🍿 2022-04-17 20:00:02 - Paris/France.
I-HBO Max kunye neDiscovery Plus ziya kuthi ekugqibeleni zisasazeke kwi-app ye-Warner Bros. Ukufunyanwa.
Imifanekiso kaJakub Porzycki/Getty
IWarnerMedia kunye neDiscovery ziye zadityaniswa ngokusemthethweni zaba yiWarner Bros. Ukufunyanwa. Ewe, oko kuthetha ukuba i-Sopranos, i-Euphoria kunye ne-Batman, i-1000-Lb. Oodade, Abaphambukeli baMandulo kunye nabazalwana bePropathi baya kuhlala phantsi kophahla olufanayo, njengoko umtshato udibanisa iifilimu, iinkqubo zeTV, iziteshi ezizezakwaWarner kunye nenkonzo yayo yokusasaza. Ukusasaza I-HBO Max eneempawu zokuFumana.
Kwaye njengaloo nto, yonke le mxholo idibana njenge-New Age Voltron.
Ndonwabile? Njengombhalisi we-HBO Max ongakhathaliyo kakhulu kwimiboniso yokuFumana, andinjalo. Amaxabiso kamabonakude kwi Ukusasaza ziyanda kwaye ndihlala ndithelekisa ukuba leliphi iqonga elinezona ziganeko zibalaseleyo, ukujikeleziswa kwezihloko ezitsha, imvelaphi kunye nokufikelela kwiziqendu ezitsha.
Abasiki bentambo abafana nam bayazibuza ukuba oku kudityaniswa kuyakuchaphazela njani into esiyichitha inyanga nenyanga kwiinkonzo. Ukusasaza. Netflix kubangele isikhalo malunga nokunyuka kwamaxabiso ekuqaleni kwalo nyaka, kwaye abathengi baye kumajelo asekuhlaleni, besoyikisa ngokutsiba inqanawa. I-HBO Max ihlala kwicala elinye laloo tafile ibiza kakhulu, ixabisa i-15 yeedola ngenyanga kumava okugqibela angenayo intengiso kunye ne-10 yeedola ukuba awukhathali kwiintengiso. Ngeli xesha, iDiscovery Plus ihlawulisa ababhalisile bayo abazizigidi ezingama-22 nje ngeedola ezi-5 kwisicwangciso sayo esisisiseko kunye ne-7 yeedola zenguqulo engena-ad.
Funda ngakumbi: Ukucoca entwasahlobo? Kwakhona gxininisa kuhlahlo lwabiwo-mali lwenkonzo yakho. Ukusasaza TV
Warner Bros. Ukufunyanwa kujonge ukusamkela kulo mmandla udityanisiweyo kunye nelungiselelo le-Hulu elihlanganisiweyo kunye ne-Disney Plus kunye ne-ESPN Plus-ekuqaleni. Okulandelayo, isicwangciso kukudala isicelo Ukusasaza imanyene apho izinto ezilungileyo ze-HBO Max zikwiqonga elifanayo njengeDiscovery Plus ibonelela. Kodwa masinyaniseke: Andifuni kubona okunye ukunyuka kwamaxabiso, kwaye nawe awufuni.
Umxholo unyanzelwe? Hayi enkosi.
Xa u-Hulu wongeza i-Disney Plus kunye ne-ESPN Plus kwiipakethi zayo zeTV ephilayo, yeza ne-5 yeedola kwaye akukho nketho yokuphuma. Hlawula ngaphezulu kwaye ufikelele kwezi ezinye iinkonzo Ukusasaza, nokuba uyathanda okanye awuthandi. Ngaba uWarner uza kwenza okufanayo?
Ngelixa i-Discovery ineegugu ezimbalwa kuluhlu lwayo, ayinguye wonke umxhasi owonwabileyo we-HBO Max ofuna ukufikelela kuyo yonke ikhathalogu yayo. Ukusasaza. Ndiqhuba kakuhle. Ukuba ndiyafuna, ndingabukela iNethiwekhi yokutya okanye i-OWN ibonisa kwelinye iqonga lokusasaza. Ukusasaza endihlawula ngayo. Okufanayo kuya kubalandeli be-Chip kunye noJoanna Gaines abahlala becula kwi-Magnolia Network. Kuyinyani ukuba ungasasaza iziqendu ezibuyela ngasemva ze-90 Day Fiance nangaphaya kwe-Discovery Plus app yangoku, kodwa uninzi lwayo luyafumaneka kwenye indawo.
Ngenxa yokuba andiyibukeli imidlalo, iWarner Bros icwangcisa. Ukufunyanwa kokwandisa eli sebe lobukumkani ngokwenene akuthethi nam. Kwaye kwatsho, iqela lomxholo omdala okanye omtsha endingasokuze ndiwubukele awuzukulithethelela ixabiso eliphezulu lomrhumo. Ukuhlawula imali eninzi ayiyonto amaphupha am enziwa ngayo. Kwaye kwelinye icala, ababhalisile abathembekileyo beDiscovery Plus abafuni okanye abangenayo i-HBO Max mhlawumbi abonwabanga ngokukhohlela ngaphezulu kwe-5 yeedola ngenyanga.
Le Ukusasaza iqala ukubonakala ngakumbi njengentambo yeTV
Iimfazwe ze Ukusasaza ziye zaba buzzword ukuchaza zonke izigebenga zosasazo zibe ngumdlalo wevidiyo kubakhuphisani bemfuno. Ababoneleli be-Niche kunye neenkonzo ezincinci ze-akhawunti yezinye zesi senzo, kodwa xa i-HBO Max ingena kwibala le-gladiator ngo-2020, ngaphezu kweeyure ze-10 zeemuvi zeprimiyamu, imiboniso kunye nemvelaphi yanceda ukuba iqale.
Ukongeza ekubukeleni ii-classics ze-HBO ezifana ne-Game of Thrones kunye ne-Warner blockbusters (i-Harry Potter, i-Matrix), sinokusasaza izihloko ze-DCEU, uchungechunge lwe-Cartoon Network njenge-Adventure Time kunye ne-Max Originals (I-Lotus emhlophe). Kungoko elinye igama lefashoni: iPrestige Television. I-HBO iwela kolu didi, kwaye sesinye sezizathu zokuba abantu bayihlawule njengetshaneli yentambo yeprimiyamu.
Ukudityaniswa kweHBO Max kunye neDiscovery Plus kuya kudala ikhathalogu ebanzi, kodwa ngeyiphi indleko kubathengi?
UJames Martin/CNET
Iibrendi zeDiscovery, e-United States nakwamanye amazwe, zithandwa kakhulu njengothungelwano lwentambo yomnxeba. Oku kubandakanya uBomi bonke, i-HGTV, i-TBS, iNethiwekhi yokutya kunye ne-A&E. Ngokuqinisekileyo oku akungeni kwicandelo leTV elibalaseleyo. Ngapha koko, yahluke kakhulu kuninzi lweemveliso zeWarner kunye ne-HBO. Ababhalisi bekhebula bahle kakhulu babekwe umxholo wokuFumana, kodwa banokufumana i-HBO Max njengesongezo ukuba bayafuna.
Njengenkonzo ye Ukusasaza, I-HBO Max inikezela ngezihloko ezikhethekileyo kunye nayo yonke into phantsi kwe-HBO kunye ne-Warner banner. Sakaza ilayibrari yayo ngokufunwa, wonwabele umboniso kwaye uyonwabele, nokuba ungakanani ubudala. Kodwa ngendlela ezi dityanisiweyo zihamba ngayo, zonke ezi tshaneli zidityaniswe kwiiphakheji ezinjengentambo apho uhlawulela iseti eyongezelelweyo yothungelwano ongazifuniyo okanye ongazifuniyo. Kwezinye iimeko, ungcono ukuba utsibe i-app ezinikeleyo kwaye ubukele iziqephu kwintambo okanye kwinkonzo yokusasaza. Ukusasaza I-TV ebukhoma njengeYouTube TV okanye iSling.
Iba ngumdlalo wokuba ngubani obonelela ngento kwaye ndingayifumana phi. Iinkampani zekhebula bezidlala amashumi eminyaka kunye neenkonzo zokusasaza Ukusasaza ngokucothayo uguquke ube kwisixokelelwano esifanayo. Ukuhlawula imali efanayo - okanye ngaphezulu - njengoko bendiya kwenza kwintambo yoyisa injongo yokuhlawula inkonzo yentambo. Ukusasaza premium.
Yintoni iWarner Bros. Ukufumanisa kufuneka kwenzeke
Isikhululo seendaba esaziwayo sifuna ukuthengisa abathengi kwinto yokuba ngoku kuya kubakho ngaphezulu kweeyure ezingama-200 zeTV ephilayo, iimuvi kunye nenkqubo ekhoyo. Ukusasaza ifuneka ngamandla. Ngokuqhelekileyo, oku kulingana nokunyuka kwexabiso. Sele sikubonile oku nge Netflix, I-Disney Plus, i-Hulu kunye nabanye ababoneleli abasitshela ukuba ukunyuka kweendleko kuyimfuneko ukusinika "ixabiso elingakumbi" kunye nokuxhasa ngemali zonke iiprojekthi ezintsha ezisemisebenzini. Kutheni uWarner Bros. Ngaba iDiscovery ibingazukuyilandela ekugqibeleni?
Akuyomfuneko. Emva kokuba izicwangciso zayo ziphelelwe lixesha, kufanele ukuba iwagcine amaxabiso enyanga eyafana okanye, nditsho, ndiwathobe. Ootatomkhulu abathengi abakhoyo kunye namaxabiso amadala kunye ne-hook newbies ngexabiso lentengiso ngaphambi kokuba babethe ngemirhumo ephezulu yenyanga.
Ngokumalunga nokuba i-app ilungelelaniswe njani, hlanganisa uthungelwano loFundo kunye kwindawo enye kwi-HBO Max app, ngendlela efanayo sele kukho ii-hubs ezichongiweyo ze-HBO, i-Studio Ghibli, kunye ne-DC. Okanye ukwahlula iibrendi zeDiscovery zibe ziindawo zazo. Musa nje ukubathumela spam ababukeli ngeentengiso zayo yonke imixholo esingayijongiyo. Vumela i-algorithm ibonise oko umntu anomdla ngokwenene ekuboneni.
Akunakwenzeka ukuba i-app ye-mega edityanisiweyo iya kusinika nabani na kuthi ukuba akhethe ukuphuma kwinkqubo ethile - kum, iya kuba yinto yeDiscovery Plus - kodwa ezi titans zibini ngokuqinisekileyo zinokusinika ukucotha ngelixa zigcina iindleko zifana. . Ndingakucaphukela ukurhoxisa i-HBO Max yam.
Ngoku iyadlala: Bukela oku: Yintoni entsha kuyo Ukusasaza ngoAprili 2022
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SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 😍