✔️ 2022-04-25 20:16:44 - Paris/France.
Izabelo zomenzi wezixhobo zemultimedia kunye nenkampani Ukusasaza Ividiyo yeRoku (I-ROKU) yehla ngaphantsi kwe-$ 100 ngesabelo kwiveki ephelileyo, ngelixa Netflix (NFLX) yathumela izothuso kulo lonke elo Ukusasaza ividiyo. Isitokhwe se-Roku ngoku siphantsi malunga ne-80% ukusuka phezulu kukaJulayi.
Ngaphandle kwamathandabuzo, yonke imidlalo ingenile Ukusasaza watshona eluveneni Netflix kwiveki ephelileyo ngelixa isigebenga se Ukusasaza Uveze ilahleko enkulu yababhalisi, ekhuthaza umtyali-mali oyibhiliyoni uBill Ackman ukuba alahle isikhewu sakhe esikhulu ngelahleko enkulu.
Ngexesha Netflix izithuba kwikota yayo yesibini elandelelanayo ubuthathaka ixhala, ukuqalisa Ukusasaza Ividiyo ayisafani nakuqala. Ngokuchasene noko, ukungena kwimarike Ukusasaza ekhule ngokupheleleyo yazisa imingcipheko kunye nokungaqiniseki, kungekho siqinisekiso sokunyuka kwengeniso ebalulekileyo.
Ewe, ukuthengiswa kwezixhobo zemultimedia kuye kwacotha eRoku. Umxholo wayo kwi Ukusasaza kwi-Channel ye-Roku inokubonwa njengento enokubakho ekukhuleni kwengeniso. Yiba ngathi Netflix isenokuba yeyona njongo iphambili kumzamo onjalo.
Noko ke, emva kokubona okwenzekayo Netflix ukuza kuthi ga ngoku ngo-2022, kucacile ukuba ukuya phambili kwintsimi ye Ukusasaza ayisafanelanga ukuphinda-phinda okutyebileyo. Imarike iye yaxinana kakhulu kwaye kuya kuba nzima kwaye kuyabiza kakhulu ukukhuphisana.
Ngemephu yendlela engacacanga kunye nemimoya emininzi, andithathi cala kwisitokhwe se-ROKU.
Ukusasaza ividiyo: hayi imarike ekhulayo
Kwiminyaka yakutshanje, i Ukusasaza ukhule ngokuxhuma kunye nemida, kunye neendaba kunye neenkampani ezinkulu zetekhnoloji zingena esenzweni. Iinkampani ezinkulu zetekhnoloji ezineepokotho ezinzulu ziyakwazi ukuphulukana nemali eninzi kumalinge azo. Ukusasaza. Azibalulekanga kangako kwiinkampani ezinjengeAmazon (AMZN).
Ngokuchasene noko, iAmazon ikwindawo yayo yokuthuthuzela xa ifika Ukusasaza ividiyo kule mihla. Iimeko ezikhuphisanayo apho inokucudisa abakhuphisanayo ngeepokotho zayo ezinzulu ngelixa ivelisa ixabiso kubathengi kulapho iAmazon iphumelela khona.
Nangona kusekho inzuzo ebalulekileyo yezoqoqosho kwindawo Ukusasaza, abasasazi bomdlalo ococekileyo banokuba kwimeko engalunganga xa kuthelekiswa nesigebenga esinje ngeAmazon enokukwazi ukubona inkonzo yayo yokusasaza. Ukusasaza buthathaka nangaliphi na ixesha.
Ngelixa iinketho ze Ukusasaza Ukukhula phakathi kwexabiso lentengo kunye namaxesha oqoqosho anzima, ndilindele ukuba abathengi bazimisele ngakumbi ukutshintsha phakathi kweenkonzo ngokusekelwe kubuninzi kunye nomgangatho wesileyiti somxholo womboneleli weqonga nangaliphi na ixesha.
Yintoni ebeka inkampani efana neAmazon phambi kwepakethe kukufakwa kwayo kwePrime Video njengenxalenye yephakheji. Ezi nkonzo zidityanisiweyo zinexabiso elikhulu kwaye kunokwenzeka ukuba zikhuselwe kuko nakuphi na ukunyuka kwengeniso Ukusasaza ividiyo.
Ekugqibeleni, yeyona phakheji ilungileyo enokuphumelela iintliziyo zabathengi. Incinci enye into enokubonelela ngayo ngaphandle komxholo okhethekileyo, iRoku inokuzibona iphulukana nomphetho wayo.
I-Roku iphikisana ne Netflix
Ukulandela upapasho oluphoxayo lwekota, i-CEO ye Netflix, UReed Hastings, wavula ithuba lokuzisa inqanaba loqoqosho kunye nentengiso-exhaswa yinkonzo yakhe.
Ukufika kwenqanaba elixhaswa yintengiso kuya kuba njalo Netflix kungquzulwano kunye The Roku Channel, eyenze kakuhle kakhulu kwikona "free" ye Ukusasaza ividiyo. Ngokungathandabuzekiyo, iSitishi seRoku ngowona mahluko mkhulu owahlulayo kubakhuphisana nawo kunye nesona sitshixo sikhulu, ngokoluvo lwam, ukuqhubela phambili ukukhula.
Ngelixa inkampani ilindele ukuba uphuhliso lweRokuOS luphucule ukukhula kwengeniso kwixa elizayo, andiboni ukuba oku kuya kuvumela njani iRoku ukuba iphucule indawo yayo yokukhuphisana njengoko iAmazon (kunye nabanye abakhuphisanayo) iqhubeka nokungenelela, kokubini kwizinto ezibonakalayo kunye nezixhobo. Ukusasaza.
Okwangoku, ndithatha iSiteshi seRoku njengekhadi elikhulu lasendle. Ngomxholo omninzi endleleni, into ehambelana nayo. Ngelishwa, kuya kuthatha inkcitho enkulu ukukhulisa ukukhula ukusuka apha.
Ukuthatyathwa kweWall Street
Ngokwe-TipRanks, isitokhwe se-ROKU kukuThenga okuPhakathi. Kwimilinganiselo yomhlalutyi we-20, kukho iingcebiso zokuthenga ezili-16, ingcebiso enye yokubamba, kunye neengcebiso ezintathu zokuthengisa.
I-avareji yexabiso ekujoliswe kuyo yi-178,15 yeedola, oko kuthetha ukuba i-78,1% inokwenzeka. Iithagethi zexabiso lomhlalutyi zivela kwixabiso eliphantsi le-95 ngesabelo ukuya kwi-$ 305 ngesabelo ngasinye.
Ukuqukumbela kwiRoku Stock
Izabelo ze Ukusasaza ividiyo iye yaphela kakhulu emva kogqabhuko-dubulo olukhulu lwekota Netflix. Nangona kunjalo, kusenokuba kwangoko kakhulu ukugqiba ukuba yonke Ukusasaza ugwetyelwe ukutshona.
Ukuba kukho nantoni na, amandla amancinci ezandleni zomdlali we-#1 anokuba nempilo kwibhasikithi ebanzi ye-streamers, njengoko abanye abakhuphisanayo beqala ukuthatha inxaxheba.
Nangona iAmazon isandula ukuhlaziya ubambiswano lwayo kunye neRoku ukubandakanya iVidiyo yeNkulumbuso kunye ne-IMDb TV kwiRoku, kuyacaca ukuba iRoku kunye neAmazon "ziintshaba" kwihlabathi elikhuphisana kakhulu. Ukusasaza. Ukuba i-Roku ayikwazi ukuqhubeka, akukho nto ichaza ukuba ikamva liphethe ntoni kubudlelwane.
Fumana iingcamango ezintsha zotyalo-mali ngedatha ethembekileyo.
Funda inkcazo epheleleyo kunye nokwazisa
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🍕