🍿 2022-06-16 17:53:37 - Paris/France.
Ukukhula kwe Ukusasaza iyaqhubeka ukwenza imbali.
Abaphulaphuli bangene Ukusasaza yenze i-31,9% yokubukelwa kweTV ngoMeyi, irekhodi elitsha lenyanga yesithathu ilandelelana, ngokutsho kweThe Gauge, inkcazo yenyanga kaNielsen yokubukelwa kweTV iyonke.
Oku kuza emva kweenyanga ezimbini zokugqibela zerekhodi zokusetyenziswa kwe Ukusasaza, Epreli noMatshi 2022, xa i Ukusasaza ithathe i-30,4% kunye ne-29,7% yetotali yokubukelwa kukamabonakude, ngokulandelelanayo. Ikwaphawula ukonyuka kwenyanga ngaphezulu kwenyanga Ukusasaza, kunye nenzuzo ye-1,5 yokwabelana ngamanqaku xa kuthelekiswa no-Apreli.
Ngelixa ukubonwa kweTV kukonke kwehle nge-2,7% ngoMeyi xa kuthelekiswa no-Epreli, njengoko kuqhelekile ngeli xesha lonyaka, Ukusasaza ibikuphela kwecandelo lokubukela elikhule inyanga nenyanga ngoMeyi, liqhubeka nokuvala umsantsa nge-cable's 36,5% isabelo semarike. abaphulaphuli kwaye bagqithise kwi-24,4% yesabelo sosasazo.
Ukufika kwenkqubo entsha ekupheleni kwenyanga, ngakumbi u-Obi-Wan Kenobi kwiDisney + kunye nezinto ezingaqhelekanga kwiXesha le-4 uMqulu 1 kwi. Netflix, landisa ixesha elichithwe kwi Ukusasaza I-2% xa kuthelekiswa no-Epreli. I-Disney + yenza i-2,5% yabaphulaphuli beTV bebonke ngoMeyi 27, ngelixa Netflix kubalelwa kwi-9% enkulu ngoMeyi 28 emva kokuba inkqubo entsha yaziswa.
Inani labantu ababukele usasazo kunye nekhebula lehle nge-3,5% ngoMeyi xa kuthelekiswa no-Epreli. Umxholo weDrama ubone elona nani liphezulu lababukeli belisasazwa kule nyanga, kunye neenkqubo ezibalelwa malunga nesithathu sabo bonke ababukeleyo.
Nangona ukujongwa kweendaba zekhebula kuthotywe nge-4,2% ukusuka ku-Epreli, kusabalwa i-17% yesabelo sisonke sekhebula. Ezona nkqubo zintandathu zijongwe kakhulu ngoMeyi zinyuke nge-7%, zibalelwa kwi-9% yokujongwa kweentambo zizonke. Oku kwakungenxa yemidlalo ye-NBA playoff, eyayiyeyona nkqubo intandathu ibukelwe kakhulu ngentambo kuloo nyanga, ngokwengxelo ye-Nielsen Gauge.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓