezeleko kwiwalethi yakho ukuze amakhaya abenengeniso eninzi kwaye abathengisi bafikelele kubabukeli ababandakanyekayo kwesona sikrini sikhulu ekhaya. Kodwa ukuba ixabiso le-AVOD liza kufezekiswa, iNetflix kufuneka iphile ngokwemigangatho ephezulu eyibekele yona. Ukusasaza kwaye uhambise amava angenamthungo kunye nawobuqu edijithali kumbukeli.
UBeatriz Pérez Montequi, uMlawuli weNtengiso waseSpain nasePortugal kwiintengiso zeSamsung
Ungaphoswa nantoni na evela kwi-MarketingDirecto.com kwaye ujoyine iTelegram yethu t.me/MarketingDirecto
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗