Yintoni iQela le-Embracer, amandla omdlalo omtsha
– Reviews Iindaba
Unyaka ngowe-1980: usomashishini waseSweden oneminyaka eli-13 ubudala uLars Wingefors, owayegcine ngaphezulu kweedola ezimbalwa ngokurhweba ikakhulu ngeengxowa zeplastiki, waseka ishishini elincinci elithengisa iincwadi ezihlekisayo eziodolwa ngeposi ezazithengwa ekuqaleni kwiimarike zentakumba, ezizezi LW Comics. Xa inkampani exeliweyo yawela umda we-300 yezithsaba zenguqu yonyaka, kwiminyaka emithathu kuphela kamva, i-Wingfors encinane kakhulu yagqiba ekubeni yandise umsebenzi wayo ngokudala iMidlalo yeNordic, inkampani elandela isakhiwo esifanayo ne-LW Comics kwintsimi yevidiyo. imidlalo.
Namhlanje, uLars Wingefors yi-CEO kunye nomseki we-Embracer Group, inkampani emele "ifomu yokugqibela" yaloo midlalo yeNordic eyasekwa ngo-1983, ngoku inkampani enkulu ephetheyo eyenza indlela yayo ngesantya sokukhupha izixhobo phakathi kwezinye izigebenga zokudlala Isicwangciso sokwandisa okuthe, kumaxesha akutshanje, kukhokelele ekufumaneni uninzi lwabapapashi besoftware. Zingaphezulu kwe-120 izitudiyo zophuhliso eziyinxalenye yeqela, ziphantse zibe ngama-270 imidlalo yevidiyo kuphuhliso, kwaye phakathi kwezi 30 AAA izihloko ume phandle. Kodwa yintoni efihliweyo emva kwesigebenga esinamalungelo opapasho kwiTomb Raider, Deus-Ex kunye neNkosi yeeRings?
Lars Wingefors, umseki kunye ne-CEO ye-Embracer Group.
Imidlalo yokuqala yeNordic eyasungulwa yiWingfors yaphela kwiminyaka engama-90 kunye nenzuzo engaphezu kwezigidi ezi-5 zezithsaba. Yaba ngumba owakhokelela usomashishini oselula ukuba aguqule into eyayifudula iyindawo yentengiso ye-imeyile ibe yindawo yokuthengisa egcwele ngokupheleleyo. Emva kokuvula iivenkile ezisixhenxe eSweden, iWingefors yagqiba kwelokuba ithengise inkampani kwi-Gameplay Sweden-inkxaso ye-Gameplay.com-ezamile ukwandisa ngaphaya kwemida yemithombo yeendaba. Ekuqaleni kuka-2000, ukuqhuma kwe-bubble ye-intanethi kwabeka esichengeni imeko ngokungenakulungiseka: Imidlalo yeNordic yathengiswa kuLars ngexabiso elifuziselayo lesithsaba esinye saseSweden, kwaye ukubhengezwa kokungabikho kwemali kwabeka iziseko zento eya kuba yinto ekuzalweni kwakhona okungalindelekanga.
Umrhwebi wagqiba ekubeni atyale imali yakhe kwinkampani entsha, ebizwa ngokuba yiGame Outlet Europe, injongo yayo yayikukuthenga izitokhwe ezinkulu ezingathengiswanga kwiinkampani ezinkulu zemidlalo, ezinje ngoBugcisa be-Electronic, aze azipakishe kwaye azithengise kwimarike yamazwe ngamazwe. Le mpumelelo intsha ityhala i-Wingefors ukuba ihlukanise utyalo-mali lwayo- kunye nokubuyisela uphawu oludala eyayiluthanda- ngeNordic Games Publishing, i-subsidiary ezinikele ekuveliseni imidlalo yevidiyo imvelaphi ejolise ekuthatheni iindawo ezithile zentengiso.
Le filosofi ibangele upapasho lwe-We Sing for Nintendo consoles, isihloko esazalwa emva kohlalutyo lwemarike oluchonge ukungabikho ngokupheleleyo kokhuphisana nePlayStation SingStar kumaqonga endlu yaseKyoto. Kunye nezinye iimveliso ezincinci, Sicula kubangele ukunyuka okubukhali kwingeniso yenkampani, kwaye ke ngoMatshi ka-2011, iNordic Games Holding yadalwa, inkampani entsha engumzali enenjongo yokuhlalisa zombini iNordic Games Publishing kunye neGame Outlet yaseYurophu phantsi kweambrela yayo, ilungelelanisa yonke into. izinto eziyimfuneko kulwando lwamazwe ngamazwe.
"Ukufa" kwe-THQ kwaphawula ukuzalwa kokwenene kweqela leNordic.
Kulapho izinto zaqala ukuba mbi kuphela, kodwa ngaphezu kwayo yonke into entsonkothileyo: ngoJuni ka-2011, umninimzi wafumana iJoWood Entertainment AG, inkampani yopapasho eyayingenamali eyayinamalungelo othotho lwe. imidlalo yevidiyo njengeeklasikhi zeGothic kunye ne-SpellForce. Ukulandela ulandelelwano lotshintsho lwezandla, inkampani entsha, enkulu nokubamba yasekwa, iLayisensi yeMidlalo yeNordic, kodwa kwanale "nomenclature" yayimiselwe ukuba ibe nobomi obufutshane kakhulu: kwiminyaka emithathu kamva, phakathi kwe2013 kunye ne2014, enyanisweni. inyikima yokwenene yenzeka.
Inkampani ngokumangalisayo yafumana ii-asethi ezininzi kwenye inkampani enkulu ebhangayo, eyi-THQ - isigebenga sokuzonwabisa sokwenyani esasekwa ngo-1990 - yade yathatha ubunini bophawu ngokwalo, yaziguqula ke kwi-THQ Nordic GmbH. Ukongeza ekukhuseleni amalungelo opapasho adityaniswe kwinani elingenakubalwa lezihloko ezibethelweyo, iWingefors ekugqibeleni yakwazi ukwenza imali kwigama elinamandla njengeTHQ, kwaye kungenxa yesi sizathu kanye ukuba inkampani yokubamba yaya esidlangalaleni, idweliswe kwiNasdaq ngenani lilonke. ukuxatyiswa kwe-1,9 yeebhiliyoni zezithsaba zaseSweden.
Emva kokudibanisa ii-IP ezininzi nge-THQ kubandakanya i-Darksiders, Tshabalalisa Bonke abantu, i-MX vs ATV, i-Red Faction kunye ne-Saints Row, inkampani entsha i-Wingefors ijolise ngokuthe ngqo kwi-Koch Media Holding, kwaye ngokukodwa kwi-Deep Silver publishing division (Metro, Dead Island), i ukufunyanwa kwephakheji yonke ngoFebruwari 2018 ukuqhubela phambili ukwandisa imida yeqela; lo msebenzi uya kukhokelela, kwixesha elizayo, ekufumaneni i-studio yase-Italian Milestone (Ride, MotoGP) ye-50 yezigidi zeedola. Kwangaloo nyaka, ukudityaniswa Coffee Stain (Ibhokhwe Simulator, eyanelisayo) nayo yagqitywa, kwaye oko kwabonakala ekuqaleni njenge "elula" iperi yokufumana kwakhokelela ekwandeni kweengeniso zentengiso ye-713%, kwitotali yonyaka ye-447 yezigidi ze-euro. . iidola.
Ngokufunyanwa kwe-Koch Media kwafika uphando lweSiliva enzulu kunye ne-IP.
Kwakungowama-2019 kuphela apho igama elasusa isileyiti kwishishini lemidlalo lavela namhlanje: emva kokuthenga i-Goodbye Kansas Game Invest, inkampani yotyalo-mali eneendima ezininzi kwizitudiyo zophuhliso ezisakhulayo, ukunqanda ukubhideka kunye necandelo layo lokushicilela - elalikwabizwa ngokuba. I-THQ Nordic - iqela latshintsha igama layo kwiQela le-Embracer. Ukuqala kokufunyanwa kweli xesha litsha, iTarsier Studio, kuxelwe ukuba yabakho ekupheleni konyaka, kodwa umniniyo wokuqala wawagcina amalungelo okushicilela kwiLittle Nightmares kunye ne-Stretchers.
Kwiminyaka elandelayo, Iqela le-Embracer kunye ne-Amplifier Game Invest (isiphumo sokwenziwa ngokutsha kwe-Goodbye Kansas) yabetha imboni yomdlalo wevidiyo njengenkanyamba. NgoFebruwari ka-2020, uchithe isiqingatha sebhiliyoni yeedola ukuze athathele kuyo yonke iSaber Interactive, kubandakanya ii-IP ezizimeleyo kunye nezitudiyo zophuhliso zangaphakathi ezintlanu, emva koko wagqiba kwelokuba aye kwiMidlalo yeDECA, umhleli wesihloko sasimahla. Ukunyuka kwecandelo le-smartphone kukwakhokelele ekufumaneni iCrazy Labs, inkampani yakwa-Israel egxile kwi. imidlalo yevidiyo hyper-casual. Incopho yale nkqubo yokukhula, ngakolunye uhlangothi, yayingenakufikelelwa kude kube yi-2021, ngokufunyanwa ngokuphindwe kabini kweGearbox (iBorderlands, Brothers in Arms) kunye ne-Aspyr Media, ngenani elipheleleyo le-1,75 yeebhiliyoni zeedola.
Ngasekupheleni kuka-2021, iqela le-Embracer liye laqalisa ukutenxa iqonga lokuqala elikhohlakeleyo kwihlabathi lomdlalo wevidiyo, libeka i-2,75 yeebhiliyoni etafileni ukuze lifumane i-Asmodee kwaye lityale iingcambu eziqinileyo kwicandelo lomdlalo wevidiyo. Kodwa oko bekungayi kuba kukwahlukahlukana kwenkampani kuphela, ngokukhawuleza ibiza kuba namehlo ayo kuPapasho lweHashe eliMnyama kunye noLonwabo lweHashe eliMnyama, nayo ingene ngokusemthethweni kumacandelo ahlekisayo kunye nemveliso yefilimu.
I-Borderlands ye-Gearbox yayiyeyokuqala enkulu ye-AAA IP isasebenza ukungena kwipotfoliyo yendlu.
Kufuneka kuqatshelwe ukuba ngexesha lokuhlalutya sizithintele ekuthatheni ingqalelo imisebenzi ebandakanya abapapashi kunye nokubamba iinkampani ezisebenza njengemigqomo yestudiyo ezahlukeneyo zophuhliso kunye neziseko ezinkulu ze-IP, kodwa phakathi kwexesha, iQela le-Embracer liye lafumana izandla kuninzi kunye neninzi yabantu. izifundo zophuhliso. Phakathi kwezi, kufanelekile ukukhankanya iiRealms ze-3D, iMidlalo ye-4A, iMidlalo ye-Snapshot, i-Cryptic Studios kunye neMidlalo ye-Ghostship, kodwa kunye neempahla ezibalulekileyo ezincedisayo ezifana nenkampani yokuqinisekisa umgangatho we-Quantic Lab, kunye neenkonzo zokusasaza kunye neenkampani ezivelisa umgangatho we-Spotfilm Network. kunye neSola Media.
Nangona kunjalo, akuzange kube ngoMeyi ka-2022 apho imisebenzi yeQela le-Embracer yatsala umdla kuluntu jikelele lwamazwe ngamazwe. Ukulandela uthethathethwano kunye ne-Square-Enix, inkampani ebambeleyo ikwazile ukudibanisa kwizifundo zayo zepotfoliyo zomgangatho weCrystal Dynamics, i-Eidos Montreal kunye ne-Square-Enix Montreal, kunye namalungelo emisebenzi edumileyo efana neTomb Raider, Deus-Ex , Isela , Ilifa likaKain kunye nabanye abangaphezu kwamashumi amahlanu, bonke be-$ 300 yezigidi. Isixa esiye saboniswa ziingcali ezahlukeneyo njenge "ixabiso lentengiso", mhlawumbi ukubonakaliswa ngokuthe ngqo komnqweno we-Square-Enix wokuzahlula kwinto ebeyingumthwalo ongazinzanga ngokwezoqoqosho.
Iindaba zokufunyanwa kwe-Middle Earth Enterprises, inkampani engabanini kwaye ilawula amalungelo kuyo yonke iNkosi yeRings universe njengoko inxulumene imidlalo yevidiyo kunye neemveliso eziphuma kuyo, zifika kuphela kwiiyure zokugqibela; esi sibhengezo silandelwe ngokusondeleyo ngokunxulumene noluhlu olutsha lokufunyanwa, oludityaniswe ngokukodwa kwiMidlalo yeBitwave, i-Gioteck, iMidlalo ye-Limited Run, i-Singtrix, i-Tatsujin, i-Tripwire Interactive kunye ne-Tuxedo Labs.
Ngesivumelwano kunye ne-Square-Enix, iTomb Raider, iDeus-Ex kunye nokunye ngokusemthethweni yinxalenye yeqela le-Embracer.
Ngokusisiseko, ukusukela ngo-Agasti ka-2022, iQela le-Embracer linezitudiyo zophuhliso lwangaphakathi eziyi-120 ezinabasebenzi abayi-12 bebonke; kukho ngaphezu kwezihloko ze-750 ekuphuhlisweni, phakathi kwazo ii-230 ze-AAA eziveliswayo zivelele, kodwa uluhlu lwe-IP olukhoyo - uninzi lwalo lunokuchazwa njengembali - ngoku lugqithise i-30. Amaqela aphantsi kwe-ambrella yawo ayi-850, kuquka eyaziwayo. ubuso obufana ne-Koch Media kunye ne-Gearbox, kwaye nganye kuzo ikhululekile ukuba izenzele izinto zayo. Inkampani yokubamba ixabisa i-11 yezigidigidi zezithsaba, kwi-33 iphumelele i-turnover yeebhiliyoni ezili-2021, kwaye uLars Wingefors - osengu-CEO-usephethe i-10% yezabelo, iminyaka engama-25 emva kokusekwa kweMidlalo yokuqala yeNordic.
Ukuba ixesha elidlulileyo leqela kunye nendlela elikhokelele ngayo apha, intsalela yezidube-dube ezininzi kwizinto zexabiso ezishinyeneyo ingakumbi emagameni, icace gca, ikamva lalo alicacanga kakhulu, ngakumbi ngokwendlela yokulinganisa uqoqosho. ukwenziwa kwe imidlalo yevidiyo. Intsalela yezinto ezininzi ezifunyenweyo kunye namakhulu ee-IP ezikhoyo ngoku, iibrendi zeQela le-Embracer azikabonakalisi bungqina bokuba zikwazi ukufikelela kubude balo naluphi na uhlobo.
Okokuqala, akunakuphepheka ukufumanisa ukuba izinto ezininzi ezifunyenweyo ziziphumo nje zeentlobo ezahlukeneyo zokubhengezwa kokutshona, zona ngokwazo zinxulumene ngokusondeleyo nentsingiselo eguquguqukayo okanye ukuwa kokwenyani kwezinye iibrendi, ezihlala zomelele kwixesha elidlulileyo kodwa zingakwazi ukuziqhelanisa namaxesha anamhlanje. . Ukuba sisipili esigqibeleleyo se-THQ kunye ne-JoWood, kukho iimeko ezahlukeneyo zee-conglomerates ezinje ngeSilivere enzulu, ekwafakwe i-pepper ngokusungulwa okuyimpumelelo okuninzi kodwa ihlala ikude kumanani wamagama amakhulu kwicandelo. Oku kunokucebisa intanda-bulumko yobuninzi obuthi, kwindawo engaphantsi komhlaba midlalo, inqabile...
SOURCE: Uphonononga Iindaba
Ungalibazisi ukwabelana ngenqaku lethu kwiinethiwekhi zentlalo ukusinika ukomelela okuqinileyo. 🤓