✔️ 2022-06-06 19:24:00 - Paris/France.
Ibhetshi yamva nje yeziqendu ze Izinto ezimangalisayokwenzeka ntoni Netflix kwangolo suku Obi Wan Kenobi yaboniswa okokuqala kwiDisney +, yaqhubela umboniso ukuya kwi-5,1 yeebhiliyoni zemizuzu ye Ukusasaza eUnited States phakathi kweentsuku ezintathu zokuqala, ngokutsho kukaNielsen.
othi wan, kunye neziqendu ezimfutshane nezimbalwa, ziye zaqalisa ukuthotywa malunga ne-1 yebhiliyoni yemizuzu. Nangona kunjalo, yayiyeyona nto iphambili kwiDisney + kwaye yenza imbali njengesihloko sokuqala esingeyonxalenye yemidlalo yeqonga ukufikelela kwibhiliyoni yemizuzu yokubukela kwiveki yayo yokuqala. (Marvel series ULoki ifikelela kuloo mda, kodwa kuphela emva kokuba iziqendu ezimbalwa sele zisasaziwe.)
Amanani athathwe kwiveki ye-23-29 kaMeyi. Olu ngcelele lwaqalisa nge-27 kaMeyi kungquzulwano lomntu omnye ekuqaleni koSuku lweSikhumbuzo impelaveki ende, njengoko Umpu ophezulu: Maverick kananjalo wenza isaphetha sakhe seqonga. I-Nielsen ikhuphe amanani kuzo zombini iiseti namhlanje, ukusuka kwisantya sayo esiqhelekileyo sokuhambisa izibalo ukusuka Ukusasaza malunga nenyanga emva kwenyani, kwaye ngokuqhelekileyo ngooLwezine.
Netflix yagxadazela ukukhutshwa kwe Season 4 Izinto ezimangalisayo, kunye neziqendu ezisixhenxe zokuqala ngoMeyi kunye nezimbini zokugqibela ngoJulayi. NgokukaNielsen, lo mboniso sisihloko sesithathu kuphela sokubetha iibhiliyoni ezi-5 zemizuzu yokujonga ngeveki, ubeka iNombolo yesi-3 emva kobhubhani. Ingwe kakumkaninge 5,3 billion, kwaye Ozark, kunye ne-5,2 yezigidigidi. Ezi rekhodi zamiselwa ngexesha lokuxinana kokuqala kokuvalwa kwe-Covid ngo-Matshi 2020 njengamanqanaba ababhalisile. Netflix zaziqhuma.
Iziqendu zangoku zesizini 4 ye Izinto ezimangalisayo Ibalelwa kwiibhiliyoni ezi-4 kwimizuzu eyi-5,1 yeebhiliyoni zizonke, ngokutsho kukaNielsen.
Nangona imodeli yokuqala yokwahlula, inguqu ephawulekayo ukusuka kwimodeli yokukhululwa ngokugqithiseleyo Netflix, ukuthelekisa ezi zintlu zimbini yinkqubo enzima. Kufuneka kwakhona kuqatshelwe ukuba ezona nkcukacha-manani zibaluleke kakhulu kukhuphiswano lulonke lwe Ukusasaza zezo zinxulumene namanqanaba ababhalisi kunye nengeniso ephakathi ngomsebenzisi ngamnye. Kwixesha lamajelo eendaba esintu, ukulinganiswa kwemigca yasebusuku okanye iofisi yebhokisi yempelaveki yayijongwa njengezalathisi zendalo iphela (nangona zilinganiselwe) zeziphumo zemali ezilindelekileyo. Ngexesha le Ukusasaza, izihloko zomntu ngamnye zibalulekile ngokuyintloko ukukhuthaza abathengi ukuba babhalisele inkonzo okanye bandise ixesha labo lokujonga.
Ngokwemizuzu ekhoyo iyonke, Izinto ezimangalisayo ine 32 iziqephu ezipheleleyo yayo series, xa kuthelekiswa kuphela ezimbini zokuqala for othi wan. (I-Disney ubukhulu becala ibambelele kwimodeli yokukhupha yemveli yesiqendu esinye okanye ezibini ngexesha, kwaye uninzi lweMarvel kunye Star Wars I-spinoffs inamaxesha oqoqosho angaphezulu, enye indawo esezantsi kwi-metric ye-Nielsen yokujonga iyonke.
Kwiinzame zokubonelela ngothelekiso olusebenzayo ngakumbi, uNielsen uye wakhetha ukusebenza kwesiqendu ngasinye sesizini yokuqala kwiinkonzo Ukusasaza ngokulandelelanayo. Ngale njongo, ukujongwa ngoLwesihlanu kwisiqendu sokuqala se Obi Wan Kenobi ibone i-4% yeembono ngaphezulu Izinto ezimangalisayo, kunye ne-6,2 yezigidi zababukeli xa kuthelekiswa ne-6 yezigidi. (I-Disney iphinde yanyuka xa uchungechunge luye lwaphila ukusuka kwisiqhelo salo sangoLwesihlanu.)
Kuyo yonke impelaveki yeentsuku ezintathu, nangona kunjalo, eyokuqala Izinto ezimangalisayo isiqendu esiphelelwe lixesha othi wan12,7 million ababukeli ukuya 11,2 million.
Ukusukela ngo-2020, uNielsen ebelandela i Ukusasaza qho ngeveki eUnited States kwaye ngoku ibeka iliso kwiinkonzo ezintlanu: Netflix, Ividiyo yeNkulumbuso yeAmazon, iApple TV+, iDisney+ kunye neHulu. Abanye abadlali abatsha abanjengoHBO Max, iPeacock kunye neParamount + abafakwanga kumanani eveki.
Netflix kunye neDisney balambele impumelelo entsha njengoko besilwa Ukusasaza. Emva kweekota ezimbini ezilandelelanayo ezibuthathaka, kubandakanywa nengxelo ka-Epreli yokulahleka kwayo kwababhalisi kwiminyaka engaphezu kweshumi ku-Epreli odlulileyo kunye nembono emfiliba yekota yangoku, Netflix ubone ixabiso lesabelo salo lilahlekelwe ngaphezu kwesibini kwisithathu sexabiso layo. Izabelo zeDisney nazo ziye zaba phantsi koxinzelelo ngaphandle kokuphindaphinda okukhulu kwishishini layo lepaki njengoko iWall Street ithatha umbono obalulekileyo we Ukusasaza.
SOURCE: Uphonononga Iindaba
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