🍿 2022-04-06 22:37:34 - Paris/France.
Ngoku ukuba ngumsiki wentambo kamabonakude ayiseyiyo indawo engaphandle, ukujongwa kwe Ukusasaza isiwe kwisigaba esilandelayo: ukwenza ngcono. Ababukeli abamkele ubume obutsha bokhetho lukamabonakude kwi Ukusasaza comme Netflix, I-Apple TV +, i-Disney +, i-Amazon Prime Video ngoku ifuna isisombululo sokunciphisa i-clutter yokhuphiswano.
Yintoni omawuyibukele, kweliphi iqonga kunye lorsque yaba nzima ngakumbi nangakumbi njengoko inani lokukhetha umrhumo kwi Ukusasaza anda. Ezi ziziphumo kwingxelo yokuqala ye-Nielsen State ye-Play egxile kushishino lokudlala. Ukusasaza ividiyo. Phantse isiqingatha sabo bavavanyiweyo bakholelwa ukuba uluhlu olubanzi lweenketho zeTV ezikwi-Intanethi Ukusasaza ekhoyo ngoku yenze kwanzima kakhulu ukufumana nokukhetha umxholo abawufunayo. Ngaphandle kwento yokuba uninzi lwababukeli bonwabela amava omsebenzisi weTV ngokubanzi Ukusasaza (I-72% yabasebenzisi bakamabonakude kwi Ukusasaza), i-64% yababukeli ibonise umnqweno wesethi edibeneyo ukwenza ukhetho lomxholo lube lula.
Olu lolona khetho lubalaseleyo lweTV Ukusasaza ilungiselelwe de kufike inyanda enkulu
Iinkonzo ezifana ne-Sling TV kunye ne-YouTube TV (ekwaziwa ngokuba ngabasasazi beenkqubo zevidiyo ezininzi okanye ii-vMVPDs), ezidibanisa intambo, usasazo oluphilayo kunye Ukusasaza, yavala isithuba kwabanye. Kodwa ukuza kuthi ga ngoku, ukwamkelwa kwezi ntlobo zeenkonzo kuye kwanda kancinci ukusuka kwi-7,1% ukuya kwi-12,5% kule minyaka mithathu idlulileyo.
Nangona ii-vMVPDs ziqhubeka nokubonelela ngenxalenye yesisombululo, ukuxinana kwangoku kumaziko emarike yeTV yokusasaza malunga nesixhobo esinye esiya kuthi sibonise ubukhulu becala imodeli yeTV. Umahluko ulele kwi-à la carte amandla okhetho asetyenziswa ngabasebenzisi namhlanje.
Yintoni abayifunayo ababukeli: i-aggregator ye-TV ekwi-intanethi Ukusasaza ukuze ndiwalawule onke
Ngokufanelekileyo, inguqulelo entsha edityanisiweyo yezi nkonzo Ukusasaza I-TV ingafumaneka kwi-app enye yee-TV eziphathwayo kunye ne-smart. Ukongeza, isicelo siza kunciphisa iindleko ezinxulumene nomrhumo kuthi ngeenkonzo ngokunikezela ngentloko efanelekileyo kunye nokubonelela ngolawulo olundlongondlongo kunye nezaziso zothotho oluphambili kunye nezihloko bhanyabhanya (cinga isiKhokelo seTV, sidibana neSling TV, sidibana neeTomato eziBolileyo). Olu tshintsho luya kubonelela ngesakhelo esisebenzayo kwiinkonzo ezininzi zikamabonwakude Ukusasaza ngokubhalisela kwiitshaneli kunokuba kumaqonga apheleleyo afana neYouTube okanye iTwitch.
Okwangoku, iTV idlala indima enkulu Ukusasaza njengeDisney + kunye Netflix abanomdla omncinci wokuba ngamatyathanga kwaye baxhalabele ngakumbi ekudaleni iisilos zomxholo, kufana neentsuku zokuqala zewebhu xa iMelika ikwi-Intanethi (AOL) yayinabasebenzisi abaninzi beqinisekile ukuba i-AOL liye I-Intanethi, endaweni yokumisa nje enye endleleni.
Xa le super aggregator kumabonakude online Ukusasaza kuvela, inokuba yinto yokugqibela yokuguqula inguqu ecothayo ukusuka kusasazo kunye nentambo ukuya kwi Ukusasaza njengeyona ndlela iphambili kubabukeli bayo yonke iminyaka kunye nenani labantu.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗