✔️ 2022-04-06 09:00:00 - Paris/France.
Phantse isiqingatha sabasebenzisi Ukusasaza eUnited States bathi baziva boyisiwe sisixa senkqubo yokusasaza iinkonzo Ukusasaza. Kodwa abanazicwangciso zokunciphisa inkcitho.
Ezi ziziphumo eziphambili zengxelo ye-Nielsen ehlalutya imeko ye Ukusasaza. Ingxelo, enesihloko esithi State of Play, isebenzisa ukulinganisa kukamabonwakude kunye Ukusasaza yenkampani, ulwazi oluvela kwinkonzo yokuqaphela umxholo kaNielsen yeGracenote kunye novavanyo lwabasebenzisi be Ukusasaza ukunika ingqiqo kwimeko.
Uphando ludiza ukuba i-46% yabathengi be Ukusasaza uzive ukhungathekile ngenani elihlala likhula lamaqonga kunye nezihloko ezikhoyo kubo, ezinokwenza kube nzima ukufumana izihloko ezithile kwindawo ethile. Kwaye akumangalisi: ngoFebruwari, ngokutsho kukaNielsen, bekukho i-817 izihloko zeprogram ezizodwa (uchungechunge, iimuvi, ii-specials kunye nezinye iinkqubo) ezifumaneka ngeenkonzo zokusasaza. Ukusasaza, ukwanda kwezihloko ezingama-171 (000%) ukusukela ekupheleni kuka-26,5.
Ukunyuka okuqhubekayo kwisixa somxholo okhoyo kubangele ukunyuka okuhambelanayo kwexesha elichithwe kuyo Ukusasaza. Ukusetyenziswa kwe Ukusasaza iyonke imizuzu eyi-169,4 yeebhiliyoni ngoFebruwari, ukwanda kwe-18% ukusuka kunyaka odlulileyo (imizuzu eyi-143,2 yeebhiliyoni). THE Ukusasaza isabala malunga ne-28% yokusetyenziswa kwe-TV iyonke kwiinyanga ezili-10 ezidlulileyo, xa i-Nielsen yaqala ukukhupha imifanekiso yayo yenyanga yokujonga ngeqonga.
Kwaye nangona imvakalelo exhaphakileyo yokuba umthamo weprogramu ubonakala unzima, ababukeli abananjongo yakuthoba isantya. I-93% enkulu yabaphenduli kuphando lwe-Nielsen bathi baceba ukugcina iinkonzo ze Ukusasaza iinkonzo ezihlawulelwayo abanazo okanye bongeze ezinye kulo nyaka uzayo. Ipesenti yabantu ababhalisela iinkonzo ezine Ukusasaza okanye ngaphezulu kuphindaphindwe kabini (ukusuka kwi-7% ukuya kwi-18%) kule minyaka mithathu idlulileyo.
“Singene kwisigaba esilandelayo se Ukusasaza, ngokusekwe kwiintsingiselo esizichazileyo kwi Ukusasaza kule minyaka imbalwa idlulileyo, ”utshilo uBrian Fuhrer, usekela mongameli omkhulu weqhinga lemveliso eNielsen, kwingxelo. “Sisuka ebuntwaneni saya kwishumi elivisayo, nazo zonke izinto ezintsonkothileyo umntu anokuzilindela ngelo xesha. Ayisiyiyo loo nto kuphela Ukusasaza ukwanda unyaka nonyaka. Ngoku abathengi bafuna ukufikelela lula kwaye ukuqhuma kweenkonzo kuye kwalawula iingxoxo malunga nokudibanisa kunye nokudibanisa. Ekugqibeleni, le mingeni ibonakalisa ithuba njengoko ishishini lixhaphaza Ukusasaza ukukhula kweshishini ixesha elide.
Uninzi lwabaphenduli kuphando lukwathe ngomthamo onjalo womxholo, iphakheji yokusasaza iya kuba lukhetho olunomtsalane: phantse isibini esithathwini (64%) sabaphenduli bathi bazakuba nomdla kwinkonzo edityanisiweyo evumela ukufikelela kumaqonga ahlukeneyo ahlukeneyo. — ukuba nje benokuzikhethela ukuba zeziphi.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕