😍 2022-04-06 16:44:00 - Paris/France.
Uziva wonganyelwe ngunogumbe wokhetho lukamabonakude kunye Ukusasaza ekhoyo ngokucofa iqhosha? AWUKHO wedwa.
I-tonnage yeprogram yevidiyo ekhoyo kubabukeli baseMelika namhlanje iyamangalisa - kwaye iya kukhula kuphela. NgoFebruwari 2022, bekukho ngaphezu kwe-817 izihloko zenkqubo ezizodwa kwiinkonzo zikamabonwakude nakwirediyo. Ukusasaza ngokwesiko eUnited States, uninzi lwezi zihloko ezibonisa amakhulu eziqendu okanye izahluko, ngokutsho kweNielsen's Gracenote yokuzonwabisa metadata subsidiary. Lunyuso lwama-26% ukusuka ngoDisemba ka-2019, xa bekukho ngaphezulu kwe-646 izihloko zenkqubo ezizodwa.
Ngomthamo omkhulu womxholo, phantse isiqingatha sababukeli base-US - i-46% - bathi baziva "boyisiwe" linani elikhulayo leenkonzo kunye namaqonga, okwenza kube nzima ukufumana umxholo abawufunayo.. uphando, ngokutsho kosungulo lukaNielsen 'State of Dlala' ingxelo ekhutshwe ngoLwesithathu.
Kwabo baphononongwa nguNielsen, i-64% yabaphenduli bathi banqwenela ukuba kukho "inkonzo Ukusasaza ividiyo ehlanganisiweyo” ebavumela ukuba bakhethe iinkonzo ze Ukusasaza ividiyo ababeyifuna.
Oko kwathiwa, i-93% yabantu baseMelika balindele ukuba banyuse Ukusasaza ihlawulwe-kubathengi, okanye ukushiya izicwangciso zabo ezikhoyo zingatshintshanga kunyaka olandelayo. Ngokutsho kophando lukaFebruwari lukaNielsen, i-35% yabantu baseMelika ngoku bahlawula ezine Ukusasaza okanye ngaphezulu, xa kuthelekiswa ne-11% ebenze oko ngo-2019.
Kwaye ngaphezulu kwesiqingatha sababukeli base-US (53%) ngoku bahlawula ubuncinci i-20 yeedola ngenyanga ngeenkonzo zokusasaza. Ukusasaza ividiyo, ngokophononongo lukaNielsen.
Ngokubanzi, abantu baseMelika bandise ixesha labo eliphakathi ngeveki Ukusasaza ividiyo nge-18%, kunye nokunyuka konyaka ukusuka kwi-143,2 yeebhiliyoni zemizuzu ngoFebruwari 2021 ukuya kwi-169,4 yeebhiliyoni zemizuzu ngoFebruwari 2022.
NgoFebruwari 2022, umxholo weeplatifti ze Ukusasaza ithathe malunga nama-29% exesha lilonke labathengi benomabonakude, phambi kwenkqubo yosasazo (26,4%) kwinyanga yesine ilandelelana, ngokutsho kwe-Nielsen's The Gauge, isifinyezo senyanga sosetyenziso lukamabonwakude nomabonakude. Ukusasaza. . Lilonke, abantu baseMelika babukele phantse izigidi ezili-15 zeminyaka yomxholo wevidiyo Ukusasaza ngo-2021, ngokoqikelelo lwenkampani yokulinganisa.
Ingxelo “igxininisa ngenene into yokuba singene kwisigaba esilandelayo se Ukusasaza, ngokusekwe kwiintsingiselo esizichazileyo kwi Ukusasaza kule minyaka imbalwa idlulileyo,” utshilo uBrian Fuhrer, usekela mongameli omkhulu weqhinga lemveliso eNielsen. “Sahamba ukususela ebuntwaneni sada saya kwishumi elivisayo, yaye zonke izinto ezintsonkothileyo ubani anokuzilindela ngelo xesha. »
Ingxelo ye-2022 "State of Play" (ekhutshelweyo kule khonkco) idibanisa umlinganiselo kunye Ukusasaza evela kwi-Nielsen TV, kunye nedatha evela kwiyunithi yayo yeGracenote kunye neziphumo ezivela kuvavanyo lwe-intanethi yesiko le-US yevidiyo.
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SOURCE: Uphonononga Iindaba
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