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Inkonzo ye Ukusasaza eyona idumileyo iAmazon ishiya iNetflix ngasemva eJamani
30/01/2022, 18h49
INetflix ngoyena mboneleli mkhulu we Ukusasaza ehlabathini, kodwa eJamani omnye umntu ungaphambili: Ividiyo yeNkulumbuso yeAmazon inabasebenzisi abazizigidi ezithathu kwaye ifuna ukwandisa ukukhokela kwayo ngakumbi. Abanye abakhuphisana nabo babeka uxinzelelo olukhulayo kwiNetflix.
Inkonzo ye Ukusasaza IAmazon yomeleza ngakumbi ukukhokela kwayo kwiNetflix eJamani. Umphandi wezentengiso u-Ampere Analytics uqikelela ukuba inani labasebenzisi abasebenzayo bevidiyo ye-Amazon Prime liya kwanda ukusuka kwi-1,4 ukuya kwi-12,6 yezigidi zababhalisi ngo-2021, kubika i "Spiegel". I-Competitor Netflix ikhule kuphela ukusuka kwi-300 ukuya kwi-000 yezigidi ngexesha elifanayo.
Isikhewu simiselwe ukuba sande ngakumbi ngo-2022: ngokutsho kwephephancwadi, abaphandi beendaba zaseLondon balindele ukuba iAmazon ibe nababhalisi abasebenzayo abazizigidi ezili-13,8 eJamani ekupheleni kwalo nyaka, ngelixa iNetflix inezigidi ezili-10 kuphela. Ngaphandle kweOstriya, iJamani ngoku kuphela kwentengiso yaseNtshona Yurophu apho iAmazon iphambi kweNetflix.
Ividiyo ye-Amazon Prime yinxalenye yenkqubo yomthengi we-intanethi ye-Prime client, equka ukuthunyelwa kwamahhala kunye nenkonzo yomculo. Nangona kunjalo, iVidiyo yeNkulumbuso ikwabonelela ngezihloko ezininzi ngesiJamani kuneNetflix, utshilo umhlalutyi we-Ampere uJaanika Juntson. Ukongeza, iqonga litsala abathengi ngosasazo lwezemidlalo olulodwa olufana nemidlalo yebhola ekhatywayo ye-Champions League engekafikelelwa yiNetflix ngokugxila kwiimuvi kunye nothotho.
INetflix ijongene nokhuphiswano olwandayo oluvela kwiAmazon, Disney kunye neApple. Ekuqaleni konyaka, inkampani yonyusa amaxabiso okubhaliselwa kwayo e-USA naseCanada. Ngokutsho kwenkampani, amaxabiso kufuneka anyuswe enye ukuya kwiidola ezimbini ngenyanga. I-Netflix yokugqibela yanyusa amaxabiso e-United States ngo-Okthobha 2020. Umboneleli omkhulu we Ukusasaza kwihlabathi lizise ababukeli abaninzi kwizikrini ngexesha lokuvalwa kwecorona ngothotho olunje nge "Bridgerton", "The Queen's Gambit" kunye "neCrown".
Umboneleli wokuqala we Ukusasaza IsiJamani yi-RTL + enababhalisi abahlawulayo abazizigidi ezi-2,4 kunye nabasebenzisi abazizigidi ezisi-7 ngenyanga. Iqonga liya kwandiswa ngakumbi ngokudityaniswa noGruner + Jahr ekuqaleni konyaka. Oku kuthetha ukuba i-RTL Deutschland inikezela ngomxholo weprimiyamu kwiindawo zevidiyo, iaudio, iipodcasts kunye neemagazini.
SOURCE: Uphonononga Iindaba
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