📱 2022-04-06 23:10:16 - Paris/France.
Uphando lwamva nje luyaqhubeka kwaye iApple iselolona khetho ludumileyo phakathi kolutsha lwaseMelika lweefowuni, kunye nezinye iinkonzo.
UPiper Sandler uqhube uphando lwayo lwesibini lweGen Z olumalunga ne-7 yolutsha lwase-US ukufumanisa ukuba zeziphi izixhobo, iimveliso kunye neenkonzo ezithandwa kakhulu ngabo. Iziphumo kufuneka zibe ngumnxeba wokuvusa uGoogle, kunye ne-iPhone ye-Apple ngokucacileyo eyona nto ithandwayo phakathi kwabakwishumi elivisayo.
Ngokwengxelo, i-87% yolutsha okwangoku inayo i-iPhone, kwaye i-87% ilindele ukuba ifowuni yabo elandelayo ibe yi-iPhone. Le yirekhodi esondeleyo kuphando lwenkampani kwaye ibonisa ukuba i-Apple iyaqhubeka nokugcina isikhokelo esingachaswanga kwintengiso ye-smartphone.
Ngokunjalo, i-Apple Pay yathatha indawo yokuqala phakathi kweentlawulo zokusebenza kunye neenkonzo, kunye ne-23% yabasebenzisi. IVenmo yePayPal ingene kwindawo yesibini nge-21%, ngelixa iGoogle Pay ibiyeyeshumi ekude ngokungena kwe-2%.
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Ulutsha lukhetha iApple, kwaye ziindaba ezimbi ezo kuGoogle
Ingxelo kaPiper Sandler kufuneka ibe yinkxalabo enkulu kuGoogle. Ukusukela ekuqaleni kwe-iPod, i-Apple ibisoloko ixhomekeke "kwisiphumo se-halo," apho iimveliso ezikumgangatho ophezulu ezinomtsalane zisetyenziselwa ukutsala abasebenzisi kwi-ecosystem ye-Apple. I-iPhone kudala ithathe indawo ye-iPod kule ndima, ibe yintshayelelo yokuqala yabasebenzisi abaninzi kwihlabathi le-Apple.
Ngelishwa kuGoogle, iipateni, imikhwa, kunye nezinto ezikhethwa ngabantu ngexesha lokufikisa zihlala zihlala nabo ubomi babo bonke. Ngokwengxelo kaPiper Sandler, ukusetyenziswa kwe-iPhone ekwishumi elivisayo sele iqhuba eyona ndawo iphezulu yeApple Pay phakathi kolu hlobo lwabantu:
Kwii-apps zokuhlawula, i-Apple Pay ibekwe kwindawo yokuqala, ngokuyinxenye kuba i-87% yabaselula kuphando bathi bane-iPhone.
Okukhona abasebenzisi beqhelana kwaye bexhomekeke kwiinkonzo ze-Apple, kokukhona kulindelekile ukuba baphume kwi-ecosystem yenkampani kamva. I-iMessage ye-Apple ngomnye umzekelo, kunye ne-Apple evumayo ukuba yayinokukhetha ukukhulula inguqulelo ye-Android. Olu khetho luye lwachaswa, kunye noSekela Mongameli oMkhulu uCraig Federighi esithi, "esona sizathu sinzima sokuyeka i-app kwindalo ye-Apple yi-iMessage… i-iMessage ilingana nokuvalwa kakhulu.
Kubonakala ngathi uGoogle uyayazi ukuba inengxaki, kutsha nje ubize i-Apple kwinto ebibiza ngokuba "yingcinezelo yoontanga kunye nokuxhatshazwa" kuyo yonke impikiswano eluhlaza okwesibhakabhaka ngokuchasene nomyalezo oluhlaza. Nangona kunjalo, njengoko uphando lukaPiper Sandler lubonisa, ukuthandwa ngokubanzi kwe-Apple phakathi kwabantu abaphambili kunokuba ngumqobo omkhulu ngakumbi ukuba uGoogle woyise kwixesha elide.
SOURCE: Uphonononga Iindaba
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