😍 2022-07-23 05:03:00 - Paris/France.
INetflix kulindeleke ukuba idibanise iintengiso kubhaliso olutsha olungabizi kakhulu ngo-2022 Ukusasaza ijongeka ngakumbi nangakumbi njengomabonakude.
I-Netflix ayinayo i-2022 enamandla kakhulu. Kodwa kwakhona kubonakala ngathi kwakukho umnqweno omkhulu wokuyibona iwela ukusuka phezulu ukuya kwi-trickle eyayizakhele yona.
Kule veki i isigebenga esibomvu ibhengeze iziphumo ezitsha zekota yokugqibela eye yagqama ngokuba ibangele ilahleko enkulu yababhalisi kwimbali yayo: phantse isigidi sabasebenzisi abambalwa. Nangona kunjalo, umphumo wezenzo zabo awuzange uhle, ngokuchaseneyo., kuba izinto awayezixela kwangaphambili zazimbi ngakumbi. Ngokwenyani, abaphathi beNetflix babeqikelele ilahleko yabathengi abazizigidi ezi-2 emva kokufunda kwangoko kulo nyaka ukuba abanye abangama-200 sele bezicimile izicwangciso zabo.
I-Netflix ikwazile ukudlala isiphumo se-anchoring esiqhelekileyo: thintela ngaphambi kwesiphumo esibi kakhulu ukuba, kamva, sifumane impembelelo encinci ngobunono.
Ngapha koko, into engazange iyeke okoko iindaba zakhe ezimbi zaqala kulo nyaka luvavanyo lwakhe oluqhubekayo. Ukususela kwisicwangciso sokuhlawula ukwabelana nge-akhawunti esele ifakwe kwisigaba sokuvavanya kumazwe amaninzi, kwisigqibo esele sinqatshelwe yinkampani: ukubandakanya isicwangciso ngeentengiso.
Namhlanje sele sisazi ukuba i-Netflix ikhethe i-Microsoft njengeqabane lokuseka ubhaliso olutsha lwezoqoqosho oluza kuqulatha iintengiso kwaye ngokuqinisekileyo luya kufika ngo-2023. Injongo yayo icacile: ukugcina abasebenzisi abakulungele ukuhlawula umbulelo omncinci kwinketho engabizi kakhulu. , enokuba nengeniso nakumazwe asakhasayo.
kunjalo, Uthetha ngantoni lo mnqophiso? Kutheni iMicrosoft hayi uGoogle, ebonakala ngathi ngumgqatswa omkhulu?
INetflix kunye neMicrosoft: umanyano olungalindelekanga
Ingathi, UGoogle kunye neComcast yayingabagqatswa abaphambili bokuthatha ishishini leNetflix, inikwe ukukhula kobuchwepheshe bayo bentengiso kwi Ukusasaza kunye nesikali sentengiso yentengiso yevidiyo, iAlfabhethi kwimeko yayo kunye neYouTube kunye neComcast kunye namajelo ayo. Ngokwahlukileyo koko, iMicrosoft yabonakala ikwindawo yokuphuma kwelo shishini de yafumana iXandr, ingalo ye-ad-tech ye-AT&T, ngoDisemba ophelileyo ukuyidibanisa kwiinkonzo zayo.
KwayeUkuqhubela phambili kushicilelo oluhle, yayiyiXandr leyo iNetflix yayithembele kuyo kwiintengiso zayouphawu oluzimeleyo ngaphambili njenge-AppNexus eyafunyanwa yi-AT&T ngo-2018.
Undoqo womyalezo wayo we-Xandr yayikukuba ibonelela ngetekhnoloji yentengiso kuphela, ngokuchaseneyo nekhonkco elithembekileyo likaGoogle lemithombo yeendaba ephethwe kunye nesebenzayo kwisitaki sayo sentengiso. Ngamanye amazwi, ibingekho macala omabini ekhawuntari njengoko injalo ngoku kuGoogle.
Lo myalezo usenokuba uncede uMicrosoft ukuba aphumelele abanye abagqatswa kwishishini leNetflix. Ekugqibeleni, uGoogle ungumnini weYouTube kwaye uComcast ungumnikazi wePeacock.abakhuphisi ababini abathe ngqo kunye nabathe ngqo beqonga, ngokulandelelanayo.
Ufikelelo lwehlabathi jikelele lweshishini likaMicrosoft kunye nokusebenza bekunokuba luncedo ukuba liphumelele ukodlula uGoogle kunye neComcast, ngelixa izigidi ezili-147 zababhalisile beNetflix abazizigidi ezingama-222 bahlala ngaphandle kwe-United States neCanada.. Oku kubalulekile kuba i-Google ngokwemiqathango yentengiso isekhona kwaye inokuba phantsi kwemida ethile ngenxa ye-monopoly kwimimandla efana ne-European Union; into ethi iMicrosoft, ubuncinci kwishishini lentengiso, ibonakala inzima kakhulu.
Kodwa isivumelwano sishiya uxanduva olukhulu kubadlali ababini abangengabo iingcali.
I-priori, i-también parece claro que del acuerdo salen los dos: I-Microsoft ine-hace con un pastel nuevo y reluciente en la industria publicitaria y Netflix acorta tiempo al no desarrollar su propio system de publicidad, algo que, no obstante, estuvonte ixesha.
Kodwa amathandabuzo luluphi uhlobo lweentengiso esiza kuzibona kwiNetflix kunye nendlela i-algorithm yayo edityaniswe ngayo —umntu ozama ukusitshutshisa ngokusinika uthotho acinga ukuba siya kuluthanda ngokusekwe kwibali lethu— ngoluhlu lwentengiso lukaXandr, awayeza kulusebenzisa ngokwenkqubo, ekwanika ingqalelo kwizicelo zohlobo oluya kuthumela ekujoliswe kuko.
Enye inkalo echaphazelekayo ephosa into kwindlela eziya kuba ngayo iintengiso kukuba iNetflix ayikhange iphawule malunga nokuba iyakuqala ukuthengisa intengiso ngokuthe ngqo okanye ingene kwinkqubo.
Ukuza kuthi ga ngoku, iNetflix idlale nayo kakhulu. ukubekwa kwemvelisokodwa leyo ibiyeyona ndlela yakhe yokwazisa uluntu. I-Xandr ineenketho zombini: uluhlu kunye nebhegi yentengiso yokusasaza xa kungekho bhidi ecacileyokwaye kuya kufuneka sibone ukuba abasebenzisi beqonga bazifumana ngokukhawuleza ngeentengiso ezingasikhathaziyo (njengoko ngokuqhelekileyo kwenzeka kumabonwakude wendabuko) okanye, ngokuchaseneyo, basitshutshise njengeprogrammatic, njengoko kwenzeka kwiWebhu.
Kuzo zombini ezi meko, kubonakala ngathi Ukusasaza, eyafika njengenkqubo eyayekisa ubuqhetseba kwaye yaxhobisa umsebenzisi, ngokuthe ngcembe inika indlela yokusebenzisa loo modeli yemidiya engaxhunyiwe kwi-intanethi kunye ne-intanethi, eqhelekileyo yeebhena kunye nee-pop-ups, esele zinayo. Okukhona uhlawula ngakumbi ngoku, kokukhona iintengiso ezininzi onokuziphepha. Okanye mhlawumbi yonke into iyasebenza kwaye abantu bathetha ngentengiso yamva nje abayibone kwiNetflix kungekudala.
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤗